THE TOP 20 MOST POPULAR FOOD HASHTAGS FOR INSTAGRAM IN 2025
The top 20 most popular food hashtags for Instagram in 2025. Copy-paste the best hashtags for food bloggers, restaurants and chefs on Instagram.
Brought to you by Mau. a Senior Instagram Marketer at eDigital.
THE TOP 20 MOST POPULAR FOOD HASHTAGS FOR INSTAGRAM IN 2025
Before you get into the top 20 most popular food hashtags for Instagram, let me tell you a truth you probably do not want to hear.
The Instagram business model is an incredibly sophisticated “money extraction” machine.
Instagram will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.
Even marketers in the top fastest-growing industries have to spend plenty of money (boosting their Instagram posts) to reach their hard-earned followers.
Serious food marketers and food business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already usingreal & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.
Trust me.
The actual gains of posting popular food hashtags are minimal if you have not properly crafted a top marketing strategy, delivered optimal customer service or met your marketing objectives.
Two reminders:
- You do not own your followers’ data on Instagram. You cannot transfer your hard-earned followers to another platform. You must build raving fans and followers on platforms you own.
- Instagram wants you to pay for ads. Full point. The Instagram algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques.
Yeah, that’s right, food marketers and business owners (like you) are getting tired and bored of posting on Instagram and not getting results.
THE TOP 20 FOOD HASHTAGS ON INSTAGRAM IN 2025 – LIST
Our best Instagram virtual assistants have uncovered the top 20 most popular food hashtags for Instagram.
Does Jamie Oliver use some of the top 20 most popular food hashtags for Instagram? Probably he does not need to, but you may do.
Copy-paste the most relevant food hashtags to attract your most profitable customer segments.
Trending this week: The most popular takeaway food in Australia
20. #cooking
#cooking is one of the most popular food hashtags on Instagram used in 67+ million posts.
#cooking is also one of the top 25 most popular food hashtags on TikTok
Ann Reardon popular woman on YouTube – How to Cook That channel
Food creators are using some of the top 25 healthy food hashtags on Instagram
19. #tasty
#tasty is one of the most popular food hashtags on Instagram used in 69+ million posts.
⭐️ Most views today: the top gluten-free hashtags for Instagram
18. #restaurant
#restaurant is one of the most popular food hashtags on Instagram used in 71+ million posts.
Most shared article: the top vegetarian food hashtags for Instagram
17. #pizza
#pizza is one of the most popular food hashtags on Instagram used in 75+ million posts.
#Pizza is also one of the top 25 most popular food hashtags on TikTok
#pizza a popular food hashtag on Instagram @pizza__oro.
⚡️ Trending: Food influencers have also been using some of the most popular vegan hashtags on Instagram to acquire new fans and build their food businesses.
16. #diet
#diet is one of the most popular food hashtags on Instagram used in 78+ million posts.
15. #foodlover
#foodlover is one of the most popular food hashtags on Instagram used in 84+ million posts.
Related: #foodlovers – #foodlove
popular food hashtags TikTok blatant reviews Gordon Ramsay
14. #foodblogger
#foodblogger is one of the most popular food hashtags on Instagram used in 91+ million posts.
Related: #foodblog
Creators are using some of the top most popular vegan food hashtags for Instagram
13. #cafe
#cafe is one of the most popular food hashtags on Instagram used in 102+ million posts.
The word cafe has different meanings. For example, in the Spanish language, cafe means coffee or brown colour.
#cafe a popular food hashtag on Instagram. Photo: Cat & Cow Coffee @catandcow.coffee – Barista – Clovelly Road, Randwick, Sydney, Australia
Related: #sustainablecafe #zerowastecafe – #barista
12. #lunch
#lunch is one of the most popular food hashtags on Instagram used in 111+ million posts.
Related: #almuerzo
Colombian soup – Ajiaco stew – A popular lunch dish in Bogotá, Colombia
Food marketers are also reading the top 25 healthy food hashtags on Instagram
11. #foodphotography
#foodphotography is one of the most popular food hashtags on Instagram used in 119+ million posts.
Related: #foodpics – #foodpic – #foodphoto
Next: the top 10 food hashtags on Instagram or the top 25 food hashtags on Instagram
Restaurant owners are using the best Allergen Guide Sheet Template
Allergen guide sheet template
Tip: Some restaurants are using fake (faux) artificial plants as decor for their food/dish photography but this may send a message to customers that you may also be using fake or artificial ingredients in the preparation of your dishes. Keep your food photography natural and real. If you include a flower or a plant in your Instagram photography, then show real natural ones.
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“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”
Mau – senior digital marketing specialist at eDigital.
Restaurant managers and food business owners who are not offering junk food or soft drinks in their venues are contributing to making their clients and local communities healthier. Offering scientific-based information about the food you sell to your customers not only shows respect but will also delight customers who take pride in looking after themselves.
These actions will increase repeat visitation and customer loyalty. They will also decrease customer churn rate (Number of customers who visited you once and never come back).
When posting on social media, add hashtags that promote your commitment to healthy food such as:
#nonprocessed
#zerosugar
#nofat
#nosalt
#nopreservatives
#madelocally
#freshproduce
#nomsg
#noartificialflavours
#noartificialcolours
Food creators are also reading the top 25 most popular travel hashtags for Instagram
Tip: Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable.
Need a hand with your Instagram Marketing Strategy? Book a training session or hire one of our best Instagram Virtual Assistants today!
No surprise food and travel are so connected! You go to a new city or town and you want to try the local produce. Do not miss adding some of the top 25 most popular Instagram travel hashtags
Next: the top 10 food hashtags on Instagram or the top 25 food hashtags on Instagram
Conclusion
Popular food hashtags are an important way to expand your Instagram audience and get more reach. When you use a food hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Instagram Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
eDigital can help you conceptualise, plan, develop, run and optimise successful food marketing campaigns that generate leads and sales for your food brand.
Other marketing services we offer include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
- Training: social media marketing training and digital marketing training.
- SEO strategy, SEO content development and execution.
- Celebrity and influencer marketing campaign strategy.
- Branding. Logo creation, brand development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. Path to purchase analysis and optimisation.
Next: the top 10 food hashtags on Instagram or the top 25 food hashtags on Instagram
Contact us today and start boosting your leads and sales.
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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE TOP 20 MOST POPULAR FOOD HASHTAGS FOR INSTAGRAM IN 2025
was brought to you by Mau
Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates
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