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THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2025

The world’s top 20 most-followed people on TikTok in 2025. The world’s top 20 most popular TikTok creators in 2025. The biggest TikTok accounts, influencers and celebrities in 2025.

Brought to you by Mau, Global Head of Digital Marketing Strategy at eDigital.

TikTok creators also checked out some of the top 25 most popular Australians on TikTok

THE WORLD’S TOP 20 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2025

There is a valid argument saying marketers and “wanna-be” influencers are the few people interested to know who the most-followed people are on TikTok.

However, there is another group of people who enjoy watching the content and creativity of some of the most popular video creators on TikTok.

TikTok creators are using the best time to post on TikTok

THE WORLD’S TOP 20 MOST POPULAR TIKTOK CREATORS IN 2025

The power of TikTok marketing relies on TikTok content creators. They are far more popular and far more followed than the most popular brands on TikTok and can help you reach audiences you have never thought possible with your marketing.

Popular this month: This year’s top 10 social media marketing trends

Before you dive into the world’s top 20 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

• If you are lucky, the videos you post on TikTok may be reaching 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on TikTok that you do not own.
• Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

20. Dixie D’Amelio

Dixie D’Amelio is one of the most popular TikTok influencers with 55.4+ million followers.

@dixiedamelio

Norwalk, Connecticut, United States

Is there someone to blame for Dixie’s famous dancing skills?

Dixie is a popular entertainer on TikTok. Sister of Charlie D’amelio. Dixie D’Amelio and her sister launched Social Tourist, a new trend-forward apparel brand within the Abercrombie & Fitch Co. A clothing brand perfect for people who love travelling.

TikTok creators are using the best time to post on TikTok

19. Bayashi

Hiroaki Nakabayashi (aka Bayashi) is one of the most popular TikTok accounts with 55.5+ million followers.

@bayashi.tiktok

Bayashi is a popular Japanese chef and TikTok creator publishing viral cooking and ASMR content.

Bayashi frequently publishes popular food recipes and dishes.

Marketers are printing the latest TikTok ads interest targeting list to cherry pick the best audiences for their ads.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

18. Younes Zarou

Younes Zarou is one of the most popular TikTok influencers with 55.9+ million followers.

@youneszar

Younes Zarou is a German video creator and entertainer.

⭐️ Exclusive: How to get 100k new TikTok followers fast and free

Are you looking for a list of the world’s top 100 most followed people on TikTok right now?

Contact us, we can offer you this list for a fee.

17. Kylie Jenner

Kylie Jenner is one of the most popular people on TikTok with 56.8+ million followers.

@kyliejenner

Marketers are using the top 25 trending hashtags on TikTok right now

16. Selena Gomez

Selena Gomez is one of the most popular TikTok creators with 58.1+ million followers.

@selenagomez

Selena Gomez is an American singer, actress, businesswoman and producer.

She has won numerous accolades, including an American Music Award, two MTV Video Music Awards, broke 16 Guinness World Records, and received nominations for two Grammy Awards, a Golden Globe Award, and four Emmy Awards.

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

15. Willie Salim

Willie Salim is one of the most popular TikTok creators with 63.3+ million followers.

@williesalim

Willie is a popular Indonesian creator of viral challenges, experiments and pranks.

Marketers are using some of the top 10 most popular songs on TikTok.

14. Jason Derulo

Jason Derulo is one of the most popular people on TikTok with 65.2+ million followers.

@jasonderulo

Jason Derulo is an American singer who has collaborated with popular brands such as FIFA and Coca-Cola.

Jason Derulo is a pro when it comes to capturing his audience’s attention.

Derulo’s social media-centric marketing strategy has boosted his TikTok and YouTube videos and Shorts, keeping fans coming back for more. Derulo has figured out how to attract a wide audience by leveraging popular short-form trends and collaborating with top creators on both TikTok and YouTube.

For example, The pop star hyped the “Glad U Came” song by connecting it to “How Ridiculous” one of the top 25 most popular Australians on YouTube and has also met up with Korean star Ox Zung. Derulo has been using pop culture references to his advantage, too, with videos centred on cultural hits like Squid Game and beloved characters like Batman.

TikTok creators are using some of the top 25 most popular TikTok hashtags

13. Billie Eilish

Billie Eilish is one of the most popular TikTok creators with 69.3+ million followers.

@billieeilish

Billie Eilish is an American singer and songwriter.

Eilish first gained public attention in 2015 with her debut single “Ocean Eyes”, written and produced by her brother Finneas O’Connell, with whom she collaborates on music and live shows.

Billie’s fifth single “Bad Guy” was a total success. This popular song made her the first artist born in the 21st century to release a chart-topping single.

Eilish has received multiple accolades, including:

• Grammy Awards
• American Music Awards
• Guinness World Records
• MTV Video Music Awards
• Brit Awards
• Golden Globe Award
• Academy Award. Billie was the first person born in the 21st century to win an Academy Award.

Eilish is the youngest artist in Grammy history to win all four general field categories—Best New Artist, Record of the Year, Song of the Year, and Album of the Year—in the same year.

Billie was featured on Time magazine’s inaugural Time 100 Next list in 2019 and the Time 100 in 2021.

12. BTS

BTS is one of the most popular people on TikTok with 71.3+ million followers.

@bts_official_bighit

The BTS music boy band also known as the Bangtan Boys is a seven-member K-pop music band from South Korea.

According to Nielsen research, the Korean BTS music band outperforms many celebrity TikTok accounts with a high engagement rate of 12%. The study also confirms that TikTok accounts with over 1 million followers have a median engagement rate of 1.4%; meaning BTS gets 9x more engagement than other highly followed TikTok accounts.

Dancers on TikTok are learning how to promote your dance studio

11. Dwayne Johnson (The Rock)

Dwayne Johnson is one of the most popular people on TikTokwith 75.3+ million followers.

@therock

Hayward, California, United States

Dwayne Johnson, also known as “the Rock” is an American actor, producer, businessman, retired professional wrestler and former American football and Canadian football player. He is also one of the most popular sporting athletes on Instagram.

Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this exclusive list for a fee.

Popular today: The world’s top 25 most popular luxury high fashion brands

TikTok creators also checked out the exclusive list on the world’s top 10 most popular people on Twitter.

Next: The world’s top 10 people on TikTok or the top 25 most-followed people on TikTok

Conclusion

The world’s top 20 most-followed people on TikTok are instrumental in driving engagement, creativity and interactions on the platform. They represent the diverse spirit of TikTok and have a significant impact on the platform’s culture and growth, making them an essential component of TikTok’s success as one of the most popular social media platforms.

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The world’s top 10 people on TikTok or the top 25 most-followed people on TikTok

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 20 MOST POPULAR TIKTOK ACCOUNTS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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