THE TOP 10 FASHION HASHTAGS ON TIKTOK IN 2025
The top 10 fashion hashtags on TikTok in 2025 list. The most popular and trending fashion hashtags on TikTok in 2025.
The top 10 most-used TikTok fashion hashtags by fashionistas, fashion brand marketers and fashion designers selling clothes and fashion accessories.
By Mau, a Senior TikTok Marketer at eDigital.
THE TOP 10 FASHION HASHTAGS ON TIKTOK IN 2025
Before you dive into the top 10 most popular fashion hashtags on TikTok in 2025, let me tell you a truth you probably do not want to hear.
The TikTok business model is an incredibly sophisticated “money extraction” machine.
TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.
Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.
Serious fashion marketers and fashion business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.
The actual gains of posting popular fashion hashtags on TikTok are minimal if you are not executing a well-crafted marketing strategy, not delivering the best customer service and not meeting your marketing objectives.
Two reminders:
- You do not own your followers’ data on TikTok. You cannot transfer your hard-earned followers to another platform. You must build raving fans and followers on platforms you own. I will show you how.
- TikTok wants you to pay for ads. Full point. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques.
Yeah, that’s right, fashion marketers and business owners (like you) are getting tired and bored of posting fashion videos on TikTok and not getting results.
You gotta be crazy/mad/loco to rely on just popular fashion hashtags to get your marketing campaigns producing sales for your fashion brand.
Trending this week: The top 25 most popular food hashtags on TikTok
THE TOP 10 MOST POPULAR FASHION HASHTAGS ON TIKTOK IN 2025
The research was completed by some of our best virtual assistants.
Gentlemen, it is your turn to show your love and passion for fashion with this popular #mensfashion hashtag.
10. #nike
#nike is one of the most popular fashion hashtags on TikTok used in 7.3+ million posts
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Tash Peterson fake vegan activist Nike animal killing climate change protestor
Related: The new Nike logo PNG
9. #shoes
#shoes is one of the most popular fashion hashtags on TikTok used in 8.7+ million posts
Related: #highheels – #sandals – #flipflops – #loafers
customised Armani shoes sneakers meme funny birds couple
The birds did not know the trashed Balenciaga shoes were far more expensive than those Armani shoes.
Related: Nike kids shoe size chart (US)
8. #dress
#dress is one of the most popular fashion hashtags on TikTok used in 10.3+ million posts
You have surely seen some of the world’s top 25 luxury high fashion brands using the widely popular #dress hashtag on TikTok.
Related: #bestdressed – #fashiondress – #worstdressed – #fashiondresses – #ilovedresses – #ilovemydress
Kylie Jenner dress Met Gala 2024 BIC pens funny meme
✅ Fashion marketers are using the best social media strategy template
7. #moda
#moda is one of the most popular fashion hashtags on TikTok used in 10.9+ million posts
Moda is the Spanish, Portuguese and Italian word for fashion.
#Moda is a popular fashion hashtag on TikTok especially used with some of the top 25 travel hashtags on TikTok.
Muestra tus looks más creativos y comparte los mejores tips de #Moda ✨con este numeral.
funny chihuahua dogs wearing haute couture dresses
Trending: This year’s best 10 men’s cargo pants styles
6. #TikTokfashion
#fashionTikTok is one of the most popular fashion hashtags on TikTok used in 12+ million posts
Combine the popular #tiktokfashion hashtag with #FashionTikTok
Alexandria Ocasio Cortez tax the rich dress Met Gala September 2021 Ted bear Yoho meme
Fashion creators are also into travelling and are using some of the best travel hashtags for TikTok
5. #clothes
#clothes is one of the most popular fashion hashtags on TikTok used in 16.1+ million posts
Dua Lipa dress Met Gala 2024.
Popular this month: The best Met Gala dresses.
4. #FashionTikTok
#fashionTikTok is one of the most popular fashion hashtags on TikTok used in 16.6+ million posts
Combine the popular #fashiontiktok hashtag with #FashionTok
The #FashionTikTok is used on some of the most popular fashion marketing campaign ideas and examples.
You can celebrate all things fashion, so whether you’re a fashion DIY-er, visit second-hand fashion shops or wait in line for limited fashion brand releases, here’s to #FashionTikTok #TikTokFashion and #FashionTok.
Balenciaga paris sneakers trashed shoes destroyed homeless
Balenciaga made it to the exclusive list of the world’s top 25 luxury high fashion brands on Instagram.
3. #outfit
#outfit is one of the most popular fashion hashtags on TikTok used in 25.4+ million posts
Related: #fashionoutfit – #fashionoutfits
Harry Styles fashion dress popular British singer
Just in: This year’s top 10 social media marketing trends
2. #ootd
#ootd is one of the most popular fashion hashtags on TikTok used in 34.3+ million posts.
OOTD means “outfit of the day”
#ootd popular fashion hashtag on TikTok sneakers with the new Nike Jordan logo. @mateoflow30.
Fashion marketers are using the best social media strategy plan template.
1. #fashion
#fashion is one of the most popular fashion hashtags on TikTok used in 75.6+ million posts
No surprise that #fashion is the most popular fashion hashtag on TikTok.
Add the #fashion hashtag with one of the most popular TikTok songs right now.
Timothee Chalamet actor Venice Film Festival 2022 Haider Ackermann fashion designer male red backless dress jumpsuit Ray Ban sunglasses scarf black loafers Zendaya chimp funny meme
Next: The top 20 most popular fashion hashtags on TikTok
The above are just the top 10 most popular fashion hashtags. You should also check out:
TikTok creators are checking out the most popular TikTok songs
USE FASHION HASHTAGS TO REACH SPECIFIC CUSTOMERS
Before you start using some of the above most popular fashion hashtags for TikTok you may want to also use some niche, unique fashion hashtags that will connect you to your exact audience.
For example, if you provide fashion for the New York socialite, you may also want to use “#fashionNYC” related hashtags.
Publishing popular fashion hashtags will surely bring you likes to your TikTok videos, but it may not be enough to reach your desired audience.
If you want to have – let’s say – 50 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on TikTok.
You may decide to reach – let’s say – rich wives 35-45 years old who are looking for some of the top luxury high fashion brands in San Francisco’s Haight Ashbury area. That’s quite niche and that could be enough business for your fashion brand. Then you will use far better hashtags as you know the exact people you want to reach.
Need TikTok fashion marketing strategy support? Book the best marketing strategy training now and learn how to triple your leads and sales for your fashion business from TikTok.
⭐️ Popular read: The world’s top 25 female fitness trainers on Instagram
You do a lot!
You help people look great with the top and latest fashion designs and trends. You deserve to have a real marketing strategy that showcases the top benefits of your service for your fashion customers!
Fashion creators are reading the top 10 most-followed fashion brands on Instagram – list.
FASHION HASHTAGS SPARK THE CONVERSATION ON TIKTOK
The number of TikTok users hashtagging fashion brands, designers and trends has been growing steadily in the last few years.
Rather than focusing on just selling unique fashion design styles and trends; fashion marketers should look to work with other fashion brands and/or artists. Whether this is increasing the number they partner with, collaborative fashion marketing campaigns can hugely increase the number of followers and boost sales.
As some fashion enthusiasts are already comfortable wearing different fashion labels, it is imperative, that fashion marketers come up with new innovative offerings to get people back to the cash registers in their stores or their shopping carts on their websites.
Marketers are also reading the top reasons why good people do bad things
Marketers are using the latest TikTok advertising interest targeting – A print-friendly list
✪ Expert tip: “Add popular fashion hashtags to your TikTok videos to increase your chances of being displayed on the TikTok Discover section” Mau
Most read: the most popular TikTok songs going viral
Conclusion
Whether you hashtag or not, TikTok will only show your fashion posts to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your fashion business.
The above are just the top 10 most popular fashion hashtags. You should also check out:
eDigital can help you conceptualise, plan, develop, run and optimise successful fashion marketing campaigns that generate leads and sales for your fashion brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Next: The top 20 most popular fashion hashtags on TikTok
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THE TOP 10 FASHION HASHTAGS ON TIKTOK IN 2025
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