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THE TOP 10 TRAVEL HASHTAGS ON INSTAGRAM IN 2025

The top 10 most popular Instagram travel hashtags in 2025. The best 10 Instagram travel hashtags to use. The top 10 most used travel hashtags on Instagram list in 2025.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.

THE TOP 10 MOST POPULAR INSTAGRAM TRAVEL HASHTAGS IN 2025

Before you start using some of the top 10 most popular travel hashtags on Instagram in 2025, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your travel business

• Instagram is a “money extraction” machine. Their business model is to make money from you.
• The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

These top 10 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.

You may want to test hashtags that describe your ideal travel customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.

The research was completed by some of our best Instagram virtual assistants.

10. #traveltheworld

#traveltheworld is one of the most popular travel hashtags on Instagram used in 48.1+ million posts.

This travel hashtag has been popular since the early years of Instagram.

#traveltheworld with Mau. Follow Mau’s travel stories on YouTube.

Travel creators are also using some of the top 25 yoga hashtags on Instagram

9. #camping

#camping is one of the most popular travel hashtags on Instagram used in 50.7+ million posts.

Related: #glamping

The popular #camping hashtag on Instagram increases the visibility of your camping adventures or camping products to a wider audience interested in camping content.

This broader reach helps in getting your camping content discovered by users exploring camping and travel topics.

⚡️ Trending: The world’s top 25 female fitness influencers on Instagram

8. #tourism

#tourism is one of the most popular travel hashtags on Instagram used in 53.3+ million posts.

Popular travel hashtags on Instagram such as #tourism help users to find travel inspiration, tips, destinations, or experiences, increasing the likelihood of engagement with your posts.

Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.  Travel-related content offers people inspiration for achieving things far bigger than personal goals.

Mau

✔︎ Into trends? This year’s top 10 social media marketing trends and gtop 10 graphic design trends

7. #beautifuldestinations

#beautifuldestinations is one of the most popular travel hashtags on Instagram used in 67.6+ million posts.

#beautifuldestinatios is a popular hashtag on Instagram for travel brands and creators who want to share their best places to visit and top suggestions.

Travel hashtags such as #beautifuldestinations make it easier for users to find stunning destinations—whether it’s about adventure travel, luxury travel, solo travel, or specific destinations – helping Instagram users find content that aligns with their travel interests.

Travel creators are also using some of the top 25 travel hashtags on TikTok

6. #travelblogger

#travelblogger is one of the most popular travel hashtags on Instagram used in 92.5+ million posts.

“Make sure you also test hashtags which describe your ideal customer: #travelgirl, #travelexpert, #travelingmom #travelingdad, along with community hashtags for people who “travelling” is their daily life: #travelismylife, #tourguide #travelforlife and #travelfun” 

Mau

Mau is a #traveblogger. You can follow Mau’s travel stories on YouTube.

5. #wanderlust

#wanderlust is one of the most popular travel hashtags on Instagram used in 156+ million posts.

Nothing beats this travel top #hashtag!

Travel creators on Instagram checked out some of the top 25 most-followed Brits on Instagram.

4. #holiday

#holiday is one of the most popular travel hashtags on Instagram used in 182+ million posts.

Travel Hashtags like “#holiday” facilitate collaborations and partnerships within the travel industry.

Brands, influencers, or travel-related businesses often search for specific hashtags to find potential collaborations or sponsored opportunities.

3. #travelgram

#travelgram is one of the most popular travel hashtags on Instagram used in 186+ million posts.

Popular travel hashtags on Instagram such as #travelgram enable you to share travel experiences, tips, beautiful locations, and adventures, encouraging others to explore and discover new destinations.

A quick question for you: Is your Instagram marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

⭐️ Popular read > The top 25 food hashtags on Instagram

2. #travelphotography

#travelphotography is one of the most popular travel hashtags on Instagram used in 252+ million posts.

A no-brainer, ridiculously popular travel hashtag for photographers.

Are you a serious travel marketer who wants to find out the best travel hashtag opportunities?

You can get our exclusive “Top 250 travel hashtags for Instagram“ list ready for immediate access on Google Sheets.  Professional marketers use this list for their travel hashtag strategies and to increase their leads and sales from Instagram.

Travel photographers are also using some of the top 25 photography hashtags on Instagram

Mau enjoys #travelphotography. You can follow Mau’s travel stories on YouTube.

1. #travel

#travel is the most popular travel hashtags on Instagram used in 762+ million posts.

No surprise #travel is the most popular “travel” hashtag on Instagram.

Tip: Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable.

Next: the top 20 most popular travel hashtags on Instagram

Travel creators are also reading: The top 25 travel hashtags on TikTok.

Conclusion

For travel-related businesses such as hotels, airlines, tour agencies, or travel bloggers, using location-specific hashtags helps promote particular destinations, attracting tourists or travellers interested in those places.

Use a mix of popular, niche, and location-specific travel hashtags to maximise your travel content’s visibility while targeting the right audience.

eDigital can help you conceptualise, plan, develop, run and optimise successful travel marketing campaigns that generate leads and sales for your travel brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The top 20 most popular travel hashtags on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

Mau is travelling the 🌎 world. Follow Mau’s stories on YouTube