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THE NEW INSTAGRAM LOGO PNG IN 2025

The new Instagram logo PNG in 2025. The latest Instagram logo in large and small pixel HD sizes on a transparent background. The current official Instagram logo full-colour design aesthetic.

The new Instagram logo was brought to you By Mau, Senior Logo Designer and marketer at eDigital.

THE NEW INSTAGRAM LOGO PNG IN 2025

Before you embrace the newest Instagram logo PNG version, allow me to shed light on something many marketers are overlooking:

Instagram is not helping your business

• Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE NEW INSTAGRAM LOGO PNG IN 2025

You can now use this best Instagram logo for your marketing materials, website or email signature.

This latest Instagram logo is used by designers, marketers, business owners and some of the top 25 most-followed Australians on Instagram as an effective way to promote their products, services or art.

The new 2025 Instagram logo PNG is one of the world’s most recognised logos, bringing great brand equity to the parent company: Meta.

The newest Instagram logo can easily compete with some of the world’s most famous symbols, even with some of the top 25 luxury high fashion brand logos with millions of marketing dollars.

The newest and official Instagram logo in different sizes: small, medium and large.

SMALL SIZE  – NEW INSTAGRAM LOGO PNG 

The new Instagram logo PNG small size on a transparent background.

Steps:

• Right click on this small size Instagram logo PNG
• Select “Save as”
• Viola!
• You now have the new Instagram logo PNG small size

You can also use:

• The new Instagram logo black and white PNG
• The new Instagram logo black PNG
• The new Instagram logo white PNG
• The new Instagram icon PNG
• The small Instagram logo PNG

Popular this month: The top 10 most-followed brands on Instagram

About the current official Instagram logo

Learn more about the Instagram’s logo designers and creators.

On the 23rd of May 2022, Instagram decided to update its logo, colours, typeface and other brand elements with a refreshed visual identity. This is the latest Instagram logo in full colour available to anyone.

The new Instagram logo brings energy and purpose with a refreshed visual identity and continued visual evolution to create more immersive and inclusive experiences for Instagram users.

• The new Instagram logo has been designed to celebrate creativity, simplicity and self-expression.
• The new Instagram visual gradient is reimagined with vibrant colours to make it feel illuminated and alive, and to signal moments of discovery.

Need the new Instagram logo to be printed somewhere? Get the Instagram logo SVG Vector for print

Did you notice the last Instagram logo update was in 2016? Did it change the way you thought of the brand? If so, you wouldn’t be alone, the Instagram logo transitioned from a tiny toy camera to a bold, gradient icon generating different opinions around brand strategies and logo designers.

The Instagram brand is much more than the name and the logo — it’s the emotional and cognitive connection Instagram has had with its daily users since its debut in 2010 (See social media history timeline).

Trending this week: The world’s top 25 most-followed sports athletes on Instagram

MEDIUM SIZE  – NEW INSTAGRAM LOGO PNG 

The new Instagram logo PNG medium size on a transparent background.

Steps:

• Right click on this medium size Instagram logo PNG
• Select “Save as”
• Viola!
• You now have the new Instagram logo PNG medium size

Popular this month: Who designed the latest Instagram logo?

Promote your Instagram account with this official Instagram logo

You should promote your business on Instagram by placing the Instagram logo in the following assets:

• Your website. Add the Instagram logo icon on the header and footer of it.
• Your printed marketing materials. Print the Instagram logo and your Instagram account name at the back of all your brochures.
• Email signature. Add the Instagram logo below your email signature so it is easier for your customers and partners to find your Instagram account.
• Business cards. Print the Instagram logo and your Instagram account name on your business card.
• eBooks, white papers & reports. Add the Instagram logo and your Instagram account name at the end of all your online resources including eBooks, White Papers, Reports, etc.
• Shopfront decal. Add the Instagram logo on your shop front decal. This an easy way to remind walk-ins to follow your Instagram account.

Marketers are reading the top 10 most popular brands on Instagram

Using the right Instagram logo becomes particularly important for promotions you send out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc.

Importance of the new Instagram logo

The new Instagram logo is a key element of the Instagram brand and is recognised worldwide as a symbol for the social media app. The new Instagram logo has become an important part of Instagram’s visual identity and branding and is instantly recognisable by its unique design.

The new Instagram logo serves several important functions.

First, it helps users quickly identify the app and quickly differentiate it from so many other social media apps.

Second, the new Instagram logo helps to reinforce its brand identity. By using a consistent and unique icon across all marketing and promotional materials, Instagram can create a strong and recognisable brand that is easily identifiable to users.

Finally, the new Instagram logo serves as a symbol of innovation and social status. Many marketers are proud to display the Instagram logo on their marketing materials, as it signals that they are active on the platform.

Popular Instagram logo versions:

• Instagram black and white logo PNG
• Instagram logo black PNG
• Instagram white logo PNG
• Small Instagram logo PNG
• Instagram icon PNG

Need social media training for you or your team? Contact us

Other Instagram logos:

• The first Instagram logo PNG vintage 2010
• The Instagram Stories logo

⚡️ Trending reads:

• The best influencer marketing platforms
• How to write the best Influencer marketing brief document
• How to get more Instagram likes and followers fast

Ready to design your own logo? The best logo software

Instagram retired its former logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white. Their former logo, a retro brown and cream camera with a rainbow stripe similar to the iconic Polaroid cameras, was well recognised but radically updated.

The new Instagram logo design reflects how the app (bought by Facebook for $1 billion four years ago), has transformed since it was created.

When the app (which was originally called “Burbn”) first became popular, it was known largely for its photo filters and effects that gave images a retro edge. Many people would even take their photos from Instagram and put them on a different network such as Twitter or Facebook. But over the years Instagram has become a massive social media phenomenon in its own right, a major platform for celebrities and advertisers, as well as supporting videos, animations and drawings.

The Instagram app now has more than 1.4+ billion million users worldwide in 2025.

The Instagram design team was inspired by all the ways the Instagram community has grown and changed, and they wanted to create a logo that reflects how vibrant and diverse storytelling on Instagram has become.

Instagram has also changed its app to a new black-and-white design for backgrounds, icons and menus. The more muted design is intended to make photos stand out more.

Just updated: The top 25 most-followed Brits on Instagram

Instagram logo history and evolution

The first iteration of the Instagram logo was simply an image of a Polaroid OneStep camera.

It worked as a concept, but Systrom (One of Instagram founders) realised that as the brand grew, it would need a new, more creative and distinctive logo that wasn’t dependent on the Polaroid design.

So a few weeks later, the team at Instagram commissioned Cole Rise – a professional photographer and  logo designer, as well as a friend of the founders and an early beta tester of Instagram – to simplify their idea.

Less than an hour after the call, Rise delivered what would become Instagram’s first widely known logo.

Rise worked together with the start-up’s small team to refine the logo he had quickly drawn up.

Rise sharpened the textures and shadows, added more details to both lenses, erased the red button, and modified the letters to “Insta.”

“Brands, logos and products develop deep connections and associations with people,” Ian Spalter, Instagram’s Head of Design, wrote on Medium in 2016, “so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well … not reflective of the community, and we thought we could make it better.”

Along with Eric Goud, Joy-Vincent Niemantsverdriet, and Robert Padbury – the team behind the Instagram logo redesign – Spalter reviewed the icon that had represented the Instagram for so long.

“The logo was a very round shape, with these candy-like features in the lens, the color almost brown like a teddy bear, and on top of the teddy bear, a rainbow,” Spalter said in the Netflix series: Abstract: The Art of Design. “How do you go beyond that? What’s important about this? What is actually essential?”

The answers to these questions can be seen in the current Instagram logo design.

The redesign team distilled the idea of a camera, using only three shapes to represent it: a rounded square, a large circle in the center, and a smaller circle in the top-left corner.

Knowing that the rainbow was a treasured part of the original logo, they used a gradient background with orange, purple, and pink.

In May 2022, Instagram rolled out a visual refresh of its logo.

“Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements,” The Instagram team announced on its website.

“The gradient is reimagined with vibrant colours to make it feel illuminated and alive, and to signal moments of discovery.”

The updated gradient appears throughout the app, providing visual unity as well as subtle variance; it uses a digital light to create a different gradient effect depending on where it appears.

“The concept is that the gradient feels like it’s made of light,” said 3D digital artist and motion designer Rose Pilkington, who worked with Instagram to create the new look. “And it has a kind of a sense of depth to it.”

Instagram logo fans are also using the new TikTok logo PNG.

LARGE SIZE  – NEW INSTAGRAM LOGO PNG 

The new Instagram logo PNG large size on a transparent background.

Steps:

• Right click on the large size Instagram logo PNG
• Select “Save as”
• Viola!
• You now have the new Instagram logo PNG large size

Marketers using this official Instagram logo also checked the top 10 most popular brands on Instagram.

Conclusion