THE BEST 49 VALENTINE’S MARKETING IDEAS, EXAMPLES AND TIPS IN 2024
The best 49 Valentine’s Day marketing ideas, examples and tips in 2024. Find inspiration and craft your unique Valentine’s Day marketing campaign for February 2024.
Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.
THE BEST 49 VALENTINE’S MARKETING IDEAS, EXAMPLES AND TIPS in 2024
IMPORTANCE OF MARKETING DURING VALENTINE’S DAY
Valentine’s Day Spending this year is expected to be $21.8 billion just in the U.S.A. And the large majority of that spending is expected to be online. Even with these changing Covid times, Valentine’s Day is still one of the biggest selling opportunities of the year.
This year’s on-trend products include everything from traditional Valentine’s Day gifts such as candies, flowers, jewellery, skincare, fashion, healthy food boxes, takeaway food offers, food recipes, beverages, sporting gear, fitness or yoga sessions, etc.
The new Valentine’s Day celebration
As marketers will put hearts in your eyes and dollars in their pockets, they have evolved Valentine’s Day into a wider celebration not only for partners but for single friends, family, especially kids, self-love and pets.
Before you dive into some cool Valentine’s Day ideas and examples, you should read these Valentine’s Day marketing tricks and ideas few people know about for winning Valentine’s Day marketing results and outperforming your competitors this year.
THE BEST 49 VALENTINE’S DAY MARKETING IDEAS, EXAMPLES AND TIPS FOR FEBRUARY 2024
Your marketing – on Valentine’s Day – should do that: change people’s lives or at least show them a new perspective of what love could mean.
Now you are about to check out some of the best Valentine’s Day marketing ideas and social media post examples below…
49. TikTok – An exclusive concert for Valentine’s Day
TikTok invited its millions of users to join for a chill evening with Justin Bieber as he performs his fan-favourite album “Journals” LIVE from the drew house, only on TikTok.
Valentines Day Justin Bieber TikTok exclusive music concert
Need TikTok marketing inspiration for your Valentine’s Day campaign?
- UK retailer Marks & Spencer collaborated with three popular TikTok creators to promote their “Valentine’s Dine-In meal” special; each produced a hilarious take on the brand’s classic “this is not just” style to reach an audience of 18.5 million.
- Sustainable beauty brand gitti conscious beauty skipped the romance on Valentine’s Day to spread a positive message of self-love instead—a breath of fresh air that earned their campaign a 20% engagement rate.
48. LinkedIn – “Breaking Up is Hard to Do” article for Valentine’s Day
The “Breaking up is hard to do: How to leave a Job You don’t love and find one meant for you” article written by LinkedIn in Feb 2020 uses Valentine’s Day celebration to promote their blog.
valentines day article idea Linkedin example
47. ABC Australia – Animal love related social media posts for Valentine’s Day
ABC Australia media publisher valentine’s day celebration marketing campaigns social media posts
46. Ad Council – “Love Has No Labels” Experiential campaign activation for Valentine’s Day
With more than 60 million views on YouTube, this Valentine’s Day was a great success for the Ad Council.
45. Adore Me – “What Do Women Really Want For Valentine’s Day?” campaign
44. Bodhi Restaurant – Pet-friendly vegan set menu for Valentine’s Day
Bodhi Restaurant Valentine’s Day offer dog-friendly Instagram post
43. Booking – “Visit New York City in February” campaign for Valentine’s Day.
February in New York may be chilly but, provided you wrap up warm, you’ll be able to enjoy its myriad advantages, too. As well as being the city’s cheapest month of the year for accommodation, there’s ice skating, romance everywhere for Valentine’s Day, the Lunar New Year taking over Chinatown, and Restaurant Week (when the city’s finest restaurants offer discounted prix fixe meals for the first week of the month). February in New York is 92% cheaper than the most expensive month of the year. For booking.com it is all about relevant content for the Valentine’s Day occasion. Ensuring there is relevant up-to-date content that people are gonna read, get inspired and book.
Five brilliant places to pop the question
booking.com – five brilliant places to pop the question – Valentine’s Day – Bagan lodge, Myanmar
42. Nelson the Seagull Bakery – Bread giveaway contest for Valentine’s Day
There’s something about the subtle reference to Valentine’s Day with a touch of sophistication that gets people’s attention. Who would’ve thought a bakery could run a “Valentine’s Day” contest on Instagram with so much engagement? It proves that any brand, with some creativity, can make the most of these giveaways. The contest was run using the ShortStack contest tool.
Valentine’s Day bread giveaway competition Instagram
“L’aimer authentiquement, c’est l’aimer dans son altérité et dans cette liberté par laquelle il s’échappe. L’amour est alors renoncement à toute possession, à toute confusion; on renonce à être a fin qu’il y ait cet être qu’on n’est pas”
De Beauvoir
41. Brisbane City Council – Reduce driving speed campaign for Valentine’s Day
Brisbane City Council Valentines Day Facebook post speed awareness monitors
40. Burberry – “B:MINE” campaign for Valentine’s Day
In 2023, Burberry released a controversial new Valentine’s Day campaign to celebrate intimacy and affection.
The “B:MINE,” campaign includes photos of LGBT and transgender models, captured embracing and kissing. One transgender model showed his scars from a double mastectomy, a surgical procedure where both breasts are removed partially or completely.The new Valentine’s Day ad campaign did not sit right with several customers as they bashed Burberry with a massive online backlash.
Burberry Valentines Day campaign BMINE transgender lgbt models 2023
Someone on Twitter said: “Who exactly is the target audience for this?”
“Burberry’s new ad campaign has nothing to do with selling clothes but selling an ideology to young women that they were born in the wrong body and the only way to feel better is to become a boy. Stop glorifying and normalizing self-mutilation”
39. Cartier – “The Proposal – Jump Right In” campaign for Valentine’s Day
38. City of Adelaide – “Dinner for two” competition for Valentine’s Day
Valentine’s Day Facebook competition dinner City of Adelaide
37. City of Melbourne – “What’s your Melbourne love story?” campaign for Valentine’s Day
City of Melbourne Valentine’s Day Facebook post what’s your love story
Marketers are reading this year’s top 10 social media marketing trends
36. City of Sydney – “Say: ‘I love you’ without the waste” campaign for Valentine’s Day
Valentines Day Facebook post sustainable gift ideas City of Sydney
35. Comuna Cantina – “LOVE IS… Eating tacos together” campaign for Valentine’s Day.
Valentine’s Day Subject line: “Love is eating tacos together. We are showing you what love is this Valentine’s Day”
Valentine’s Day Subject line: “? Let us show you what love is this Valentine’s Day ?”
Valentine’s Day restaurant offer example email Comuna Cantina Brisbane
34. Daily Charme – “Nail Art ideas” campaign for Valentine’s Day
Can a Valentine’s Day video get 10 million views? Daily Charme is behind one of the most popular Valentine’s Day YouTube videos. The campaign also takes prominence on their home page.
Valentines Day campaign offer nails Daily Charme
33. Doritos – “Hot Wings and Ranch” jumper campaign for Valentine’s Day
Doritos Valentine’s Day marketing campaign has launched limited-edition two-person jumpers to celebrate Valentine’s Day adding a little spice to the special day. Celebrity influencers like Georgia and Lee, the Bachelorette couple, as well as Tindafella (AKA Jarrod Allen) & GF Maddison Bonner, will be wearing the jumper by re-enacting famous celebrity images. The jumpers showcase Doritos “hot wings” and “ranch” flavour combinations.
Doritos jumper Sweater two-person Valentines Day campaign 2018
You may want to use some of thesebest Valentine’s Day captions.
32. Harmony & Chef’d – “15% off your first order + free cake” campaign for Valentine’s Day
Make your Valentine’s Day delicious with Chef’d & eHarmony. eHarmony partnered with Chef’d to create twelve perfect meals for your special Valentine. Take 15% off your first order on chefd.com using code EHARMONY. Plus, you’ll get a complimentary cake for two courtesy of Nothing Bundt Cake!
eharmony Chefd valentines day marketing campaign 2018
31. Fich restaurant – Seafood platter offer for Valentine’s Day
Valentine’s Day seafood platter offer finch Petersham Sydney Instagram post
30. Google – “Parisian love” campaign for Valentine’s Day
This classic “Impress a french girl” Google Valentine’s Day ad still resonates and get lots of views and shares.
29. Gopro – “We make a pretty good 3rd wheel ????” campaign for Valentine’s Day
Happy Valentines Day Gopro dancers rooftop Instagram video
28. Heide Museum of Modern Art – “Arty dinner for singles and couples” campaign for Valentine’s Day
Heide Museum of Modern Art valentines dinner invitation Instagram 2020
Marketers are also learning the best Valentine’s Day marketing tricks
27. Kmart – “Happy Valentine’s Day granma” campaign
26. Lush Cosmetics – “Come together” campaign for Valentine’s Day
⚡️ Trending this week: The top 25 Valentine’s Day hashtags for Instagram
A VALENTINE’S DAY STORY
Before you discover some of the best Valentine’s Day marketing ideas & examples, let me tell you a personal story.
Some years ago, I was working in Kyoto when Valentine’s Day arrived.
That morning, when I arrived in my office I found some chocolates on my desk.
But not any type of chocolate.
Those special chocolates are called “honmei-chocos” and these ones, in particular, were homemade by a local famous chocolatier.
As a “Gaijin” in Kyoto, I did not know what that gift meant and a colleague explained that I was “liked” by the secret gifter.
I went home thinking who the gifter was and how I was going to thank that person. I lay on the floor and completed a yin yoga session which released the stress I had.
The next day, we all were ready to go out and use a great “Valentine’s Day” deal at a trendy bar offering “love” inspired cocktails and drinks.
During the night, I surprisingly found out that the gifter was that very special human I also really fancied for many months like no other person at work.
But I was not sure if it was ethical to have a romance with someone who was reporting to me.
I danced the night off when suddenly and without realising; I ended up alone with this special person in the middle of the dance floor.
We have been together since that night she accepted my “kokuhaku“ (love declaration).
Who would have thought that Valentine’s Day gift was going to change my life – literally – forever!
But Valentine’s Day is not all roses for many people.
Some experience Valentine’s Day overdose and excess to the point of making them sick.
Valentine’s Day overdose/excess
25. Maja Rose Cake Design – “Hamper Box” campaign for Valentine’s Day
Valentine’s Day hamper box mini Moët chocolates Maja Rose Cake Design Sydney Instagram video
Popular read today: Valentine’s Day marketing tricks and ideas few people know about
24. Me undies – “Match me undies” campaign for Valentine’s Day
Me undies online fashion retailer knows how to get people’s attention during Valentine’s Day festivities with it is super colourful well-curated fashion marketing photography.
me undies last day free delivery Instagram Valentine’s Day 2018
Marketers are using some of the top 25 Valentine’s Day hashtags on Instagram
23. Moonpig – “Heartfelt Can Happen Anywhere” campaign for Valentine’s Day
22. Mr Roses Australia – “Win one-year supply of Sublime Roses” campaign for Valentine’s Day
Mr roses early bird valentines special gif Instagram animated pink heart
Mr roses print ad Valentine’s Day promo code offer Australian Financial Review
21. Museum of International Folk Art – “Throwback to Alexander Girard” campaign for Valentine’s Day
Museum of International Folk Art Instagram post – Valentine’s Day throwback Alexander Girard A Designer’s Universe Vitra
20. Natural Habitat Adventures and World Wildlife Fund – “Who’s your animal soulmate” campaign for Valentine’s Day
Using Interact Quiz maker, these two companies run a Valentine’s Quiz campaign that helps you find your animal soulmate, gets you on the World Wildlife Fund email list, and has a call to action to donate to help preserve your spirit animal (all the results are endangered species)
natural habitat adventures world wildlife fun quiz valentines day
19. Nikon – “Love is in the air” consumer competition for Valentine’s Day
To celebrate Valentine’s Day, Nikon posts Valentine-related content on their Facebook page and also runs competitions using Agora Pulse.
Nikon Valentine’s Day marketing campaign Australia – Facebook page post
18. Noosa Boathouse – “Dinner specials” campaign for Valentine’s Day
valentines day restaurant offer example Facebook post Noosa boathouse
17. NRMA – Romantic getaway competition for Valentine’s Day
valentines day marketing campaign idea example NRMA two nights romantic getaway competition. Source: Facebook post.
16. Opera Australia – “Something worth sharing” campaign for Valentine’s Day
Imagine surprising someone you love (or someone you’re hoping will fall in love with you) with tickets to the opera. It’s a date that you’ll always remember.
The perfect gift for Valentine’s Day. Imagine surprising someone you love (or someone you’re hoping will fall in love with you) with tickets to the opera. You’ve planned something special. You dress to impress. You meet your date and feel their anticipation. As the lights go down in the theatre, get swept up in a torrid romance or heart-rending tragedy. Bask in the beauty and artistry on stage. At the interval, grab a glass of something sparkling and enjoy the stunning view over Sydney Harbour or the lush interior of Arts Centre Melbourne. It’s a date that you’ll always remember. It’s the perfect Valentine’s Day gift.
15. Oporto Burgers – “Half price meal for two” campaign for Valentine’s Day
Oporto burgers Valentine’s Day deal half price meal for two 2020
14. Oxfam International – “All kinds of Love” campaign for Valentine’s Day
Oxfam International Valentine’s Day All kinds of love campaign designer maluca kf – Instagram Post
13. Qantas Airlines – “Love is in the Air” campaign for Valentine’s Day
Qantas love is in the air video Facebook post married employee couple story valentines day promotion
12. Retailmenot – “Which Candy Heart Saying Are You?” quiz for Valentine’s Day
Using Interact Quiz maker, Retailmenot launched a viral Valentine’s Campaign quiz called: Which “candy heart” saying are you? that was completed for over 3.8k users!
retailmenot valentines day campaign which candy heart saying are you quizz
11. Shopify – Valentine’s Day industry explainer video
Valentine’s Day video explanation Shopify Facebook post
10. Sitchu travel guides – “Date night ideas” campaign for Valentine’s Day.
Sitchu travel guides Valentine’s Day date night idea Instagram post
9. Swarovski – “Real life couples” campaign for Valentine’s Day campaign
Thinking about influencers and celebrities for your Valentine’s Day? Surely Swarovski got the money to pay for it.
This campaign invited key celebrity couples to be photographed by talented photographers.
Swarovski Valentine’s Day campaign 2018 Shanina Shaik Ruckus
Supermodel Karlie Kloss was selected to be the star of the Austrian crystal label Swarovski Valentine’s Day Campaign 2018.
Spanish models Andres Velencoso, Maggie Jiang and Daisuke Ueda, Chiara Ferragni and Fedez, Shanina Shaik and her fiance DJ Ruckus also joined Valentine’s marketing campaign.
Swarovski’s Creative Director was inspired by the ribbon knot that symbolises lifelong commitment along with having a seductive twist and brings gorgeous designs to celebrate the romantic holiday that celebrates love and commitment. Some of the top products include dainty little trinkets, bold cuffs, and a double ring along with necklaces and bracelets.
8. Target bargains – “Charcuterie board” campaign for Valentine’s Day
One of the most popular Valentine’s Day Instagram reel this year goes to Target Bargains with this Charcuterie Board.
Valentine’s Day Charcuterie Board Target Bargains Instagram post
7. The Body Shop – Valentine’s Day gift ideas
Are you an online beauty retailer and got your Valentine’s Day section ready?
Check out this from The Body Shop…
Valentine’s Day Gifts The Body Shop Marketing Campaign 2018
6. The Body Shop – #sendakiss campaign for Valentine’s Day
Valentine’s Day marketing campaign the body shop sending a kiss
5. The New York Times – “Love City” campaign for Valentine’s Day
The New York Times Love City 24 hours Valentine’s Day
4. Tiffany – “Virtual Tattoo Shop” campaign for Valentine’s Day
Tiffany’s marketing campaign for Valentine’s Day focuses on giving its audience a means to create content. People can use those virtual tattoos and add them to their selfies and photos. This is a great user-generated content example for Valentine’s Day.
Tiffany Tattoo Shop Valentine’s Day Marketing Campaign 2018
3. Toyota Australia – “Love come in different sizes” campaign for Valentine’s Day
Toyota Australia Valentine’s Day animated gif image of different cars inside heart-shaped hands fingers Facebook post
2. Smirnoff Australia and Walter Kass – “The worst day of my life” campaign for Valentine’s Day
Valentine’s Day funny satirical Instagram video Walter Kass Smirnoff vodka
Trending this week: Valentine’s Day marketing tricks and ideas
1. Yoins – “Day to Night Lookbook” campaign for Valentine’s Day
Yoins is a brand that knows its audience is on mobile most of the time and vertical video execution makes sense.
Below is a great vertical video execution for Valentine’s Day (better to be watched from your iPhone).
Marketers are using the top 25 Valentine’s Day hashtags on Instagram
How does Instagram celebrate Valentine’s Day?
Valentine’s Day Instagram post
Conclusion
Valentine’s Day digital marketing and social media campaigns and activations present a valuable opportunity for your brand to leverage Valentine’s Day’s emotional appeal, seasonal demand, and unique consumer behaviour.
Well-crafted Valentine’s Day campaign can drive sales, increase brand preference and foster stronger connections with your most valuable customer segment during Valentine’s Day.
eDigital can help you conceptualise, plan, develop, run and optimise successful Valentine’s Day marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Training: social media marketing training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Contact us today and start boosting your leads and sales.
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THE BEST VALENTINE’S DAY MARKETING CAMPAIGN IDEAS, EXAMPLES AND TIPS IN 2024
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