THE BEST ENTERTAINMENT VALUE CURVE GRAPH
The best entertainment value curve graph. Download this graph template today! How to position your app against top social media apps.
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THE BEST ENTERTAINMENT VALUE CURVE GRAPH
For mobile apps that entertain users, the entertainment value is the result of production value and social value.
This formula helps app marketers and app developers get closer to product/market fit.
There have been successful products at various points along the social value/entertainment value curve, and many failures that have fallen short.
The best entertainment value curve graph
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The best way to measure social value is to look at the share of people creating content. More people creating content means a higher likelihood of connection between the creator and the viewer.
You can measure social value by looking at the creation participation rate.
The creation participation rate is defined as the percentage of users who create content (typically on a daily or weekly basis).
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The average production value of content on an entertainment app can be result of its content distribution curve. High production value platforms – such as Netflix – have shorter tails, and low production value platforms have longer tails.
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We can see that Social Value and Production Value are related.
As creation participation rate increases, there is a larger inventory of content to rank and more social signals to use in the ranking.
As a result, the content distribution curve lengthens.
Great entertainment products understand and optimise for this relationship.
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CONCLUSION
App marketers have been using this Entertainment Value Curve graph to guide their app strategy. New marketers who are not familiar with the entertainment value curve graph will find this graph useful.
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THE BEST ENTERTAINMENT VALUE CURVE GRAPH
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