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THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2025 – RANKING LIST

What are the world’s top 10 most popular brands on Instagram in 2025? Find out the top list of the most followed brands on Instagram globally.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

Marketers are collaborating with some of the top 25 most popular Australians on Instagram

THE TOP 10 MOST POPULAR BRANDS ON INSTAGRAM IN 2025 – RANKING LIST

What are the world’s most popular brands on Instagram by the number of followers? Marketers who want to get Instagram followers fast & free are following the most-followed brands to learn the best Instagram content practices.

The 2025 ranking list of brands with the most followers on Instagram.

WHAT IS THE MOST POPULAR BRAND ON INSTAGRAM GLOBALLY?

Find below the most popular brand on Instagram.

Fitness marketers are collaborating with some of the top 25 most-followed female fitness influencers on Instagram

THE 10 MOST POPULAR BRANDS ON INSTAGRAM – RANKING 2025 LIST

Before you discover the most followed brands on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you do not own.
  • Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

10. Premier League

Premier League is one of the most popular brands on Instagram with 76+ million followers.

@premierleague

Related: The new Premier League logo

Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023

Jamie Carragher’s selfy – Liverpool 7 Manchester United 0 – Gary Neville – March 2023

Marketers on Instagram are using the best time to post on Instagram

The Premier League is the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football League. Seasons usually run from August to May, with each team playing 38 matches: two against each other team, one home and one away.

9. Victoria’s Secret

Victoria’s Secret is one of the most-followed brands on Instagram with 79+ million followers.

@victoriassecret

Victoria’s Secret is one of the world’s top 25 most popular luxury high fashion brands. Even some of the top 25 most-followed Australian women on YouTube enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.

Victoria’s Secret is one of the best 10 American clothing brands.

8. NBA (National Basketball Association)

NBA is one of the most popular brands on Instagram with 89+ million followers.

@nba

The NBA is back and basketball freaks are following it on Instagram to watch the best basketball updates, news, fun videos, teams and players.

Ben Simmons Australian basketball player

Ben Simmons Australian basketball player – One of the top 25 most popular Australians on Instagram.

The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams. It is one of the major professional sports leagues in the United States and Canada and is considered the premier professional basketball league in the world.

Sports marketers are collaborating with some of the world’s top 25 most popular sports athletes on Instagram.

7. NASA (National Aeronautics & Space Agency)

Nasa is one of the most-followed brands on Instagram with 96+ million followers.

@nasa

Note: Nasa has 85+ million followers. Some may argue it is a brand, some may say it is a government organisation.

Marketers are also checking out the most-followed British people on Instagram

The National Aeronautics and Space Administration is an independent agency of the U.S. federal government responsible for the civil space program, aeronautics research and space research.

Our best Instagram virtual assistants found that top brands in the fashion and sports industries cover most of these top 10 brands on our ranking list.

6. Champions League

Champions League is one of the most popular brands on Instagram with 118+ million followers.

@championsleague

The Champions League is the world’s most popular football (soccer) tournament of the year and football fans love following the Champions League’s Instagram account.

Related > The top 10 most-followed footballers on TikTok

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Fans of this list also checked out the top 10 most popular brands on TikTok

5. Barcelona Football Club

Barcelona F.C. is one of the most-followed brands on Instagram with 133+ million followers.

@fcbarcelona

Even without Messi, Neymar, Iniesta or Suarez; Barcelona FC continues to be one of the most popular brands on Instagram. Barcelona is also one of the top 10 most popular brands on TikTok.

Related: The best 10 Lionel Messi wallpapers HD and photos.

Messi best goal ever Barcelona F.C. logo background

Messi best goal ever Barcelona F.C. logo background

Football marketers are using the best digital marketing plan template

4. Real Madrid F. C.

Real Madrid F.C. is one of the most popular brands on Instagram with 170+ million followers.

@realmadrid

Cristiano Ronaldo has left Real Madrid FC but that has not stopped the Real Madrid brand from winning millions of followers on Instagram. Related: The best 10 Cristiano Ronaldo wallpapers HD and photos.

RealMadrid is also one of the most popular brands on TikTok.

Instagram accounts from individuals who are also brands (i.e. Cristiano Ronaldo – CR7 – One of the top 25 most-followed sports athletes on Instagram) in some cases have far more followers than brands on Instagram.

Australian marketers are collaborating with some of the top 25 most popular Australian on TikTok

3. National Geographic

National Geographic is one of the most-followed brands on Instagram with 280+ million followers.

@natgeo

Not many printed magazines have re-invented themselves as great as the National Geographic brand.

Even their print second-hand magazine issues have monetary value in some countries as collection items.

NatGeo gets tonnes of followers on Instagram for being true to its mission of sustainability and looking after nature and the planet.

NatGeo fans are using some of the best sustainability hashtags on TikTok

NatGeo video cover images on Instagram April 2022

NatGeo video cover images on Instagram

NatGeo fans also checked out the top 10 most-followed Brits on Instagram

A quick question: Are you ready to start your influencer outreach program in Australia?  Get immediate access to a premium list of the top 200 most-followed Australians on Instagram.

2. Nike

Nike is one of the most popular brands on Instagram with 303+ million followers.

@nike

Nike is an American athletic footwear and apparel brand headquartered near Beaverton, Oregon, United States.  Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Nike continues to reinvent itself and win people from all generations.

Related: The best generation names and years chart.

Tash Peterson fake vegan activist Nike animal killing climate change protestor

Tash Peterson fake vegan activist Nike animal killing climate change protestor

Fans of this list also checked out the top 10 most popular brands on TikTok

1. Instagram

No surprise, Instagram is the most popular brands on Instagram with 683+ million followers.

@instagram

Instagram logo PNG medium size

The new Instagram logo PNG medium size

Instagram is an online social media platform owned by Meta.

Instagram users can upload digital content that can be edited with filters, be organised by hashtags, and be associated with a location via geographical tagging and also share the content on other social media platforms like Facebook.

Posts on Instagram can be shared publicly or with pre-approved followers.

Instagram users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

The popular Instagram app is available on iOS, Android, Windows 10, and the web.

As the Facebook brand is dying around the youth generations, Instagram is offering Meta (parent brand) the revenues Facebook is losing.

The official Instagram account on Instagram is the most-followed brand on Instagram.

cat donates its Instagram account because it was impossible to recover it

cat donates its Instagram account because it was impossible to recover it

A quick question: Are you ready to start your influencer outreach program in Australia? Get immediate access to a premium list of the top 200 most followed Australians on Instagram.

Fans of this list also checked out the top 10 most popular brands on TikTok

THE TOP 25 TRENDING BRANDS ON INSTAGRAM 

Marketers are printing the new Facebook ads targeting options – list

  • Manchester City F.C.
  • La Liga
  • Nike Football
  • BuzzFeed Tasty
  • WorldStar Hip Hop
  • Vogue Magazine
  • House of Highlights

People are also reading the top 10 most popular brands on TikTok

THE TOP 25 FASTEST-GROWING BRANDS ON INSTAGRAM RIGHT NOW

Marketers are using the best social media strategy template

Marketers also checked out some of the top 25  British people on Instagram

  • Adidas
  • Ferrari
  • ESPN
  • TikTok
  • Fortnite

THE TOP 50 BRANDS WITH GREAT CONTENT ON INSTAGRAM

THE TOP 12 BRANDS YOU WILL LIKE ON INSTAGRAM

Marketers are asking: what time zone does Instagram Insights use?

Fans of this list also checked out the top 10 most popular brands on TikTok

Conclusion

The most popular brands on Instagram influence thousands of consumers and their choices. No doubt, these top 10 brands on Instagram have the power to increase business sales.

Learn how to craft your social media strategy template or use the best influencer marketing brief template today!

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
  • Training: social media marketing training and digital marketing training.
  • SEO strategy, SEO content development and execution.
  • Celebrity and influencer marketing campaign strategy.
  • Branding. Logo creation, brand development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S MOST-FOLLOWED BRANDS ON INSTAGRAM IN 2025

was brought to you by Mau
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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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