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THE TOP 10 MOST POPULAR NATURE HASHTAGS FOR INSTAGRAM IN 2025

The top 10 most popular nature hashtags for Instagram in 2025. The most popular nature hashtags for Instagram posts, reels and videos. The top and most used nature hashtags to get followers and increase likes.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

THE TOP 10 MOST POPULAR NATURE HASHTAGS FOR INSTAGRAM IN 2025

Before you start using some of the top 10 most popular nature hashtags on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business

• Your Instagram posts may reach a max of 5% of your followers (if you are lucky). This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned followers on Instagram to your best CRM software.
• The average price paid for Instagram ads (CPC or CPA) in the last 12 months is through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST POPULAR NATURE HASHTAGS FOR INSTAGRAM IN 2025

We hope the below list of nature-related hashtags for Instagram helps you but we know the real work for building a natural future is more challenging than just using vanity hashtagging.

The research was completed by some of our best Instagram virtual assistants.

10. #naturalbeauty

The #naturalbeauty hashtag is one of the most popular nature hashtags on Instagram used in 26+ million posts.

Related:#naturebeauty

Nature creators using the popular #naturalbeauty hashtag are also using some of the top 25 yoga hashtags on Instagram

9. #natgeo

The #natgeo hashtag is one of the most popular nature hashtags on Instagram used in 27+ million posts.

Related: #ecofriendly 19m+ – #bicycle 14m+ – #ecofriendlyproduct  – #ecofriendlyliving – #ecolifestyle – #ecochallenge  -#ecocleaning – #environmentfriendly – #ecofriendlychallenge – #ecofriendlytips – #ecofriendlyhacks – #ecofriendlygifts – #ecosmallbusiness

Nat Geo content creators are also on TikTok and are using some of the top 10 nature hashtags on TikTok – ranking list

8. #naturaleza

The #naturaleza hashtag is one of the most popular nature hashtags on Instagram used in 38+ million posts.

#naturaleza is the Spanish word for #nature

Related: #conservation – #biology – #savethebees – #biologia – #marinebiology – #ecologia – #ecology – #savetheturtles – #biologymajor

Spanish speakers using the #naturaleza hashtag also checked out the best learning Spanish for beginners free PDF books.

7. #rain

The #rain hashtag is one of the most popular nature hashtags on Instagram used in 52+ million posts.

Related: #rainforest

Nature lovers are also using some of the top 10 nature hashtags on TikTok.

6. #wildlife

The #wildlife hashtag is one of the most popular nature hashtags on Instagram used in 60+ million posts.

Related: #wildlifephotography – #wildlifeconservation – #savewildlife  – #wildlifeart – #wildlifebiologist – #savingwildlife – #wildlifeanimals – #naturetravel – #savingthewildlife

Wildlife conservation creators are photographers are also using some of the top 25 photography hashtags on Instagram.

5. #forest

The #forest hashtag is one of the most popular nature hashtags on Instagram used in 60+ million posts.

Related: #amazon – #amazonia –  #deforestation  – #savetheamazon – #amazonforest  – #savetheforest –  #stopdeforestation – #theamazon – #forestsound

Marketers are using some of the best Earth Day marketing ideas 

4. #organic

The #organic hashtag is one of the most popular nature hashtags on Instagram used in 61+ million posts.

Related: #sustainablefashion – #recycle – #zerowaste – #earthday – #earthmonth – #earthweek

Many nature creators are photographers who are using some of the top 25 photography hashtags on Instagram

3. #natural

The #natural hashtag is one of the most popular nature hashtags on Instagram used in 101+ million posts.

Related: #savetheplanet – #savetheartic – #upcycling – #reuse – #upcycle – #upcycled

Nature and travel are popular themes for content creators who are also using some of the top 25 travel hashtags on Instagram

“We need to change the current consumerist and extractivist relationship we have developed with all other living beings and the soil. We have to pay back our debts to all of them. All the food, wood, fresh water and minerals have been given to us. When we give back, everything will stay healthy and flourish.”

Mau

Nature creators are also using some of the top 25 most popular healthy food hashtags on Instagram

2. #animals

The #animals hashtag is one of the most popular nature hashtags on Instagram used in 104+ million posts.

Related: #animal – #animalrescue – #savetheanimals

Tip: If you are interested in learning about animal behaviour, we suggest following professionals such as Frans de Waal, one of the most influential ethologists who is also a biologist and primatologist.

Some of the top 25 luxury fashion brands in the world are using nature themes to connect with nature conservation conscious consumers.

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1. #nature

No surprise, the #nature hashtag is the most popular nature hashtags on Instagram used in 837+ million posts.

Related: #environment – #climatechange – #globalwarming – #savetheworld – #savenature – #worldoceanday – #naturesounds – #natureaesthetic – #naturevibes – #preservenature – #naturevideos – #savingnature – #natureguardian

People who put effort into nature conservation and sustainability are also anti-war activists who are downloading this peace sign black symbol PNG.

Marketers are using some of the best Earth Day marketing ideas

How to promote nature-related content – Tips

• Pick your battle to protect nature. Whether is #savewater, #savenergy, #wildlifeconservation or #naturalfashion, your organisation can help the planet and save the world.
• Content marketers can find nature-related content themes and topics that resonate on Instagram.
• Social media managers can use some of the most popular #sustainability hashtags to run social media campaigns.
• Marketers who are trying to reach “nature aware” Gen Z on Instagram can use this list to prioritise nature-related topics that are relevant to their brand purpose and customers’ values.

Is nature a trending topic? 

Popular nature hashtags and conversations are happening on other social media platforms such as Instagram, YouTube, Twitter and Facebook.

Marketers checked out some of the best World Bicycle Day marketing ideas

Need a hand with your Instagram marketing strategy? Book a social media training session or hire one of our best Instagram virtual assistants today!

Nature lovers are using some of the top 25 sustainability hashtags on TikTok.

Conclusion

Nature hashtags are a crucial feature on Instagram that allows users to categorise their nature-related posts and make them more discoverable to a wider audience. Here are some of the key reasons why nature-related hashtags are important on Instagram:

1. Increased visibility: By using relevant nature-related hashtags, Instagram posts can be seen by users who are interested in that topic or niche. This can lead to increased engagement, new followers, and greater exposure for the account.
2. Targeted Marketing: Hashtags can be used to target specific audiences or communities. For example, a business selling tours to explore nature can use nature-related hashtags to reach a more targeted audience.
3. Trending topics: Nature-related hashtags can also be used to tap into trending topics or conversations on Instagram. By using popular hashtags related to a trending topic or event, such as #climatechange users can increase their visibility and potentially gain new followers.
4. Branding: hashtags can also be used to create a brand identity and increase brand recognition. For example, a business can use a unique branded hashtag for its products or services, making it easier for customers to find and engage with their content.
5. Analytics: Instagram provides analytics on hashtag usage, which can help users to track the performance of their posts and optimise their hashtag strategy for greater engagement and visibility.

In summary, nature-related hashtags play a crucial role as they can increase visibility, target specific audiences, tap into trending topics, create brand identity, and provide valuable analytics. By using relevant and strategic nature-related hashtags, marketers can reach a wider audience and grow an audience interested in nature-related topics.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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THE TOP 10 NATURE HASHTAGS ON INSTAGRAM IN 2025

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