THE WORLD’S TOP 25 LUXURY HIGH FASHION BRANDS ON INSTAGRAM IN 2025

The world’s top 25 luxury fashion brands on Instagram in 2025. The most-followed haute couture brands on Instagram. The most popular high fashion brands with millions of followers on Instagram.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE WORLD’S TOP 25 LUXURY HIGH FASHION BRANDS ON INSTAGRAM IN 2025

Grandparents are generally good people who – sometimes – behave badly

But this time, your lovely grandma surely told you:

“Value what people do, not what they wear”

You did not listen to your granny and you are right now, right here, ready to find out what the world’s most popular high fashion brands are.

To keep up with the Joneses, some people pay the most “ridiculous“ money to wear luxury fashion but, you know it is all about fashion marketing and profits.

The real and most unique haute couture designers are not easily found. Those secret high fashion designers work exclusively with a handful of clientele who can “really” afford them and truly connect with their values, vision and style.

Because you want to wear a unique handcrafted piece “absolutely” no one else can get a copy of it, you should then keep those haute couture designer names secret.

THE WORLD’S TOP 25 HAUTE COUTURE BRANDS ON INSTAGRAM IN 2025

We will then reveal those popular “luxury” fashion brands on Instagram for people who still feel they need to own that Gucci suit or that LV bag that “unfortunately” someone else also has.

Below are the World’s top 25 popular luxury fashion brands on Instagram running some of the most known global fashion marketing campaigns to keep the profits up and shareholders happy.

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HIGH FASHION BRANDS CURRENT CHALLENGES

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

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25. Stella McCartney

Stella McCartney is one of the most-followed high fashion brands on Instagram with 7.4+ million followers.

@stellamccartney

Stella McCartney is one of the most popular British luxury fashion brands in the world.

Stella McCartney was the first luxury house to label itself ’vegan’ since it did not use leather, fur, or skin. Its latest launch is the world’s first-ever garments made from vegan, lab-grown Mylo mushroom leather.

Mylo is a sustainable alternative to leather, created by Bolt Threads, a San Francisco-based company active in the research and development of new alternative materials, and a longtime collaborator with Stella McCartney—they launched vegan Microsilk together in 2017.

Mylo has been funded by Bolt Threads and a consortium of Adidas, Kering, lululemon, and Stella McCartney. Stella McCartney is owned by the Kering group.

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Luxury fashion means different things to different ppl:

A flight of fancy
Beauty
Craftsmanship
Cultural heritage
Glamour
Lavish shows
Money-sucking marketing

And you know the trick:
The harder to get, the more desired it becomes.

But why do luxury fashion marketers spend so much time posting photos, videos and reels on Instagram?

To build “Frequency illusion” cognitive bias.

Here is how it works:

A luxury brand launches a product through ads and familiarises the consumers with high-frequency posting.

As a result of frequency illusion, once the consumer notices the product, they start paying more attention to it. Frequently noticing the high-fashion product on social media, in conversations, and in real life, leads potential buyers to believe that the product is more popular – or in frequent use – than it is.

Either due to a desire to conform or simply to own the product, the consumer eventually makes the purchase.

This phenomenon is a marketing trick used in luxury fashion that increases the likelihood of the consumer buying luxury products.

24. Polo Ralph Lauren

Polo Ralph Lauren is one of the most popular luxury high fashion brands on Instagram with 9.7+ million followers.

@poloralphlauren

 

Polo Ralph Lauren is considered a premium or aspirational luxury brand, though it may not be classified in the same tier as ultra-luxury brands like Gucci, Louis Vuitton or Chanel.

Polo is known for its classic, preppy style and offers a range of clothing, from casual wear to higher-end items like tailored suits and luxury accessories.

Polo’s association with timeless American fashion, lifestyle marketing, and high-quality craftsmanship gives it a prestigious image.

The Polo brand is more accessible than other Ralph Lauren brands, offering a mix of casual and semi-formal clothing at price point that is lower than those of many luxury fashion houses.

This makes Polo a premium brand with a wide appeal rather than an exclusive luxury fashion label.

23. Moschino

Moschino is one of the most popular high fashion brands on Instagram with 11.9+ million followers.

@moschino

Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek fashion designs.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

22. Miu Miu

Miu Miu is one of the most popular haute couture brands on Instagram with 12+ million followers.

@miumiu

Miu Miu is one of the most popular Italian luxury fashion brands on Instagram. Miu Mium brand is owned by Prada, another popular brand on Instagram followed by millions of people. Miu Miu uses its Instagram account to showcase iconic fashion pieces and collections.

In 2015, the UK’s Advertising Standards Authority banned a double-page Miu Miu ad with actress Mia Goth (then 22) that ran in British Vogue. 

Using minors and even adults who look like minors is surely one of the top ethical issues in marketing and advertising.

21. Saint Laurent

Saint Laurent is one of the world’s top 20 luxury high fashion brands with 12+ million followers on Instagram.

@ysl

Founded in 1961 by Yves Henri Donat Mathieu-Saint Laurent in Paris, France; Saint Laurent sells high-fashion apparel and accessories.

Owned by the Kering Group, some of the most popular YSL products include clothing, shirts, skirts, pants, perfumes, makeup and skincare products, bags, belts, jewellery, glasses, and accessories for men and women.

In 2022, Kering (parent company) confirmed its Saint Laurent brand stopped using fur in its products.

Other brands from the Kering group such as Brioni, Gucci and Balenciaga will also stop using animal fur material.

This marks a new era for what is considered “luxury” to now include what is socially responsible, sustainable, ethical and innovative and offers an example to the rest of the fashion industry to move away from an outdated idea of luxury.

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Next: The world’s top 20 luxury fashion brands – list

Fashion marketers are also reading the best fashion marketing campaign ideas

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TRENDING FASHION BRANDS ON INSTAGRAM

• Salvatore Ferragamo  7+ million followers. Salvatore Ferragamo has used orange fiber (a sustainable silk-like twill fabric derived from the leftovers of citrus juice) in some of its collections. In 2022, In order to attract Gen Z, Ferragamo decided to hire Maximilian Davis (a Caribbean-British fashion designer who was already selling his designs to Rihanna and Dua Lipa) as a creative director.
• Celine. 6.8+ million people on Instagram follow Celine. Celine is one of the most popular French fashion brands on Instagram.

THE TOP 10 SUSTAINABLE FASHION BRANDS

• Amour Vert
• Boody
• Everlane
• Kitx (Sydney, Australia)
• Patagonia
• PeopleTree
• Reformation
• Tentree
• Vega Sneakers
• Vege Threads

Do you require social media training for you or your team? Contact us today.

Fashion marketers are using some of the top 25 most popular fashion hashtags for Instagram when publishing their fashion.

Conclusion

Professionally crafted Fashion Marketing strategies can make a luxury brand seem more expensive and attractive to consumers, which can help drive sales.

Luxury branding and associations with top leaders in an industry also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.