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THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

The top 10 most popular hashtags on TikTok in 2025. The top 10 most used hashtags for TikTok video views, likes & shares in 2025 ranking list. Get more followers with these popular TikTok hashtags.

By Mau, a Senior TikTok Marketer at eDigital.

Note: The below hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or my personal best 10 TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes. Need followers? Check out these best 10 TikTok hashtags for followers.

THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

Before you start using some of the top 10 most popular hashtags on TikTok in 2025, let me tell you something you probably have been turning a blind eye to…

TikTok is not helping your business

• TikTok is a “money extraction” machine. Their business model is to make money from you.
• The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on TikTok you will never own. 
• You cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and socialdia strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST POPULAR TIKTOK HASHTAGS IN 2025

Reminder: The below are just the top 10 most popular hashtags. The most popular brands on TikTok are also using some of the top 25 trending hashtags on TikTok right now.

Popular this month: The top 25 trending TikTok hashtags right now

10. #viralvideo

#viralvideo is one of the most popular hashtags on TikTok used in 881+ million posts.

Combine the popular #viralvideo hashtag with #viral_video and #viralvideos

9. #comedy

#comedy is one of the most popular hashtags on TikTok used in 914+ million posts.

Combine it with #comedia – #comedian – #comic – #tiktokcomedy – #comediante

#comedy is one of these popular hashtags used by some of the top 10 British comedians, the top 25 most popular Australian comedians and top 10 American comedians to promote their funny shows.

8. #trending

#trending is one of the most popular hashtags on TikTok used in 1.1+ billion posts.

Related: #trend – #trendingvideo – #tiktoktrending – #tiktoktrend – #hottrend

The #trending hashtag is one of the most popular hashtags on TikTok.

You can also find the top 25 trending hashtags on TikTok right now!

Marketers are also reading: This year’s top 10 TikTok marketing trends.

Wanna know whats trending in the world of marketing and social media?

Check out:

• The top 10 Graphic Design trends
• The top 10 Pinterest Marketing trends
• The top 10 Social Media Marketing trends
• The top 10 TikTok Marketing trends

7. #tiktok

#tiktok is one of the most popular hashtags on TikTok used in 1.6+ billion posts.

Related: #tiktokindia  – #tik_tok – #tiktoker

Combine this hashtag with popular country-related hashtags such as: #tiktokpakistan – #tiktokmalaysia –  #tiktokbrasil – #tiktokmyanmar – #tiktokindonesia – #tiktokbangladesh – #tiktokphilippines – #tiktokers – #tiktoksouthafrica –  #tiktokusa – #tiktokmexico – #tiktokuk – #tiktokfrance – #tiktokchile #tiktokcanada – #tiktokchina – #tiktokperu – #tiktoklatino – #tiktokitaly – #tiktokjapan – #tiktokcolombia – #tiktokargentina – #tiktoktanzania – #tiktokrussia – #tiktokkorea – #tiktoksingapore

Before you get too excited about posting the #tiktok hashtag, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

TikTok will deliberately let you build a decent organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.

Even the fastest-growing industries are now having to spend a lot of money (boosting their Instagram posts) to reach their hard-earned TikTok followers. This could be one of the top ethical issues in marketing, as TikTok has the right to change their algorithm at any time.

⚡️ Trending this week: how to write the best digital marketing plan

6. #viral

#viral is one of the most popular hashtags on TikTok used in 2.6+ billion posts.

Did you know American entertainer, magician and celebrity: Zach King (one of the world’s top 25 most popular people on TikTok) holds the record for having the most viral videos on TikTok so far?

His “Harry Potter illusion” video has been watched 2+ billion times.

Related: #goviral – #tiktokviral – #viralchallenge

Marketers are also learning how to make a video go viral.

Anything has the potential to go viral on TikTok, from scary horror movie trailers to the funniest comic performances.

Tip: Sometimes marketing executions that go viral are not ethical, just be careful when crafting viral content.

Marketers are reading this year’s top 10 social media marketing trends

“Combine popular TikTok hashtags with one of the most popular TikTok songs for increasing the chances of being displayed on the TikTok discover feed”

Mau

5. fypシ

#fypシ is one of the most popular hashtags on TikTok used in 2.7+ billion posts.

⭐️ Most read today: how to write the best social media brief + template

4. #duet

#duet is one of the most popular hashtags on TikTok used in 3.2+ billion posts.

Even some of the world’s top 25 most popular people on TikTok are adding the #duet hashtag to their videos to go viral. Examples include Spencer X (above) and Khaby Lame.

Related: #dueto – #duett – #duetwithme (will help your video go viral) – #duetto – #duetchallenge

“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the most popular Instagram hashtags are quite different to those popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

⚡️ Breaking news: the new TikTok logo PNG

3. #foryou

#foryou is one of the most popular hashtags on TikTok used in 4.9+ billion posts.

“Globally, each social media platform offers a unique set of popular and trending hashtags. For example, the top 25 most popular hashtags on Instagram differ from popular TikTok hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

Editor’s pick: the top 25 travel hashtags on TikTok

2. #fyp 

#fyp is one the most popular hashtag on TikTok used in 6.7+ billion posts.

Even Bella Poarch (one of the world’s  top 25 most popular people on TikTok) has used #fyp to get her videos to go viral.

Combine it with:

• #foryoupage
• #follow
• #featureme
• #foruyou
• #followme
• #fypchallenge

Just updated: the top 25 trending hashtags on TikTok right now

1. #capcut

#capcut is the most popular hashtags on TikTok used in 7.3+ billion posts.

Interesting read: why good people do bad things

Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or the best 10 TikTok hashtags. If you are looking to just increase “likes” or “followers”, we suggest you use these best 10 TikTok hashtags for likes or the best 10 TikTok hashtags for new followers.

Next: the top 20 most popular hashtags on TikTok

☠️ TikTokers are reading the top 25 trending TikTok hashtags right now

Just in: how to contact TikTok support email address

Marketers are using the best social media strategy plan template

POPULAR BRANDED TIKTOK HASHTAG CHALLENGES

• #maybellineSwipeIt

TIKTOK MARKETING SUCCESS IS NOT ONLY ABOUT HASHTAGS

You and your team should also learn about:

• Popular TikTok video styles and some of the  top TikTok marketing trends
• Top trending effects and filters
• Music: the top songs going viral on TikTok right now.
• Influencers in your industry and their audiences.
• The TikTok culture and its jargon.

Book a marketing training session and start increasing your sales today!

Popular TikTok hashtags – Usage

• On its launch in 2016, TikTok offered great opportunities for branded content to go viral. With a one billion+ global user count TikTok was a great social media channel to reach new audiences. However, you now have to spend money on TikTok ads to reach your fans and new audiences. 
• Getting familiar with the most popular TikTok hashtags is not enough. You should also check out our “The top 25 trending TikTok hashtags right now“ article to find “less competitive” hashtags.
• Initially, TikTok was a great channel for sparking social media trends with the use of popular hashtags. However, marketers now need to be clever at what they do on social media to increase brand value and sales.
• TikTok is heavily promoting hashtags like #TikTokMadeMeBuyIt to persuade marketers the platform drives sales. But how many products get viral status and skyrocket in sales through TikTok? This is a question thousands of marketers – not just from the popular brands in fashion or sports but even smaller businesses selling affordable and/or innovative products – want an answer to.
• Analysing the most popular and top 25 trending TikTok hashtags can offer you and your marketing team an indication and some insight into your marketing strategies. Adding one or two popular hashtags to your TikTok videos will help you reach new audiences who may be interested in your products/services.
• Using some of the most popular TikTok hashtags is supposed to increase a post’s visibility in the “For You” feed, where users spend most of their time, and that visibility can push your videos to go viral.

✅ The best social media marketing plan template

Note: The above hashtags are just the most popular hashtags on TikTok but they are not the top 25 trending hashtags on TikTok right now or my personal best 10 TikTok hashtags. If you are looking to just increase “likes” on your TikTok videos, we suggest you use these best 10 TikTok hashtags for likes or the best 10 TikTok hashtags for new followers.

Want to cherry-pick the best segment for your TikTok ads? You can now easily print the full list of the latest TikTok ads audience interests targeting options

Marketers who read this article also read the world’s top 25 TikTok celebrities – ranking list.

Conclusion

Using some of these top 10 most popular hashtags on TikTok can help you increase your TikTok content visibility and reach.

Checking the content of these popular hashtags on TikTok can also offer you content ideas.

Use some of these popular hashtags only if your brand has some sort of relationship or relatedness to these hashtags; otherwise, you may be seen just spamming the hashtag feed with irrelevant content that will not be good for building a positive brand’s reputation.

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok ad campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 20 most popular hashtags on TikTok

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST POPULAR HASHTAGS ON TIKTOK IN 2025

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