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THE TOP 25 AUSTRALIA DAY HASHTAGS ON INSTAGRAM FOR 2025

The top 25 most popular Australia Day hashtags on Instagram for January 2025. The top 25 Australia Day hashtags on Instagram for January 2025. Tag your Australia Day images, photos & videos with these best hashtags.

Brought to you by Mau, an Instagram Marketing Specialist at eDigital.

Trending today: Australia flag map images

Cover image: Raquel Ormella, Australian artist

THE TOP 25 AUSTRALIA DAY HASHTAGS ON INSTAGRAM FOR JANUARY 2025

Use some of the below hashtags to get more views on your Australia Day social media content.

Whether you celebrate, debate or reflect on the meaning and purpose of Australia Day, you can use some of the below hashtags to increase the chances for your photos, images and videos to go viral on Instagram.

Need a successful Instagram marketing strategy or support? Contact us.

Marketers are also reading the top 25 most popular Australians on YouTube

Before you check out the most popular “Australia Day” hashtags for Instagram, let me make use of my rights to voice my personal opinion about Australia Day.

The Australia Day debate on whether to name it differently or change the date may just be a distraction to keep the general public away from what the actual progress should be.

Although it is true that Australia is not the only invaded country in the world, it is also true that — along with Fiji and Botswana — Australia is the only Commonwealth nation in the world yet to sign a treaty with its First Nations peoples.

One of the massive opportunities and rights we have – as Australians – is to sign a sovereignty treaty

A treaty that offers self-determination and sovereignty to different ethnicities found in Australia must be signed.

Forget the Government’s “Voice to Parliament” proposal and the referendum.

Australian indigenous people already have a voice.

Aboriginal Australians don’t want to continue being asked to assimilate a constitution written by white people.

What indigenous Australians want and deserve is a sovereignty treaty.

Not sure what to sell this new year? Check out the top 10 fastest-growing industries list

THE TOP 25 AUSTRALIA DAY HASHTAGS ON INSTAGRAM FOR JANUARY 2025

The 26th of January 1788 was the date Captain Arthur Phillip raised the Union Jack (British flag symbol) at Warrane, claiming British sovereignty. Some still believe it marks the arrival of James Cook in 1770, which in reality happened in April.

January 26 is symbolic of the shameful and systemic oppression, racism and exclusion that First Nations people in Australia still face. The colonial project all Australians have been benefiting from is built on blood and “Australia” does not deserve a national holiday in any capacity.

So if your brand is making a celebration of “Australia Day” on January 26, some of your customers may feel it is insulting as it marks the beginning of the widespread oppression, dispossession and genocide of First Nations people.

26th of Jan is a day of mourning.

It always will be.

25. #abolishaustraliaday

#abolishaustraliaday is one of the most popular Australia Day hashtags on Instagram used in 1+ thousand posts.

Combine it with: #removeaustraliaday – #deleteaustraliaday – #discontinueaustraliaday – #whiteaustraliahasblackhistory

24. #ausdaygiveaway

#ausdaygiveaway is one of the most popular Australia Day hashtags on Instagram used in 5+ thousand posts.

Related: #australiadaysale – #australiadaygiveaway – #ausdaysale – #aussiedaysale – #australiadaychallenge – #australiadayreaction – #ausdaypromo – #australiadaypromotion – #ausdaypromotion – #australiadayoffer – #australiadaydeal

23. #australiaday2025

#australiaday2025 is predicted to be one of the most popular Australia Day hashtags on Instagram use in 5+ thousand posts.

A writer’s note:

While I was writing this article I was thinking of examples of honouring and showcasing local cultural pride before colonisation.

The obvious one is the popular “National Independence Day” celebrations running around the world. But it also made me think of a few museums that showcase local culture before colonisation.

A few years ago, while I was doing a “round the world” trip, I landed in Mexico City.

I was excited, I was finally going to visit the pyramids of Teotihuacan and the National Museum of Anthropology.

And when I got inside this massive museum, it did not disappoint.

I was in awe of their collection of indigenous art, stories, traditions and culture.

Colombia – for example – has an amazing Gold Museum in Bogotá showcasing some of the most exceptional art pieces made with gold by local people before the Spanish “conquistadores” came to steal all the gold.

The Kluge-RuheArt Museum – the only museum outside Australia dedicated solely to Indigenous Australian art – in the U.S.A. is more proud of showcasing Australian Indigenous Art than some museums in Australia. For example, The Art  Gallery of NSW (in Sydney), keeps their Indigenous collection in the basement, kind of not wanting to show it.

You could argue that Aussies now have the Berndt Museum of Anthropology, housed at the University of Western Australia as the only museum dedicated to Australian Indigenous art in Australia.

I found it quite disappointing that on the 26th of January 2022, the National Museum of Australia did not mention anything about the invasion and genocide by British troops in Australia. 

I feel there is nothing more “Australian” than the people who lived in Australia before colonisation with all the rich culture they had: their way of living, food, customs, games, art and traditions.

Everything else after the invasion came from overseas, including that first Australian constitution, which the British wrote to benefit their interests and destroyed the interests and rights of the people who have been caring for this precious land called Australia for thousands of years.

22. #australiadaylongweekend

#australiadaylongweekend is one of the most popular Australia Day hashtags on Instagram used in 5+ thousand posts.

Related: #ausdayweekend – #aussiedayweekend

♻️ Make Australia Day sustainable

“Think briefly about all the millions of tons of waste generated during Australia Day. I invite you and your business to avoid buying any product you cannot recycle or upcycle.  Avoid buying Australian flags or any products with the Australian flag made of plastic or other material that end up at your local tip”

Mau

Marketers are getting ready for Valentine’s Day and will be using some of the top 25 Valentine’s Day hashtags on Instagram

21. #happystrayaday

#happystrayaday is one of the most popular Australia Day hashtags on Instagram used in 12+ thousand posts.

20. #ozday

#ozday is one of the most popular Australia Day hashtags on Instagram used in 14+ thousand posts.

19. #alwayswasalwayswillbeaboriginalland

#alwayswasalwayswillbeaboriginalland is one of the most popular Australia Day hashtags on Instagram used in 19+ thousand posts.

Combine it with #traditionalowners and #traditionalcustodians

18. #australianflag

#australianflag is one of the most popular Australia Day hashtags on Instagram used in 20+ thousand posts.

Related: #aussieflag – #australiaflag – #realaussieflag

You can use of of these best Australia map flags to incorporate on your Australia Day marketing.

⚡️ Just updated: The best January sales marketing campaign ideas

17. #dayofmourning

#dayofmourning is one of the most popular Australia Day hashtags on Instagram used in 24+ thousand posts.

Related: #mourningday

The appropriateness of celebrating the arrival of the first British fleet in Australia has long been a heated topic of conversation, with many Indigenous Australians instead recognising the 26th as a #dayofmourning whom the date carries only painful associations.

16. #noprideingenocide

#noprideingenocide is one of the most popular Australia Day hashtags on Instagram used in 31+ thousand posts.

Related: #genocideday

When did Australia Day become a Public Holiday?

The 26th of January was made a public holiday in New South Wales in 1836, and Victoria adopted it as a public holiday in 1931.

The 26 January was recognised by all states and territories as Australia Day in 1946, but it was not until 1994 that it was celebrated as a national public holiday.

Since 1960, the winner of the “Australian of the Year” award is announced by the Australian Prime Minister on the eve of 25th of January.

Exclusive > The top 25 Australian women on Youtube

15. #survivalday

#survivalday is one of the most popular Australia Day hashtags on Instagram used in 32+ thousand posts.

Should you celebrate Australia Day?

This is completely a personal and ethical choice.

I do not celebrate it because I found it disrespectful to all the people who suffered during the British colonisation process in Australia.

Related: The best Code of Ethics template

14. #treaty

#treaty is one of the most popular Australia Day hashtags on Instagram used in 39+ thousand posts.

Combine it with: #ulurustatement and #aboriginalaustralian

Trending > The top 25 Australian comedians

13. #invasionday

#invasionday is one of the most popular Australia Day hashtags on Instagram used in 48+ thousand posts.

Related: #invasiondayrally

12. #stolenland

#stolenland is one of the most popular Australia Day hashtags on Instagram used in 53+ thousand posts.

Combine it with: #indigenousland

Marketers are reading this year’s top 10 social media marketing trends

11. #indigenousaustralia

#indigenousaustralia is one of the most popular Australia Day hashtags on Instagram used in 54+ thousand posts.

When was Australia Day made a public holiday?

January 26 was made a public holiday in Australia in 1994.

WHY AUSTRALIA DAY IS OFFENSIVE FOR INDIGENOUS AUSTRALIANS

The current Australia Day is offensive to Indigenous Australians because it celebrates the arrival of the first British settlement in Australia in 1788 that brought suffering, slavery and murder to the people who had already lived for 60+ thousand years in Australia.

10. #aussieday

#aussieday is one of the most popular Australia Day hashtags on Instagram used in 68+ thousand posts.

9. #changethedate

#changethedate is one of the most popular Australia Day hashtags on Instagram used in 83+ thousand posts.

Related: #changetheflag – #changethedateofaustraliaday

Marketers are using some of the top 25 trending hashtags on TikTok right now

8. #captaincook

#captaincook is one of the most popular Australia Day hashtags on Instagram used in 85+ thousand posts.

7. #happyaustraliaday

#happyaustraliaday is one of the most popular Australia Day hashtags on Instagram used in 104+ thousand posts.

6. #strayaday

#australiaday is one of the most popular Australia Day hashtags on Instagram used in 117+ thousand posts.

5. #alwayswasalwayswillbe

#alwayswasalwayswillbe is one of the most popular Australia Day hashtags on Instagram used in 145+ thousand posts.

“From the river to the sea, always was, always will be, First Nations Lands and Sea”

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4. #systemicracism

#sytemicracism is one of the most popular Australia Day hashtags on Instagram used in 177+ thousand posts.

Telstra, Woolworths, Deloitte, The Australian Football League (AFL) and PwC are some of the many companies that offer their employees the opportunity to work on Australia Day in return for a day in lieu.

3. #stopkillingus

#stopkillingus is one of the most popular Australia Day hashtags on Instagram used in 247+ thousand posts.

2. #firstnations

#firstnations is one of the most popular Australia Day hashtags on Instagram used in 698+ thousand posts.

Combine it with: #aboriginalday

Why is Australia Day celebrated on the 26th of Jan?

The 26 January was chosen because it is the day of the establishment of the first British settlement at Port Jackson, Sydney, NSW by British captain Arthur Phillip in 1788.

1. #australiaday

#australiaday is one of the most popular Australia Day hashtags on Instagram used in 1.1+ million posts.

Just updated: The best Australia flag map images

Other popular Australia Day hashtags 

• #australiadayeve
• #ausdaysyd Related: #australiadaysydney. Some of Sydney’s inner-city councils are reducing events on Australia Day, including moving citizenship ceremonies to the following day. For 2024, The City of Sydney has moved its annual citizenship ceremony to 27th January, while the inner west councils have adopted a similar position since 2019.
• #notadatetocelebrate
• #australiadayfun. For the unaware human, surely the public holiday can be a great day to enjoy and have fun.
• #australiadaycelebrations
• #australiadayvic. In 2023, the Victorian Government quietly removed,  “Australia Day” celebrations sparking praise from the public. The Australian Open will also be an “Australia Day” free zone with Tennis Australia ignoring the contentious “Australia Day” public holiday due to the public’s different views about it.
• #ausdayperth
• #aussiedaytrips
• #australiadayfireworks

Instagram creators are using some of the top 25 most popular travel hashtags on Instagram

• #australiadayawards
• #australiadaybbq. Quite disgusting to see so much cheap bread and sausages contaminating the bellies of the average Australian looking for free food. It is quite sad to see parents turning a “blind eye” and letting their kids eat this type of food during this mourning day.
• #australiadaybaby
• #stopcolonialism
• #australiadayperth
• #australidayparty
• #australiadayparade

Australian marketers are using some of the top 25 most popular fitness hashtags for Instagram

• #torresstrait
• #revivalday
• #australiadaynails
• #fuckaustraliaday
• #australiadayholidays
• #australiadaycookies

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• #australiadayfood
• #ozzyday
• #australiadayqld
• #aussiedayeve
• #aussiedaylongweekend

Australian creators are using some of the world’s top 25 most popular hashtags on TikTok

• #sovereigntyday
• #australiadayultra
• #australiadaysa
• #australiadaydoneright
• #australiadayplay
• #australiadayhonours

Is your social media working? Social media managers are using the best social media strategy template

• #australiadayoutfit
• #aussiedayfun
• #australianationalday
• #arthurphillip
• #aussiedayout

Popular read this month: the top reasons why good people do really bad things

• #australiadaygiveaway
• #australiadaymelboune
• #australiadayselfie
• #australiadayspecial
• #australiadayshenanigans

Trending this week: the top 25 most expensive art ever sold

• #australidaypublicholiday
• #australiadayprep
• #australiadayworkout
• #aussiedaybaby
• #aussiedaybbq

Aussie marketers are reading this year’s top social media marketing trends

• #aussiedaycelebrations
• #australiadaysydney
• #reconcilationday
• #aussiedaydoneright
• #australiadaytournament

Aussie creators checked out some of the top 25 Australian women on YouTube

• #australiadaywedding
• #australiadaytradition
• #australiadaythemovie
• #australiadaytomorrow
• #australiadayactivities

☠️ Australians used some of the top 25 New Year’s hashtags on Instagram

Australia Day fans are also using the new Australian Open logo.

• #australiadaymakeup
• #australiadaypolo
• #australiadaypicnic
• #australiadayrun
• #australiadayride

✪ Expert tip: Add popular New Year hashtags to your Instagram Stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau

• #aussiedayantics
• #aussiedayparty
• #aussiedaysale
• #australiadaybrisbane

Australia Day fans are also using some of the best Australia flag map images

Conclusion

The most popular Australia Day hashtags on Instagram are powerful marketing tools to expand reach, increase engagement, promote community interaction, and enhance brand visibility, ultimately contributing to the success of Australia Day marketing campaigns on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful Australia Day campaigns that generate leads and sales for your Aussie brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 AUSTRALIA DAY HASHTAGS ON INSTAGRAM

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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