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THE WORLD’S TOP 10 SPORTING ATHLETES ON INSTAGRAM IN 2025

The world’s top 10 sports athletes on Instagram in 2025 list.

The latest ranking list of the world’s top 10 most famous and popular sports people, players, celebrities and influencers on Instagram with the most followers.

By Mau, a Senior Instagram and Sports Marketing Specialist at eDigital.

THE TOP 10 MOST POPULAR SPORTS ATHLETES ON INSTAGRAM IN 2025

Before you start your sports influencer outreach program on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business.

Instagram is mugging you in broad daylight.

Instagram algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.

You thought you were building an audience on Instagram?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers.

In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.

Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
You don’t actually own your Instagram followers data
Your organic reach is being held hostage
Your Instagram ad spend is spiralling out of control
You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed about an “export” button

The solution:
Stop relying on Instagram treating you like an ATM
Lower your customer acquisition costs without selling your kidney
Build a marketing strategy with assets you own
Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at Instagram ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST-FOLLOWED SPORTS ATHLETES ON INSTAGRAM IN 2025 – RANKING LIST

Last century’s iconic sports athletes such as Mané Garrincha,  Alfredo Di Stéfano and even Australian boxer Lionel Rose (who still has the largest “welcome home to date” gathering record in Australian sports – 250,000 people in the streets of Melbourne celebrating his success in 1968) would have hit any social media popularity charts maybe for longer than Ronaldo.

Time has moved on and top marketers with multi-million dollar budgets are looking at this exclusive list to find sponsorship opportunities and endorsement deals. Related: The best event sponsorship proposal template.

Marketers with small budgets who cannot make deals with the popular sporting stars on Instagram do not need to worry. There are other sports entertainment influencers and creators you can partner with.

Check below the 2025 ranking list of sporting athletes with the most followers on Instagram.

Popular read this month: How to write the best social media brief + template

10. Karim Benzema

@karimbenzema

Karim Benzema is one of the world’s most popular sports athletes on Instagram with 75+ million followers.

Karim Benzema is a French professional football striker who was in the shadow of Cristiano Ronaldo for many years but since Ronaldo left Real Madrid FC, Karim Benzema became the biggest star for the Spanish team and is considered one of the best strikers in the last decade.

Benzema secured his Ballon d’Or in October 2022.

Karim currently plays as a striker for Saudi Pro League club Al-Ittihad.

Some of the brands that the striker endorses include Adidas, Hyundai, EA Sports, Bwin and French companies like LCL (Le Crédit Lyonnais) and SFR (Société française du radiotéléphone).

Learn how to write an influencer brief when planning a marketing campaign with top sport athletes.

Tip: Elite sporting athletes are just one section of the sporting industry and you could partner with other popular members of the sports industry:

1. Top sports manager/coaches. Their interviews get tons of views, especially on YouTube.
2. Top sports presenters. These are the faces covering sporting news on TV.
3. Top sports commentators. A sports commentator (also known as a sports announcer, sportscaster, or play-by-play announcer) gives a real-time commentary of a game or event, usually during a live broadcast. They can also be invited to a sports show to offer commentary after a popular game.
4. Top sports entertainers. Sports entertainers are content creators who love making funny videos about popular live broadcasted sporting games and/or matches. You can find them on YouTube, TikTok, etc.
5. Top rules analysts. In the last decade, live sports broadcasters began to increasingly employ rules analysts to explain penalties and controversial calls and analyse instant replay reviews to predict whether a call/fault will or will not be overturned. These rules analysts are typically former referees.

Most shared today: the top 10 American female sports athletes on Instagram

9. Ronaldinho (Ronaldo de Assis Moreira)

@ronaldinho

Ronaldinho is one of the world’s most-followed sports athletes on Instagram with 77+ million followers.

Ronaldinho is a retired Brazilian professional football player who became popular for his fancy way of acrobatic football playing especially when he played for Barcelona FC and Milan FC

Considered one of the greatest footballers of all time, Ronaldinho is still one of the world’s most-followed footballers on Instagram and one of the world’s top 10 most popular footballers on TikTok.

Ronaldinho has been featured as a model and ambassador by top brands including Nike, Lenovo, Hyundai, Pepsi, Protobar (energy snack bar), Mybet88 Asia, Freestyle Football Federation, Teqball Football Federation, Barcelona FC, Paralympics Games, Nutrilite (Vitamins and supplements), Danet (yogurt) and others.

Some of the top 10 most-followed Brazilian women on YouTube follow Ronaldinho.

Sports marketers are reading this year’s top 10 graphic design trends

8. David Beckham

@davidbeckham

David Beckham is one of the world’s most popular sports athletes on Instagram with 88+ million followers.

David Beckham is one of the most followed British people on Instagram and one of the most-followers  footballers on Instagram.

Beckham’s goals while playing for Manchester United FC will always be watched and remembered.

Football fans enjoy following his Inter Miami managing activities and his “shirt off” workout videos on Instagram.

Beckham has collaborated on many advertising and marketing campaigns for brands including Sky Sports, H&M, Visit California, Burger King, Pepsi, Jaguar, Adidas, EA Sports, Sharpie (markers), Motorola, Vodafone, ESPN, Homme (Perfume), Coty, Sainsbury’s, Samsung and his newest partner, Breitling, SharkNinja (home and personal appliances) and others.

Did you know that nearly 2/3 of sports content is projected to be consumed via streaming in 2025. Those viewers are fed up with repetitive ads. Joe Franzetta (Head of Sports Media at Roku Media) recently told that to Marketing Brew.

7. Kylian Mbappé

@k.mbappe

Kylian Mbappé is one of the world’s most-followed sports athletes on Instagram with 123+ million followers.

The wonder French kid, Kylian Mbappé won the Golden Boot award at the 2022 FIFA World Cup in Qatar and won the FIFA 2018 World Cup in Russia with the French national team.

Kylian Mbappé is considered one of the best and most talented football strikers in the world (along with Norwegian: Erling Haaland).

Mbappé became well-known for his amazing goals at Monaco FC. Currently, Kylian plays as a striker for Paris Saint Germain FC (PSG).

One of the world’s fastest and most astute goal scorers, Kylian is also one of the most followed footballers on Instagram.

Kylian has already been featured in marketing and advertising campaigns with top brands including FIFA (football), EA Sports (sports gaming), Good Goût (French organic baby and children foods’ brand), Sony Playstation, Nike Football & Jordan brands, Hublot watches, Bulk Homme (Japanese skincare brand), Electronic Arts (video gaming) and others.

This free article is only possible with your support. Your contribution is vital to helping ensure all content continues to be free of charge.  Donate now! It is quick and easy

6. LeBron James

@kingjames

LeBron James is one of the world’s most popular sports athletes on Instagram with 159+ million followers.

Did you ever imagine someone was ever going to be at the level of Michael Jordan?

LeBron surely has impressed the whole basketball world.

LeBron James’ face has been used by top brands around the world including Nike, TNT, Samsung, Powerade, GMC Hummer (SUV car), Ladder (Health & Wellness company).

However, it is embarrassing he has helped promote unhealthy brands such as Sprite and McDonald’s. LeBron James co-owns Blaze Pizza franchises across the U.S.A.

Sports marketers also checked out some of the top 25 most-followed Brits on Instagram.

Sports fans also checked out some of the top 10 American female sports athletes on Instagram

5. Neymar jr

@neymarjr

Neymar Jr is one of the world’s most-followed sports athletes on Instagram with 229+ million followers.

Is Neymar Jr a model of some of the  world’s top 25 luxury high fashion brands? a rapper celebrity, a singer or an elite football player?

A bit of everything, the media has catapulted Neymar as the “always crying” diva but surely Neymar has shown the world he is a talented footballer. The MSN (Messi-Suarez-Neymar) at Barcelona FC, will always be remembered as one of the most dangerous forward threesomes in football history.

After four seasons at Barcelona FC and six seasons at PSG, Neymar Jr is currently playing as a striker for Saudi Pro League club Al Hilal.

Neymar’s fans love to watch his football skills, tricks, fashion style, football goals and fun moments. He has played for the Brazilian football team, Barcelona FC and Paris Saint Germain FC

Neymar is one of the world’s most-followed footballers on Instagram and one of the world’s top 10 most-followed footballers on TikTok.

Neymar has collaborated with top brands around the world. Some of the most popular sponsorship deals and endorsements Neymar has worked with include Nike, Puma and Epic Games (the developer of the popular online game: Fortnite).

“Neymar is undoubtedly the best player in Brazil. He deserves to play in the best team in the world; next to the best player in the world, Messi. He is a very good player with great quality and a great future. I have no doubt. For me, Neymar is a genius”

Pelé

Before endorsing any of these top talented sporting celebrities, you may want to check whether their personality and values match your brand. For example:

• Cristiano Ronaldo = Hard work
• Neymar Jr = Rebelious
• Messi = Pure talent, a genius!
• Zlatan = Rebel, directness, honesty
• Ronaldinho = Fun!

Do not have a social media strategy? Get this premium Social Media Strategy Plan Template and start increasing your leads and sales from social media.

Sports marketers are also reading the top 10 Australian female athletes on Instagram

4. Virat Kohli

@virat.kohli

Virat Kohli is one of the world’s most popular sports athletes on Instagram with 272+ million followers.

The Indian god of cricket, Virat Kohli is adored by billions of people around the world. Virat has collaborated with brands for tv ads and advertising campaigns including Puma, Pepsi, OPPO (mobile phones), Colgate, Blue Star (Air conditioners), Too Yumm, Xiomi India, Samsonite’s American Tourister India, Shyam Steel, Great Learning, Iqoo Smartphones, Lafarge, Max Life Insurance, Vizecare, Google, Hero, Vicks and others.

Kohli fans in India are using some of the top 25 most popular yoga hashtags on Instagram

3. Dwayne Johnson

@therock

Dwayne Douglas Johnson (The Rock) is one of the world’s most-followed sports athletes on Instagram with 393+ million followers.

 

Samoan descent, Dwayne Douglas Johnson (The Rock) is a Californian superstar who has achieved it all.

Every industry The Rock touches is a win: American football, wrestling, acting and movie production. etc.

Dwayne Johnson is a great and fun character to follow on his Instagram account.

The Rock has featured in global marketing campaigns for brands such as Under Armour and others.

Some of the brands that this famous American sports personality endorses include Seven Bucks Productions, Under Armour, Zoa Energy, Salt & Straw and Teremana Tequila.

Sports marketers who read this article also read the world’s top 25 female fitness influencers on Instagram

2. Lionel Messi

@leomessi

Lionel Messi is one of the world’s most popular sports athletes on Instagram with 505+ million followers.

Messi fans checked out some of the best 10 Lionel Messi wallpaper images and photos

Messi is commonly called “la pulga” meaning the “little flea”.

A graduate of La Masia (Barcelona’s youth academy), Leo Messi plays for Inter Miami football club.

Leo Messi‘s unique ball dribbling inventions and game-awareness skills have made him win many trophies such as the latest 2022 FIFA World Cup in Qatar, the 2021 Copa America in Brazil and his 8th Ballon d’Or in 2023.

His golden years in Barcelona FC – under the management of Pep Guardiola epitomised him as the GOAT (Greatest of all time).

On his first day at PSG in 2021, Messi’s t-shirt hit sales records for his new club, confirming his power as a brand.

The late controversial and iconic Argentinian footballer Diego Armando Maradona once said:

“The ball stays glued to his foot; I’ve seen great players in my career, but I’ve never seen anyone with Messi’s ball control“

The GOAT debate (Leo Messi or Cristiano Ronaldo) has ended after his successful 2022 World Cup that crowned him as the winner. Sadly the GOAT debate will no longer fill social media platforms with millions of comments from raving fans.

Cristiano Ronaldo still possesses a record many professional football analysts believe may take him above Leo Messi: Cristiano has scored far more decisive goals (goals that win titles).

One of the most followed footballers on Instagram, Leo Messi sadly collaborates with unhealthy brands such as Pepsi, Gatorade (sugary drinks), Lays (chips), Budweiser (Alcoholic beverage) and video gaming companies that make kids addicted to consoles (PUBG, Call of Duty Warzone2 ModernWarfare 2, Sorare).

Shameful for a guy of this calibre.

Other “brand ambassador deals” include Adidas, Cirque du Soleil, Hard Rock Cafe, Apple TV, Saudi Tourism Authority (visitsaudi),  Louis Vuitton, Socios.com, Bitget (A crypto exchange platform)

“Lionel Messi is a wonderful player. Very skilful. Highly intelligent. He is not good in the air”

Pelé

Trending this week: the best 10 Lionel Messi Wallpaper HD Argentina photos

Messi and Ronaldo’s new football club announcements on Instagram and Twitter saw massive engagement from the sports community and football fans around the world. What was clear was that Ronaldo’s move back to Manchester United was more popular (See graph) in terms of Instagram/Twitter likes than Messi’s move to PSG.

Marketers are also reading this year’s top 10 social media marketing trends

1. Cristiano Ronaldo

@cristiano

Cristiano Ronaldo is the world’s most-followed sporting athlete on Instagram with 653+ million followers.

Fans of Cristiano checked out some of the best 10 Cristiano Ronaldo wallpaper images and photos

Cristiano Ronaldo is a Portuguese elite football sticker who was born on Madera Island.

Cristiano Ronaldo has been nominated for the Ballon d’Or a record eighteen times and is a five-time winner.

On the 31st December 2022, Cristiano Ronaldo signed a new contract with Al Nassr FC a Saudi Arabian football club based in Riyadh, right after a controversial exit (second spell) from Manchester United and an extraordinary time at Real Madrid FC and Juventus FC.

Cristiano Ronaldo knows the power of celebrity branding and has successfully launched different businesses including hotels (Pestana CR7), CR7 Fragrances, Health & fitness app (7egent), Gym (CR7 Crunch fitness), eyewear, underwear, shoes (footwear) and fashion. Related: the top 10 most popular top fitness apps.

Cristiano has collaborated with and been the model for global marketing campaigns and brands including Binance, Nike, Insparya (haircare), Kickoff by Zuju, Herbalife Nutrition, Dazn (sports app), Clear (haircare), SixPad (fitness gear), Free Fire (Gaming app), LiveScore, Talabat (Food and grocery delivery app) and Samsonite’s brand: American Tourister.

Cristiano Ronaldo is also known for creating controversy, especially when telling the media he was betrayed by Manchester United or saying he is a better player than Lionel Messi.

CR7 is one of the most followed footballers on Instagram and the most popular sports athlete on Instagram.

Cristiano Ronaldo’s Coca-Cola bottle removal

In June 2021, during a football post-match interview, Cristiano Ronaldo (One of the most followed footballer on Instagram), surprisingly removed Coca-Cola bottles in a stunt to promote his water brand. This action produced a single-day drop of USD$3 billion in Coke’s market capitalisation.

Would you like to increase Instagram followers fast and free?

Start your Sports Influencer Outreach program with this list!

Top marketers working for global sports brands are doing Influencer Marketing outreach with this exclusive “The world’s top 200 sports athletes on Instagram“ list ready on Google Sheets.

Each entry includes:

• Full name
• Link to the Instagram account
• Instagram followers count (as of January)
• Main sport category
• Gender (Female, male, lgbtqia+)

Get immediate access to this premium list!

This premium list is being used by top professionals working for some of the top global sports brands. A great list for:

• Global Brand Strategists
• Global Marketing Directors
• Sports Account Directors
• Digital Marketers
• Influencer Marketing Strategists
• Social Media Managers for sports brands

Next: the top 20 most popular sports athletes on Instagram

Conclusion

Some of these top 10 most popular sports athletes on Instagram have a large and dedicated fan base as fans often have a strong emotional connection with them.

Partnering with some of the top 10 most-followed sports athletes on Instagram can significantly increase your brand’s exposure as their followers are likely to pay attention to their endorsements and collaborations and they may be more inclined to make a purchase.

These sports stars are seen as role models and admired for their sports achievements and skills.

By selecting the right sports celebrity that aligns with your target audience, you can effectively reach and connect with your desired customer base.

When working with some of these top 10 sports athletes on Instagram, you should leverage their personal experiences, achievements, and values to tell a captivating narrative that resonates with your target audience.

Authenticity and relevance are vital for a successful collaboration with a sports athlete on Instagram.

You may want to consider the long-term impact of the partnership, as the association with one of the top 10 sports celebrities on Instagram can have lasting effects on your positive brand’s reputation and perception.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.

We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

Digital Marketing Strategy. Because hope is not a plan.
Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
Social Media Marketing Training. So you stop posting into the void.
SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
Influencer & Celebrity Marketing. Get people with clout to talk about you.
Branding & Logo Design. So you don’t look like a dodgy side hustle.
Consumer Giveaways & Competitions. Because people will do anything for free stuff.
Email Marketing & Drip Sequences. Slide into inboxes the right way.
Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk.

THE WORLD’S TOP 10 SPORTS ATHLETES ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is travelling the probably posting questionable travel choices on TikTok or YouTube