THE INSTAGRAM & FACEBOOK ADS INTERESTS TARGETING OPTIONS LIST IN 2025

Improve your Instagram & Facebook Advertising results by using this exclusive & printer-friendly Facebook ads Interest Targeting Options List and cherry pick the best interest targeting options for your ads on Facebook.

A popular list used by professional marketers, agency teams and business owners.

This premium Facebook ads interest targeting options list is ready on Google Sheets or you can also use it as an Excel file or PDF.

Get this premium FB Interest Targeting Options list and ensure your Facebook ads reach only the right people by including specific interests.

What are Facebook ad targeting options?

The latest Facebook ad targeting options are available in the “Audience” section of Instagram or Facebook ad set creation that allows you to refine the group of people Meta shows your ads. You can do this with information such as demographics, interests and behaviours.

THE INSTAGRAM AND FACEBOOK ADS INTERESTS TARGETING OPTIONS LIST IN 2025

As you may know, the FB Ads Interests Targeting Options is one step you can complete when creating your Facebook or Instagram ads on the Facebook Ads Manager Platform.

Every year Meta has been updating this list and the latest version includes 750+ Interests targeting options in the process of ad creation for Facebook and Instagram ads.

You will find the new options listed and the ones that have been deleted from last year.

Facebook Advertising Interest Targeting Options list screenshot

This premium print-friendly list will help you define your audience by including or excluding demographics, interests and behaviours.

Facebook Advertising interest targeting options are based on:

• Ads users click
• Pages users engage with
• Activities users engage in across Meta technologies related to things like their device usage and travel preferences
• Demographics like age, gender and location
• The mobile device users use and the speed of their network connection

A SOLUTION TO A “CLUNKY” DROPDOWN LIST

The current FB ads interests targeting options are presented as a “clunky“, not user-friendly dropdown that does not easily reveal the full list, let alone print it and discuss it with your team or boss and easily cherry-pick only the best Interest targeting options for your ads.

THE BENEFITS OF HAVING THIS “FACEBOOK AD TARGETING OPTIONS” LIST PRINTED

✅  Easily compare & find the right interests targeting options for your next ad.

✅   Mark & save options that generated results: Return on Ad Spend (ROAS), revenue, engagement, clicks, reach, etc.

✅  Add notes to your selected interests targeting options for future references, such as campaign name, date, duration, creative types used, testing type: a/b, multivariable, target segment, etc.

✅  Mark and have ready some interests targeting options you want to test in future ads.

✅   Feel more confident when presenting results to your boss as you have checked all FB ads interests targeting options available and picked only the most relevant ones.

THE SOLUTION YOU HAVE BEEN WAITING FOR

Get this print-friendly list of the latest Facebook Advertising interests targeting options on Google Sheets.

You get:

✔︎ The complete full list of all the 750+ Meta’s Ad interests targeting options for Instagram and Facebook ad creation.
✔︎ A “Printer-friendly” version to share with your boss, marketing team or agency teams.
✔︎ The most up-to-date list. All changes, updates, deletions and additions are on our list.
✔︎ The same order. All options are listed in the same order as in the Facebook Ads Manager
✔︎ Real-time collaboration. A Google sheet file you can work in real-time with your marketing and agency teams.
✔︎  Access to the former list in a separate sheet in case you want to compare the new changes, additions and/or deletions to the list.

ABOUT THIS PRINT-FRIENDLY LIST

• The list Facebook presents (on the “browse” mode on the Audience selection step – within FB Ads Manager) is a pre-defined list that summarises the most popular options (750+) used on Facebook Ads Manager so people can “browse” the list instead of “searching” for specific options.
• This list does NOT include all options when using the “search” mode on the Facebook Ads Manager – Audience selection step.
• The Facebook Advertising interests targeting options List (as presented in the “browse” mode) we offer is exactly as it is presented on Facebook Ads Manager – Audience selection sep. The only difference is that our list is formatted in a way that marketers can easily print it and see the options far easier than the digital list presented on Facebook ads manager (browse mode) where you have to click multiple times to see options while having to close pop-up windows; which has been proven to be cumbersome user experience, especially when you have to cherry-pick and/or compare some options on that list.

HOW TO GET THIS EXCLUSIVE LIST

• Complete payment on Paypal.
• Once payment is completed, PayPal will show a “Return to merchant” link. Click on that link to be taken to a page where you will find the link to this premium list.

You can always contact us if there are any issues. We respond fast ⚡️

⭐️⭐️⭐️⭐️⭐️ Fantastic list

We were not sure what audience options to use for our first Instagram and Facebook ads. This list helped us choose the best interests targeting options that align with our most valuable customer segments. Great list. Thank you.

Kelly W. ✅ Verified user

Example of page 1 printed friendly version below

Facebook advertising interests targeting options full list

SOME OF THE LATEST CHANGES TO FACEBOOK ADS INTERESTS  TARGETING OPTIONS

Below is an example of a few of the latest updates Meta has made to the FB ads interests targeting option you find on Ads Manager:

• Household income options previously under the “Financial” subsection are now under the “Income” subsection of the main “Financial” section.
• “Chat Shows” is now called “Talk shows” AND “Television programs” is now called “TV”  both in the “Entertainment” subsection.
• “Holidays” was renamed “Vacations” on the Hobbies and Activities>Travel section.
• “Minivans”, “RVs”, “SUVs” and “Trucks” were added to the Hobbies and Activities>Vehicles section.
• “4x4s”, “Motorhomes” “People carriers” and “Lorries” were deleted from the Hobbies and Activities>Vehicles section.
• “Football” is now called “Association Football (Soccer)” under the Hobbies and Activities>Sports> section.
• “Car racing” was deleted from the Hobbies and Activities>Sports> section.
• “Nokia” was deleted from the “Behaviours>Mobile Device user” section.

Facebook advertising interests targeting options print-friendly version full list

⭐️⭐️⭐️⭐️⭐️ This list saves us time

Finally, someone took the time to create this print-friendly list. The list has helped us review all the Instagram ad interests targeting options with our clients

Chris T. ✅ Verified user

Next > Access this premium list now.

Popular read this week > What are Facebook’s Ads interests targeting options and how to use them?

FB ADS INTERESTS TARGETING OPTIONS – BEST PRACTICES

Refine your audience

After choosing a campaign objective, go to your ad set and select your Audience preferences first by location, age, gender and language, then by interest targeting.

With Interest Targeting, you can refine your audience in the following ways:

• Include certain demographics, interests or behaviours in your audience: Use the default text box to enter at least one word or term to find suggestions, or select “Browse” to search options.

Tip: The interests you select aren’t mutually inclusive. This means that if you add three interests (for example, movies, books and TV), Meta will look for people who match the location, age, gender and language you selected, who also match with either “movies” or “books” or “TV”.

If you want to narrow your intended audience more, select “Narrow Audience” after you add your initial choices. This will help Meta focus your audience makeup on people who must match at least one of your previously identified qualities and the additional details you add.

For example, if you originally chose to include people who match with “movies” or “books” or “TV” and then you add “yoga”, Meta will now search for people who must match “yoga” AND either “movies” or “books” or “TV”.

• Exclude certain demographics, interests or behaviours from your audience: Leave the default text box empty and select “Exclude people.” In the new text box, enter your preferences or browse suggestions.
• Include and exclude a mix of demographics, interests or behaviours: Use the default text box to enter at least one word or term to include in your audience, then select “Exclude people” and add the details you don’t want to include in your audience.

A good practice when putting together the best social media brief (when getting support from an agency to manage and optimise your ads) is to ask the agency to check this interests targeting option list and provide a list of interests targeting options that are relevant for reaching your most profitable customer segments.

Conclusion

The only way to get some traction on Facebook is by running ads. Marketers know Facebok’s organic posts are reaching a minimal amount of followers. If you are lucky your organic posts on Facebook may be reaching 5% of your followers.

I know what you are thinking: “Facebook organic posting is a waste of time”.

So the only opportunity is Facebook Ads to see if you get a good ROI.

In other words, you want to test whether Facebook Ads can bring sales that pay for the advertising investment and generate profit for your organisation.

But, to do that, you gotta be clinical in the way you run Facebook ads.

You will need to cherry-pick the most optimal interests targeting options to ensure you are not wasting your hard-earned budget for Facebook ads.

That’s where this exclusive and print-friendly list is handy as it helps to easily review all the Facebook ads interest targeting options with your team.

Get this exclusive list today!

Need training on how best to target your Facebook Ads? Contact us today!

INSTAGRAM & FACEBOOK ADS INTERESTS TARGETING OPTIONS LIST IN 2025

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