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THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

The world’s top 10 most popular live streamers in 2025. The top 10 most watched live streamers in 2025. The most followed streamers on Twitch, Kick and YouTube.

By Mau, Global Head of Marketing Strategy at eDigital.

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

Before you start using some of the world’s top 10 most popular live streamers in 2025, let me tell you something you probably have been turning a blind eye to…

Social media platforms are not helping your business.

They are mugging you in broad daylight.

These money parasites are engineered to squeeze every last cent out of your marketing budget. They’re showing your carefully crafted posts to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on social media?

Nope.

You’re renting one from landlords who charge you extra just to talk to your own followers. In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and Mark Zuckerberg is laughing in a money-shaped bathtub.

The problem:
🚨 You don’t actually own your social media followers data
🚨 Your organic reach is being held hostage
🚨 Your social media ad spend is spiralling out of control
🚨 You can’t transfer your followers to your best CRM software no matter how many times you’ve dreamed there is an “export” button

The solution:
🔥 Stop relying on social media platforms that treat you like an ATM
🔥 Lower your customer acquisition costs without selling your kidney
🔥 Build a marketing strategy with assets YOU own
🔥 Master digital marketing so your sales skyrocket without depending on paid ads

I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.

Because let’s be honest, if you’re still throwing money at social media ads hoping for different results, that’s not marketing. That’s like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

The research was completed by some of our best Instagram virtual assistants

10. Kai Cenat

Kai Cenat is a popular live streamer on Twitch with 16+ million followers and 7+ million subscribers on YouTube.

Kai Carlo Cenat III is an American streamer who specialises in comedic live streams and videos.

Kai is one of the world’s most-followed streamers He is a member of the streamer collective Any Means Possible.

Kai Cenat brand partnerships include Nike, NBA’s All-Star Celebrity Game and collaborations with Nicki Minaj.

⚡️ Trending this week: how to write the best digital marketing plan

9. Charles Christopher White Jr

Charles Christopher White Jr is a popular streamer with 16.6+ million subscribers on YouTube (@penguinz0) and 5.6+ million followers on Twitch (@Moistcr1tikal)

Just in: The world’s top 10 female streamers – list

“Some of the world’s most popular live streamers will continue to partner with brands to help them build a community of raving fans this year”

Mau

Marketers are reading this year’s top 10 social media marketing trends

8. David Dobrik

David Dobrik is a popular American YouTube streamer with 17+ million subscribers. Occasionally he also streams on Twitch where just 800+ thousands followers watch his live streams.

Dobrik publishes pranks, inside jokes, cute animals and various comedy bit characters.

⚡️ Breaking news: the new TikTok logo PNG

7. Ibai Llanos

Ibai Llanos is a popular Spanish streamer with 17+ million followers on Twitch and 12.6+ million subscribers on YouTube.

The world’s top 25 most-followed TikTok celebrities – ranking list.

On Twitch, the Spanish streamer Ibai Llanos has the record of welcoming 3.8+ million viewers to the fourth edition of his influencer boxing event, La Velada del Año.

Are you into trends? Check out:

• The top 10 Graphic Design trends
• The top 10 Pinterest Marketing trends
• The top 10 Social Media Marketing trends
• The top 10 TikTok Marketing trends

Marketers checked out the world’s top 10 luxury fashion brands on TikTok

6. Cory DeVante Williams (CoryxKenshin)

Cory DeVante Williams (CoryxKenshin) is one of the world’s top 10 streamers, YouTuber and gaming content creator. While he is not a full-time Twitch streamer, he has streamed gameplay and fan interactions on YouTube and other platforms.

Cory is also a writer of a popular graphic manga novel called: Monsters We Make.

5. IShowSpeed

IShowSpeed is a popular live streamer with 23+ million subscribers on Youtube.

Darren Jason Watkins Jr., known online as IShowSpeed, is an American online streamer and YouTuber.

Darren is best known for his variety livestreams, in which he primarily plays video games, including FIFA, Fortnite, and Roblox.

Watkins registered his channel “IShowSpeed” in 2017, primarily posting gaming content.

IShowSpeed was accused of being racist towards a Chinese man wearing the Argentina t-shirt during the Football World Cup in Qatar in 2022.

Just in: the new Kick logo green PNG

iShowSpeed hit a massive viewership milestone amid his tour of Southeast Asia in 2024. Shortly after smashing his personal record by attracting 600k live YouTube viewers in Thailand, the creator (aka Darren Watkins Jr.) held a live stream in Indonesia—and brought in 1+ million viewers.

4. Auronplay

Auronplay is a popular live streamer with 29+ million subscribers on YouTube and 16.8+ million followers on Twitch.

Raúl Álvarez Genes, better known as AuronPlay or simply Auron, is a popular Spanish streamer, and comedian.

Streamers also checked some of the world’s top 10 female streamers – list

3. Jacksepticeye (Seán William McLoughlin)

Jacksepticeye is a popular live streamer with 30+ million subscribers on Youtube and 2.8+ million followers on Twitch.

Seán William McLoughlin, better known publicly as jacksepticeye, is an Irish YouTuber whose videos focus on gaming, comedy and vlogging. Raised in in Ireland, McLoughlin loves playing video games.

⭐️ Trending this week: How to write the best social media brief + template

2. Dream

Dream is one of the world’s most popular live streamers with  31+ million subscribers on YouTube and 6+ million followers on Twitch.

Popular this month: the top 25 trending TikTok hashtags right now

1. Dude Perfect

Dude Perfect has a streaming service called “Dude Perfect” that launched in October 2023 in collaboration with A Parent Media Co. Dude Perfect has 64+ million subscribers on Youtube and 200k+ followers on Twitch with its @DudePerfectGaming account.

Dude Perfect has collaborated with brands including bev brand BODYARMOR.

Next: the world’s top 10 YouTubers

OTHER TOP 10 POPULAR STREAMERS

• Harry Lewis, known online as “W2S” (short for Wroetoshaw) is a British streamer known for his FIFA gameplay videos and as a member of the British group Sidemen with 16.3+ million subscribers on YouTube and 1.1+ million followers on Twitch.
• Thomas Michael Simons, better known as TommyInnit, is one of the world’s top 10 most popular live streamers with 15.1+ million subscribers on Youtube and 7.3+ million followers on Twitch. Thomas is an English YouTuber, Twitch streamer, author and one of the top British comedians. He produces Minecraft-related videos and live streams, including collaborations with fellow YouTubers and streamers in the Dream SMP. TommyInnit has also entered the exclusive list of the top 250 most-followed Brits on Instagram
• Andre Rebelo (aka Typical Gamer), is a Canadian Fortnite YouTuber. Typical Gamer is also known for his live streams of other video games with 15+ million subscribers on YouTube and 700k followers on Twitch.
• xQc is one of the world’s top 10 most popular live streamers with 12+ million followers on Twitch and 600+ thousand followers on Kick
• Shroud (Michael Grzesiek) is a Canadian streamer, former professional Valorant player and former professional Counter-Strike: Global Offensive player with 11+ million followers on Twitch and 6+ million followers on YouTube.
• ElSpreen, whose real name is Iván Raúl Buhajeruk Fernández, is a popular Argentine streamer known for his Minecraft content and other gaming streams, with 9+ million followers and 7.9+ million subscribers on YouTube.
• Simon Edward Minter, better known as Miniminter, is an English streamer on YouTube with 10+ million subscribers and 2.1+ million followers on Twitch. He is a member and co-founder of the British influencer group the Sidemen, as well as a co-owner of XIX Vodka, Sidemen Clothing, restaurant chain Sides, and cereal brand Best Breakfasts.
• Cody Conrod (Clix). Clix is an American streamer with 8.1+ million followers on Twitch and 3.4+ million subscribers on YouTube.
• Vikram Singh Barn, better known as Vikkstar123 or simply Vikkstar, is an English streamer. He is a member of the YouTube group the Sidemen with 7.6+ million subscribers on YouTube and 700+ thousand followers on Twitch.
• Adin Ross is an American online streamer. He livestreams about the NBA 2K and Grand Theft Auto V video games with 7+ million followers on Twitch and Instagram. 4+ million subscribers follow Adin on YouTube.

THE TOP 10 STREAMERS TRENDING THIS WEEK

• Alexis (Quackity) is a Mexican streamer who is primarily known for creating Minecraft content with 6+ million followers on Twitch and 6+ million followers on YouTube.
• Ludwig Ahgren. Ludwig is a popular streamer with 6.3+ million subscribers on YouTube and 3+ million followers on Twitch. Ludwig Anders Ahgren, known as Ludwig, is an American live streamer, YouTuber, podcaster, comedian, esports commentator and e-game competitor.
• Tobit John “Tobi” Brown, better known as TBJZL, is an English streamer. He is a member and co-founder of the British YouTube group the Sidemen with 5+ million subscribers on YouTube and 800+ thousand followers on Twitch.
• Ethan Leigh Payne, better known as Behzinga, is an English streamer. He produces videos on gaming, football, comedy, and fitness and is a co-founder and member of the British YouTube group Sidemen with 4.9+ million subscribers on YouTube and 500+ thousand followers on Twitch.
• Joshua Bradley, better known as Zerkaa and his stage name Josh Zerker, is an English streamer and a member of the British YouTube group known as the Sidemen with 4.7+ million subscribers on YouTube and 1.5+ million followers on Twitch.
• Nicholas Armstrong (@Sapnap) is a popular live streamer with 4.5+ million subscribers on YouTube, 3.2+ million followers on Twitch and 30k followers on Kick.
• Amouranth. Kaitlyn Siragusa, known professionally as Amouranth, is an American online streamer and adult webcam model. Siragusa is also known for her ASMR-themed livestreams and adult entertainment on Twitch. She is followed by 6.2+ million users on Twitch.
• Caseoh_ is a popular live streamer on Twitch with 6.2+ million followers.
• DrDisrespect is a popular live streamer with 4.5+ million subscribers on Youtube, 70+ thousand followers on Twitch.
• Gaules is a popular live streamer with 4.2+ million followers on Twitch

THE TOP 10 STREAMERS WHO WANT FAME AND MONEY

• Valkyrae (Rachell “Rae” Hofstetter) is a popular live streamer with 4+ million subscribers on Youtube, 3+ million followers on Instagram and 2+ million followers on TikTok.
• Asmongold. 3.3+ million subscribers on Youtube, 3.6+ million followers on Twitch. Also known as ZackRawrr, is an American YouTuber and Twitch streamer. His content focuses on World of Warcraft, but he has covered other video games and topics related to gaming culture.
• Jynxzi. Nicholas Stewart (Also called Jynxzi) is a popular live streamer with 3+ million followers on Twitch
• IlloJuan. IlloJuan is a popular live streamer with 3+ million followers on Twitch
• Stableronaldo (a sleep streamer) is a popular live streamer on Twitch with 3+ million followers.
• Fanum 3+ million followers on Twitch.
• Hasan Piker (HasanAbi) is a popular live streaker with 2+ million followers on Twitch and 1.4+ million subscribers on YouTube and 1+ million followers on TikTok.
• Duke Dennis is a popular gamer and streamer on Twitch with 2.8+ million followers.
• Kevin Teller (Papaplatte) is a popular live streamer on Twitch with 2.7+ million followers.
• Agent00 is a popular gamer and streamer on Twitch with 2.4+ million followers.

Interesting read: the best live-shopping apps and live-selling software

THE TOP 10 POPULAR STREAMERS YOU MAY WANT TO CONSIDER

• Elias Nerlich (@eliasn97) is a popular live streamer on Twitch with 2.1+ million followers.
• Ironmouse. (Puerto Rican streamer) is a popular live streamer on Twitch with 2+ million followers.
• PaulinhoLOKObr is a popular live streamer on Twitch with 2+ million followers.
• Your rage gaming is a popular live streamer on Twitch with 1.5+ million followers.
• Plaqueboymax is a popular live streamer on Twitch with 1.5+ million followers.
• fps_shaka is a popular live streamer on Twitch with 1.5+ million followers.
• Kylie Cox, known online as Sketch or TheSketchReal, is an American streamer with 1.5+ million followers on Twitch and 600+ thousand subscribers on YouTube.
• Chen-Ruei Hsu (aka Ray) 1.4+ million followers on Twitch.
• ImDavisss. 1.2+ million followers on YouTube.
• Caedrel is a popular live streamer on Twitch with 1.1+ million followers.

☠️ Streamers are reading the top 25 trending TikTok hashtags right now

The best metrics when partnering with a streamer

• Hours watched.  Hours watched are defined as the total number of hours an audience spends watching live content. Traditional television campaigns often measure in “reach” or the total number of viewers that saw the program, but this metric doesn’t take into account how long they were watching. Hours Watched is a better metric to show just
  how much content was seen.
• Unique registered viewers. The total number of unique viewers that watched the live content and were logged into the platform. Logged-in viewers are often more engaged and repeat viewers of creators, and can be a better metric to base a campaign on.
• Brand Mentions. Measuring the number of mentions your brand has across live-streaming chat can be informative to keep track of performance. These mentions can help you find who is already talking about your brand, about your competitors, and help you find where to activate with creators.
• Chat engagement. Chat Engagement measures the number of users watching the live content that typed at least one message in the live-stream chat. Measuring chat engagement can help show how active and interested a streamer’s audience is in the content on screen. The more engaged an audience, the more likely they’ll pay attention to a campaign.

Streamers also read the world’s top 10 female streamers – list

This year’s top fastest growing streamers 

• Lazy (a sleep streamer) is a popular live streamer on Twitch with 900k+ followers.
• Nix is a popular live streamer with 700+ thousand followers on Twitch
• Joseph Wohala (JoeWo) 700+ thousand followers on Twitch
• ChrisNxtDoor. 600+ thousand followers on Twitch
• Grace Van Dien (bluefille) The American actor has 320+ thousand followers on Twitch
• Emilycc. 300+ thousand followers on Twitch

Professional streamers are using the best social media marketing plan template

Conclusion

The positive impact of partnering with popular live streamers depends on alignment with your target audience and brand personality. When executed effectively, collaborations with live streamers can significantly enhance your brand’s visibility, engagement and conversion rates.

Final note: Are your marketing costs through the roof?

If your customer acquisition costs are climbing faster than a startup founder’s ego (after a successful IPO), and you’re hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.

If that sounds like your situation, you should contact us.

Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
We’ll shake up your team’s thinking, drop fresh ideas and turn your marketing from “meh” to money-making.

Ready to stop burning cash and start making it? Hit us up! We offer:

🔥 Digital Marketing Strategy. Because hope is not a plan.
🔥 Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
🔥 Social Media Marketing Training. So you stop posting into the void.
🔥 SEO Strategy & Execution. Because if Google doesn’t know you exist, do you even?
🔥 Influencer & Celebrity Marketing.Get people with clout to talk about you.
🔥 Branding & Logo Design. So you don’t look like a dodgy side hustle.
🔥 Consumer Giveaways & Competitions. Because people will do anything for free stuff.
🔥 Email Marketing & Drip Sequences. Slide into inboxes the right way.
🔥 Conversion Rate Optimisation. Turn window shoppers into actual buyers.

Ready to start marketing like a boss? let’s talk. 🚀

THE WORLD’S TOP 10 LIVE STREAMERS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney (and not just by Mau’s mom), Mau delivers killer digital marketing strategy workshops and best social media training so good, even your grandpa will get it.

5k+ smart marketers who love stealing good ideas receive Mau’s weekly email, while others tired of guessing use Mau’s Digital Marketing Plan and Social Media Plan templates.

Mau is currently gallivanting around the 🌎 ✈️ probably posting questionable travel choices on TikTok and YouTube