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AUSTRALIA’S TOP 10 BOXING DAY SALES FOR DECEMBER 2025

Australia’s top 10 Boxing Day sales in 2025. The best 10 Boxing Day deals in Australia in 2025. Australia’s biggest Boxing Day offers, promotions and discounts.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

Marketers checking out Boxing Day sales ideas and examples also checked out the best January Sales marketing campaign ideas.

AUSTRALIA’S TOP 10 BOXING DAY SALES FOR DECEMBER 2025

Do not miss the biggest Boxing Day deals in Australia, deep discounts and top offers and promotions from Australia’s top 10 retailers in 2025.

THE BEST 10 BOXING DAY SALES IN AUSTRALIA FOR DECEMBER 2025

Before Aussies commit to “saving more” as one of their new year’s resolution ideas, Australians are expected to have their last dose of retail therapy spending this Boxing Day even if they have not adjusted to the last months of mortgage rate hikes and raising inflation.

Retail marketers surely are keen for one extra chance to hit their December sales targets.

The Australian retail sector is expecting Aussies to spend a record AUD$23.5 billion during this year’s Boxing Day sales and the first weeks of the new year, mainly on home appliances, electronics, hospitality and clothing.

10. The Good Guys Boxing Day Sales

The Good Guys retail stores in Australia will celebrate boxing day with their famous knockout clearance.

The Australian Retail Association (ARA) and Roy Morgan predict Victorians will hand over $6.1 billion between Boxing Day and January 15, an 8% increase on last year.

Marketers are also using some of the top 25 New Year’s hashtags on Instagram.

9. Ikea Boxing Day Sales

Check your local Ikea and grab the Ikea catalogue to find “end of the year” deals including some great prices during Boxing Day.

Get extra reach for your content this Christmas by using some of the best 10 Christmas hashtags for Instagram

In New South Wales shoppers are expected to spend $7.4 billion, a 9.5 per cent jump.

Australia’s department stores, which have long been a staple of the Boxing Day shopping season, are expected to benefit over the next few weeks as sales increase 8.9 per cent to $1.1 billion over the post-Christmas period, according to the forecasts.

Finder data predicts the average shopper will spend $375 on the “Boxing Day” sales events, with clothing, shoes and electronics key categories of focus.

Marketers are also getting prepared for Australia Day and are checking out some of the best Australia flag map images.

8. Amazon Boxing Day Sales

Amazon Australia will be throwing some amazing deals during Boxing Day. You may want to subscribe to their e-newsletter and be the first to know what’s up for grabs.

There’s a chance there could be better sales deals on offer over the Boxing Day period than earlier in the year. Retail marketers will be looking to clear any excess stock before a spending slowdown hits later in 2025.

Do you sell on TikTok? You should use some of the top 25 New Year’s hashtags on TikTok.

7. eBay Boxing Day Sales

eBay Australia usually have a dedicated landing page for Boxing Day deals. Check early on the 26th of December what products they are offering with deep discounts.

Retail marketers had been upbeat about trading in the lead-up to Christmas, but are acknowledging that Australians are ready for the best “Boxing Day” deals.

“We are seeing that people are value-focused – there is no doubt there is the cost of living pressures out there”

Ruslan Kogan, Kogan.com.au

Morgan Stanley confirmed that despite enthusiasm for post-Christmas sales, there will come a time next year when the cost of living pressures and falling property prices will eventually put the brakes on spending.

Marketers checking out Boxing Day sales ideas and examples also checked out the best January Sales marketing campaign examples and ideas.

6. Officeworks Boxing Day Sales

Officeworks (owned by Wesfarmers – the same owner of Bunnings, Coles supermarkets, Kmart & Target) will be offering their popular Officeworks clearance with massive deals and discounts including electronics, office equipment, office furniture, phones, computers, laptops and more.

Hospitality venues are predicted to drive the greatest growth over the “boxing day” sales period, with the expenditure forecast to increase 30 per cent on last year, when many Australians were battling the COVID-19 Omicron wave.

Marketers are also using some of the top 25 New Year’s hashtags on Instagram.

5. Harvey Norman Boxing Day Sales

The popular Australian retailer, Harvey Norman; will be launching their Boxing Day sale soon. Subscribe to its e-Newsletter or check out its website on the 26th of December to find the best Boxing Day deals in Australia.

Clothing is also predicted to see double-digit growth, with an expected lift of 11.4 per cent on last year, followed by department stores with 8.9 per cent growth forecast year on year, mainly driven by deep discounts due to unseasonal weather.

Marketers are using the top 25 New Year’s hashtags for Instagram

 4. Jb Hi-Fi Boxing Day Sales

JB Hi-Fi offers one of the worst Customer Service in Australia and prices used to be good.

These days, you may find the same TV, iPhone or laptop cheaper on eBay or even at Officeworks.

The National Retail Association has forecast shoppers will spend about $3 billion nationwide on Boxing Day alone.

” Despite the growing popularity of Black Friday and Cyber Monday sales, Boxing Day remained the signature sales event for Australian consumers. According to our consumer sentiment report, 49 per cent of shoppers either intend to spend or may spend at the event, compared to 45 per cent for the Black Friday event”

Lindsay Carroll, Interim CEO, National Retail Association

Trending this week: the best January sale marketing campaign ideas and examples

3. David Jones Boxing Day Sales

You may want to visit your local David Jones department store before the rush of Boxing Day and grab a post-Xmas deal ready for you without the hassle of Boxing Day crowds.

Boxing Day is the last sales event on the Australian retail calendar and Aussie shopping addicts will be out seeking bargains, discounts and loyalty rewards in one last hurrah before inflation causes them to tighten their budgets.

Need content inspiration for December?

Check out some of the best “End of the Year” content ideas

2. Apple Boxing Day Sales

Apple does not officially run “Boxing Day” sales. The best will be to visit Officeworks, which tends to have cheaper Apple products than JB Hi-Fi in Australia during the “Boxing Day” shopping frenzy.

Separate data from Commonwealth Bank shows 42% of Australians plan to shop during the Boxing Day sales this year, up from 39% who said they shopped last year. The bank expects Australians to spend about AUD$3.6 billion on the 26th of December alone.

But CBA research, based on a survey of more than 1,000 Australian consumers, suggests Aussies are planning to spend less than they did last year, with the average planned to spend this year at AUD$483 down from AUD$501 in 2021.

The CBA survey found the cost of living pressures would impact people’s spending decisions, with 78% planning to purchase essentials when they were on sale and many having to dip into their savings to do it.

Clothes and shoes (47%), technology and electronics (38%) and appliances (36%) are tipped to be the most sought-after items during the Boxing Day sales, with Australians expected to fork out AUD$3.6 billion.

After Boxing Day, your marketing should focus on January Sales.

You can check out some of the best January sales & marketing campaign ideas

1. Aliexpress Boxing Day Sales

AliExpress offers cheap prices all across the year and they will launch a dedicated landing page with thousands of discounted products for Australian customers during Boxing Day.

But remember, what you buy cheap, may not last long and if you buy on AliExpress you are helping the Chinese dictatorship get richer.

You may want to buy local and support local jobs even if Australia has some of the worst customer service in the world.

When it comes to shopping online vs in-store, about 7 in 10 (68%) intend to shop online or via their mobile.

Separate data from Salesforce suggests retailers can expect to see a 15% increase in digital traffic on Boxing Day compared to Black Friday.

23% per cent of total sales from the extended holiday shopping season (November 1 to January 15) are forecast to take place online post-Christmas.

You will also like The best 10 “New Year” captions for Instagram

OTHER BOXING DAY SALES IN AUSTRALIA

• Adore Beauty Boxing Day sale, offers, promotions and deals.

Marketers are also getting prepared for Australia Day and are checking out some of the best Australia flag map images.

• Aje: 30% off + further reductions. Aje athletica: Up to 40% Off + further reductions

Marketers are also getting prepared for Australia Day and are checking out some of the best Australia flag map images.

• Amart Boxing Day deals

Do you sell on TikTok? You should use some of the top 25 New Year’s hashtags on TikTok.

• Autobarn Boxing Day sale

Marketers checking out Boxing Day sales ideas and examples also checked out the best January sales marketing campaign examples and ideas.

• Bec + Bridge: 50% off select styles

BigW Boxing Day deals include popular brands: Tontine, Breville, Tefal, Philips, Pyrex, Wiltshire, Sistema, Dyson, Décor, Loréal, Covergirl, Dynamo, Brita, Sunbeam, Spascriptions, Energizer and Purina.

Need content inspiration for December? Check out some of the best “End of the Year” content ideas

Billini boxing day sale: 50% off on women’s shoes, sandals, boots and heels.

Marketers are also using some of the top 25 New Year’s hashtags on Instagram.

Billy Hyde Music Boxing Day sale

Marketers checking out Boxing Day sales ideas and examples also checked out the best January sales marketing campaign ideas.

Bing Lee Boxing Day sale

Marketers are also using some of the top 25 New Year’s hashtags on Instagram

Bunnings Boxing Day sale

Calvin Klein End of Season Sale: 40-50% off

Marketers are using the best Digital Marketing plan template

You can use of the top 25 Australians on Instagram to help you promote your Boxing Day Sale!

City Beach Boxing Day Sale Australia

Do you sell on TikTok? You should use some of the top 25 New Year’s hashtags on TikTok.

Chemist Warehouse Boxing Day Sale includes popular brands Swisse, Nature’s own, Blackmores, Nature’s Way, Cenovis, Life Space, Inner Health, Nutralife, Ethical Nutrients, Naturopathica, Caruso’s, L’oréal Paris, Maybelline New York, nudebynature, Rimmel London, Revlon and Sally Hansen self-made beauty.

Depop Boxing Day sale

Australians are using the best Australia flag maps

Dyson Boxing Day sale

Etsy Boxing Day deals

Social Media managers are using the best social media marketing plan template

Fantastic Furniture Boxing Day deals

GHD Hair: Up to 20% off our best-selling straighteners, hair dryers, curlers and hot brushes

iPhone Boxing Day Sale

JayJays Boxing Day Sale Australia

Marketers are also getting prepared for Australia Day and are checking out some of the best Australia flag map images.

Jetstar Airlines Boxing Day sale Australia

Kmart Boxing Day sale

Marketers are reading Australia’s most popular loyalty programs by members

Kogan Boxing Day deals

You can use of the top 25 Australians on TikTok to help you promote your Boxing Day Sale!

Kookai Boxing Day sale: Up to 50% off

Some of the top 25 Australian women on YouTube can help you promote your Boxing Day Sale.

LG Boxing Day sale includes fridges, washing machines, freezers, TVs, monitors, microwaves, speakers and more

Mecca Boxing Day sale deals and offers on makeup and lipstick

Mitre 10 Boxing Day sale

Australians are also checking out the top 25 most-followed Australians on Instagram.

Myer Boxing Day sale

My Deal Boxing Day sale

Optus Boxing Day sale

Creators are reading the top 25 Australians on Instagram

Petbarn Boxing Day sale

PlayStation Boxing Day sale

JB Hi-Fi has the best PlayStation Boxing Day sales in Australia.

Poshmark Boxing Day deals

Marketers are reading the top 25 Australians on TikTok with the most followers

Priceline Boxing Day sale

Need support promoting your Boxing Day Strategy? Contact us.

Rebel Sports Boxing Day sale in Australia includes the best deals and offers on popular athletic foot and clothing brands such as Nike, Adidas, Puma and UnderArmour.

Marketers crafting their Boxing Day Sales also checked some of this year’s top 10 graphic design trends.

Repco Boxing Day sale Australia

Not all Boxing Day Sales are successful. You are competing for your customers attention.

Why would your potential customers pay attention to your Boxing Day Sale?

We can help you craft a successful Boxing Day sale campaign that drive real revenue for your business.

Contact us now!

Samsung Boxing Day sale includes phones, watches and tvs.

You can use of the top 25 Australians on TikTok to help you promote your Boxing Day Sale!

Sephora Boxing Day sale, deals and offers

The below Sephora banner has been crowned as “Australia’s ugliest sale banner” in 2022. Congratulations to the people involved. Surely they were not designers. We hope.

Target Boxing Day deals

Telstra Boxing Day Sale

The Athlete’s Foot Boxing Day Sale

Australians are using the best Felix mobile promo codes and offers.

The Iconic Boxing Day deals

Tommy Hilfiger Boxing Day Sale: 40% off full price

Virgin Australia Boxing Day sale

Do you sell on TikTok? You should use some of the top 25 New Year’s hashtags on TikTok.

Vodafone Boxing Day Sale

YSL – Saint Laurent Beauty Boxing Day Sale: 20% off sitewide and 30% off gift sets: makeup, fragrances, perfumes and skincare.

Join 5k+ subscribers receiving the best marketing tips.

Today’s top trending Boxing Day deals in Australia right now

• Alpha-H: Up to 60% off
• Charles & Keith: Enjoy up to 50% off selected items and 15% off all full-priced items
• Christopher Esber: Up to 50% off select styles
• CurrentBody: Up to 55% off best-sellers
• Giorgio Armani: 20% Off Sitewide
• Kmart Boxing Day Sale
• Kate Spade: 50% off
• Ksubi: 40% off
• Nine West: Take an extra 40% Off
• Net-A-Porter: Up to 70% off
• Stylerunner: At least 25% off all Nike, P.E Nation & Exie
• Zimmermann: Shop end-of-season sale of select women’s fashion styles

Related: the best January sale marketing campaign ideas and examples

Conclusion

Crafting a solid marketing strategy for Boxing Day is one of the most important tasks for retail marketers.

You can start planning your Boxing Day Sale early, develop your Boxing Day promotional plan and have all marketing activations ready a few weeks before Christmas.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

AUSTRALIA’S TOP 10 BOXING DAY SALES FOR DECEMBER 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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