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THE BEST 9 LINKEDIN PROFILE PHOTO IDEAS & STYLES IN 2025

The best 9 LinkedIn profile cover photo ideas, cover picture examples, tips and styles in 2025. Ideas to create and publish the best LinkedIn profile header image.

Brought to you by Mau, a Senior LinkedIn Marketing Specialist at eDigital.

Popular this month: the new optimal image size for a LinkedIn post

THE BEST 9 LINKEDIN PROFILE PHOTO IDEAS & STYLES IN 2025

Some of the world’s top most-followed professionals on LinkedIn are looking at the below profile image ideas and styles to shape their personal branding on LinkedIn and promote their projects, brands and expertise.

LinkedIn users are also reading the top 10 most-followed company pages and brands on LinkedIn.

THE BEST 9 LINKEDIN PROFILE IMAGE IDEAS & STYLES IN 2025

9. THE AUTHOR STYLE

Click on the title above ⬆  or the image below ⬇ to see more examples

What is a LinkedIn profile header image?

A LinkedIn profile image could be anything a portrait photo, an image that represents you, an illustration that identifies you, a drawing that reflects you or a symbol or character that presents you to the LinkedIn community.

It does not have to be as surreal as the “Soft Self-Portrait with Fried Bacon” by Salvador Dali and not as boring as my “cat” LinkedIn image above.

⚡️Trending this week: how to turn off LinkedIn birthday notifications

8. THE CASUAL STYLE

Marketers are reading the top 10 most-followed companies on LinkedIn

The top 5 benefits of a LinkedIn profile cover image

The top benefits of publishing a professional picture, photo or image on your LinkedIn profile are:

1. Promote your personal brand to the thousands of people visiting your LinkedIn profile.
2. Get easily recognised by potential clients or partners.
3. Show a positive welcoming personal brand image
4. Increase trust as people seeing your profile will know you are “a real” person
5. It is free so why not!

7. THE ACHIEVER STYLE

Before you decide on your preferred LinkedIn profile cover photo

Think about the professionals you want to check out your profile.

For example, if you are a job seeker, your target is recruiters.

You can use the LinkedIn profile picture to represent your skills, personality or style.

People hire for different reasons you do not necessarily have to publish a “skilled” related photo on your LinkedIn profile.

If you are a sales representative or business developer; you might want to convey things such as “trust” or “support”.

If you are a CEO, you might want to show you are a leader in your industry and live and breathe the brand you work for.

6. THE CAMPAIGNER/ACTIVIST STYLE

Click on the title above ⬆  or the image below ⬇ to see more examples

What is the best image style for the most optimal LinkedIn profile header photo?

There is no rule: different styles are being used.

The best image is the one you are most comfortable with and you can always change it!

You do not have to stick to the same LinkedIn profile picture for life, not even for the whole year! You can alternatively use it for a specific campaign or key professional event/milestone-specific purposes.

Below are some of the best LinkedIn profile photo ideas curated for you.  Even some of the top 25 most popular Australians with the most followers on Instagram are using LinkedIn to raise their professional profiles.

Marketers are learning how to find all the people you follow on LinkedIn.

5. THE “COLLAGE” STYLE

Just in: How to find your LinkedIn ID

4. THE COMPANY LOGO STYLE

 

Before you decide on your best LinkedIn profile cover image style, let me tell you something you have probably been turning a blind eye to…

LinkedIn is not helping your business

• Your organic LinkedIn posts are reaching an average of 5% of your connections (If lucky). This is a massive issue affecting thousands of marketers. 
• You have been trying hard to build an audience on LinkedIn you do not own.
• You cannot transfer your hard-earned LinkedIn connections details to your best CRM software.
• Your customer acquisition costs from LinkedIn ads are through the roof.

The solution

I can offer you best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

3. THE CREATIVE STYLE

Add people to your LinkedIn network in your next meeting or conference: how to discover LinkedIn users nearby

Take your marketing career to the next level: the best marketing research ideas for a PhD.

2. THE “ME AT WORK” STYLE

Professionals on LinkedIn are checking out the new optimal LinkedIn profile cover photo size

1. THE POSITIVE / INSPIRATIONAL QUOTES STYLE

Lastly, do not miss out on reading my article on the new best LinkedIn profile cover photo size. Ensuring you only publish the most optimal LinkedIn Background image dimension.

Most read today: the most optimal header image size for a LinkedIn article

Expert Tip: when designing your LinkedIn profile photo and cover image, make sure you use the most optimal image pixel size. For example, the LinkedIn cover image size is different from the Linked article header image size.

Most shared this week: how to remove an employee from a LinkedIn company page

Conclusion

LinkedIn data shows that LinkedIn members with a photo receive far more engagement: 21 times more profile views and 9 times more connection requests.

When you dress sharply for a job interview, you’re telling the employer you mean business before even speaking a word.

The same applies to your LinkedIn profile photo. The photo or image you choose will tell a lot about you to the readers of your LinkedIn profile.

eDigital can help you conceptualise, plan, develop, run and optimise successful Linkedin ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST 10 LINKEDIN PROFILE PHOTO IDEAS, STYLES AND EXAMPLES

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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