THE NEW OPTIMAL LINKEDIN POST IMAGE SIZE IN 2025

The best image size for a LinkedIn post in 2025. The most optimal image size for a LinkedIn post. Avoid LinkedIn automatically cropping your image. Publish the perfect post on LinkedIn with the best image pixel size.

Brought to you by Mau, a Senior LinkedIn marketing specialist at eDigital.

THE BEST LINKEDIN POST IMAGE SIZE IN 2025

Before you find the best image size for your next LinkedIn post in 2025, let me tell you something you have probably been turning a blind eye to…

Linkedin is not helping your business 

• If you are lucky, your organic LinkedIn posts are reaching an average of 5% of your followers. This is a massive issue affecting thousands of professionals on LinkedIn.
• You have been trying hard to build an audience on LinkedIn that you do not even own.
• You cannot transfer your hard-earned LinkedIn followers to your best CRM software.
• Your customer acquisition costs from LinkedIn ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP REASONS FOR PUBLISHING THE BEST IMAGE SIZE ON LINKEDIN

LinkedIn reaches a total of 1+ billion LinkedIn members worldwide, making it one of the most popular social networks. But are you using the most optimal image size when posting on your LinkedIn personal profile in 2025?

Posting on LinkedIn with the right photo size is extremely powerful if you need to reach out, promote and network with professionals in a specific industry. We believe the new optimal LinkedIn post image size should get as much attention as it deserves.

You want to maximise the amount of space your image takes from users’ LinkedIn feed and at the same time ensure the image is good quality on a desktop, tablet or the LinkedIn mobile phone app.

With these objectives in mind, the most optimal image sizes for LinkedIn individual profile posts/updates are:

FOR DESKTOP VIEWS

The best LinkedIn post image size for desktop views is 552 x 368 pixels.

Any image with an aspect ratio of 3:2 should work as long as the minimum width is 552 pixels. For example, a 1104 x 736 pixels image is totally fine.

This horizontal/landscape image size will be the best for people watching your LinkedIn post from their desktop computers.

FOR MOBILE PHONE VIEWS

The best LinkedIn post image size for mobile phone views is 552 x 672 pixels.

This vertical/portrait size will get you maximum real estate exposure when your connections are reading your LinkedIn posts from their mobile phones.

Uploading the most optimal image sizes for your LinkedIn posts becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc. As people will get bombarded and distracted with hundreds of LinkedIn marketing messages during these celebrations, you should ensure your LinkedIn posts are presented with the right image size.

RECOMMENDED IMAGE SIZE FOR LINKEDIN POST – HORIZONTAL

As noted before, a horizontal image will also fit fine, however, it will not get as much real estate as the vertical optimal image size noted above.

See below a horizontal image I shared with my LinkedIn connections. The below image was 1104 x 736 pixels.

Expert tip: if website traffic is important to you and you have already uploaded the image on your website, you may want to create a text post on LinkedIn that takes the reader to your page on your website.

This way you ensure Google indexes all images exclusively found on your website, rather than being found on a LinkedIn post.

For example, I do not upload images on my LinkedIn personal profile, instead, I create text posts that take the reader to specific articles on my website, making sure the only single source of my images for Google is found on my website – not on social media sites I do not control or I cannot monetise.

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Conclusion

How important is it to add images to your posts on LinkedIn?

Very important!

You may attract a different audience or a wider audience if you add images to your LinkedIn posts.

The most optimal image size on a LinkedIn post can help you highlight your authority or offer your audience another way to get to know your organisation and brands much better.

eDigital can help you conceptualise, plan, develop, run and optimise successful LinkedIn advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Training: social media marketing training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST IMAGE SIZE FOR LINKEDIN POSTS IN 2025

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Mau is one of the most popular marketing consultants offering the best digital marketing strategy workshops and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

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