COST PER LEAD (CPL) DEFINITION AND FORMULA

Find below the Cost Per Lead (CPL) definition and the correct formula to calculate CPL by eDigital.

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COST PER LEAD (CPL) DEFINITION

Cost per Lead (CPL) Definition: The cost of acquiring a new lead.

COST PER LEAD CPL FORMULA

Cost Per Lead (CPL) formula: Digital Marketing Costs / Total Leads

WHY COST PER LEAD (CPL) IS AN IMPORTANT METRIC TO MEASURE AND TRACK

My favourite digital marketing metric.
I think every Digital Marketer should be accountable for it.
This is what Digital Marketing should do for your business, create interest in your services or products.

TIPS WHEN CALCULATING, MEASURING AND TRACKING COST PER LEAD (CPL)

Calculate this CPL per Digital Marketing Channel: SEO, SEM (Adwords), Social Media, Affiliates, Email Marketing, Display Advertising, etc.

OTHER KEY METRICS

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COST PER LEAD (CPL) DEFINITION AND FORMULA

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