AUSTRALIA’S TOP 10 BOXING DAY SALES IN 2024

Find below Australia’s top 10 Boxing Day sales in 2024. The best 10 Boxing Day sales in Australia in 2024.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

AUSTRALIA’S TOP 10 BOXING DAY SALES IN 2024

Do not miss the biggest Boxing Day deals in Australia, deep discounts and top offers and promotions from Australia’s top 10 retailers in 2024.

THE BEST 10 BOXING DAY SALES IN AUSTRALIA IN 2024

Before Aussies commit to “saving more” as one of their new year’s resolution ideas, Australians are expected to have their last dose of retail therapy spending this Boxing Day even if they have not adjusted to the last months of mortgage rate hikes and raising inflation.

Retail marketers surely are keen for one extra chance to hit their December sales targets.

The Australian retail sector is expecting Aussies to spend a record AUD$23.5 billion during this year’s Boxing Day sales and the first weeks of the new year, mainly on home appliances, electronics, hospitality and clothing.

10. THE GOOD GUYS BOXING DAY SALES

The Good Guys retail stores in Australia will celebrate boxing day with their famous knockout clearance.

The Australian Retail Association (ARA) and Roy Morgan predict Victorians will hand over $6.1 billion between Boxing Day and January 15, an 8% increase on last year.

9. IKEA BOXING DAY SALES

Check your local Ikea and grab the Ikea catalogue to find “end of the year” deals including some great prices during Boxing Day.

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In New South Wales shoppers are expected to spend $7.4 billion, a 9.5 per cent jump.

Australia’s department stores, which have long been a staple of the Boxing Day shopping season, are expected to benefit over the next few weeks as sales increase 8.9 per cent to $1.1 billion over the post-Christmas period, according to the forecasts.

Finder data predicts the average shopper will spend $375 on the “Boxing Day” sales events, with clothing, shoes and electronics key categories of focus.

8. AMAZON DAY SALES

Amazon Australia will be throwing some amazing deals during Boxing Day. You may want to subscribe to their e-newsletter and be the first to know what’s up for grabs.

There’s a chance there could be better sales deals on offer over the Boxing Day period than earlier in the year. Retail marketers will be looking to clear any excess stock before a spending slowdown hits later in 2024.

7. EBAY BOXING DAY SALES

eBay Australia usually have a dedicated landing page for Boxing Day deals. Check early on the 26th of December what products they are offering with deep discounts.

Retail marketers had been upbeat about trading in the lead-up to Christmas, but are acknowledging that Australians are ready for the best “Boxing Day” deals.

“We are seeing that people are value-focused – there is no doubt there is the cost of living pressures out there”

Ruslan Kogan, Kogan.com.au

Morgan Stanley confirmed that despite enthusiasm for post-Christmas sales, there will come a time next year when the cost of living pressures and falling property prices will eventually put the brakes on spending.

6. OFFICEWORKS BOXING DAY SALES

Officeworks (owned by Wesfarmers – the same owner of Bunnings, Coles supermarkets, Kmart & Target) will be offering their popular Officeworks clearance with massive deals and discounts including electronics, office equipment, office furniture, phones, computers, laptops and more.

Hospitality venues are predicted to drive the greatest growth over the “boxing day” sales period, with the expenditure forecast to increase 30 per cent on last year, when many Australians were battling the COVID-19 Omicron wave.

5. HARVEY NORMAN BOXING DAY SALES

The popular Australian retailer, Harvey Norman; will be launching their Boxing Day sale soon. Subscribe to its e-Newsletter or check out its website on the 26th of December to find the best Boxing Day deals in Australia.

Clothing is also predicted to see double-digit growth, with an expected lift of 11.4 per cent on last year, followed by department stores with 8.9 per cent growth forecast year on year, mainly driven by deep discounts due to unseasonal weather.

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4. JB HI-FI BOXING DAY SALES

JB Hi-Fi offers one of the worst Customer Service in Australia and prices used to be good.

These days, you may find the same TV, iPhone or laptop cheaper on eBay or even at Officeworks.

The National Retail Association has forecast shoppers will spend about $3 billion nationwide on Boxing Day alone.

” Despite the growing popularity of Black Friday and Cyber Monday sales, Boxing Day remained the signature sales event for Australian consumers. According to our consumer sentiment report, 49 per cent of shoppers either intend to spend or may spend at the event, compared to 45 per cent for the Black Friday event”

Lindsay Carroll, Interim CEO, National Retail Association

3. DAVID JONES BOXING DAY SALES

You may want to visit your local David Jones department store before the rush of Boxing Day and grab a post-Xmas deal ready for you without the hassle of Boxing Day crowds.

Boxing Day is the last sales event on the Australian retail calendar and Aussie shopping addicts will be out seeking bargains, discounts and loyalty rewards in one last hurrah before inflation causes them to tighten their budgets.

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2. APPLE BOXING DAY SALES

Apple does not officially run “Boxing Day” sales. The best will be to visit Officeworks, which tends to have cheaper Apple products than JB Hi-Fi in Australia during the “Boxing Day” shopping frenzy.

Separate data from Commonwealth Bank shows 42% of Australians plan to shop during the Boxing Day sales this year, up from 39% who said they shopped last year. The bank expects Australians to spend about AUD$3.6 billion on the 26th of December alone.

But CBA research, based on a survey of more than 1,000 Australian consumers, suggests Aussies are planning to spend less than they did last year, with the average planned to spend this year at AUD$483 down from AUD$501 in 2021.

The CBA survey found the cost of living pressures would impact people’s spending decisions, with 78% planning to purchase essentials when they were on sale and many having to dip into their savings to do it.

Clothes and shoes (47%), technology and electronics (38%) and appliances (36%) are tipped to be the most sought-after items during the Boxing Day sales, with Australians expected to fork out AUD$3.6 billion.

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1. ALIEXPRESS BOXING DAY SALES

AliExpress offers cheap prices all across the year and they will launch a dedicated landing page with thousands of discounted products for Australian customers during Boxing Day.

But remember, what you buy cheap, may not last long and if you buy on AliExpress you are helping the Chinese dictatorship get richer.

You may want to buy local and support local jobs even if Australia has some of the worst customer service in the world.

When it comes to shopping online vs in-store, about 7 in 10 (68%) intend to shop online or via their mobile.

Separate data from Salesforce suggests retailers can expect to see a 15% increase in digital traffic on Boxing Day compared to Black Friday.

23% per cent of total sales from the extended holiday shopping season (November 1 to January 15) are forecast to take place online post-Christmas.

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OTHER BOXING DAY SALES IN AUSTRALIA

• Adore Beauty Boxing Day sale, offers, promotions and deals.

• Aje: 30% off + further reductions. Aje athletica: Up to 40% Off + further reductions

• Amart Boxing Day deals

• Autobarn Boxing Day sale

• Bec + Bridge: 50% off select styles

• BigW Boxing Day deals include popular brands: Tontine, Breville, Tefal, Philips, Pyrex, Wiltshire, Sistema, Dyson, Décor, Loréal, Covergirl, Dynamo, Brita, Sunbeam, Spascriptions, Energizer and Purina.

• Billini: 50% off on women’s shoes, sandals, boots and heels.

• Billy Hyde Music Boxing Day sale

• Bing Lee Boxing Day sale

• Bunnings Boxing Day sale
• Calvin Klein: 40-50% off

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• Catch Boxing Day sale includes deals and offers for popular brands such as Bonds, Lego, salt&pepper and Havaianas sandals.

• City Beach Boxing Day Sale Australia

• Chemist Warehouse Boxing Day sale includes popular brands Swisse, Nature’s own, Blackmores, Nature’s Way, Cenovis, Life Space, Inner Health, Nutralife, Ethical Nutrients, Naturopathica, Caruso’s, L’oréal Paris, Maybelline New York, nudebynature, Rimmel London, Revlon and Sally Hansen self-made beauty.

• Depop Boxing Day sale

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• Dyson Boxing Day sale

• Etsy Boxing Day deals

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• Fantastic Furniture Boxing Day deals
• GHD Hair: Up to 20% off our best-selling straighteners, hair dryers, curlers and hot brushes
• 

  GHD Hair Boxing Day sale Australia summer banner image

• iPhone Boxing Day sale
• JayJays Boxing Day Sale Australia

• Jetstar Airlines Boxing Day sale Australia

• Kmart Boxing Day sale

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• Kogan Boxing Day deals

• Kookai: Up to 50% off

• LG Boxing Day sale includes fridges, washing machines, freezers, TVs, monitors, microwaves, speakers and more

• Mecca Boxing Day sale deals and offers on makeup and lipstick

• Mitre 10 Boxing Day sale

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• Myer Boxing Day sale

• My Deal Boxing Day sale
• Optus Boxing Day sale

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• Petbarn Boxing Day sale

• PlayStation Boxing Day sale
• Poshmark Boxing Day deals

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• Priceline Boxing Day sale

• Rebel Sports Boxing Day sale in Australia includes the best deals and offers on popular athletic foot and clothing brands such as Nike, Adidas, Puma and UnderArmour.

• Repco Boxing Day sale Australia

• Samsung Boxing Day sale includes phones, watches and tvs.

• Sephora Boxing Day sale, deals and offers.

The below Sephora banner has been crowned as “Australia’s ugliest sale banner” in 2022. Congratulations to the people involved. Surely they were not designers. We hope.

• Target Boxing Day deals

• Telstra Boxing Day sale
• The Athlete’s Foot Boxing Day sale

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• The Iconic Boxing Day deals

• Tommy Hilfiger: 40% off full price

• Virgin Australia Boxing Day sale

• Vodafone Boxing Day sale
• iPhone Boxing day sale

• YSL – Saint Laurent Beauty: 20% off sitewide and 30% off gift sets: makeup, fragrances, perfumes and skincare.

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Today’s top trending Boxing Day deals in Australia right now

• Alpha-H: Up to 60% off
• Charles & Keith: Enjoy up to 50% off selected items and 15% off all full-priced items
• Christopher Esber: Up to 50% off select styles
• CurrentBody: Up to 55% off best-sellers
• Giorgio Armani: 20% Off Sitewide
• Kate Spade: 50% off
• Ksubi: 40% off
• Nine West: Take an extra 40% Off
• Net-A-Porter: Up to 70% off
• Stylerunner: At least 25% off all Nike, P.E Nation & Exie
• Zimmermann: Shop end-of-season sale of select women’s fashion styles

CONCLUSION

Crafting a solid marketing strategy for Boxing Day is one of the most important tasks for retail marketers. 

You can start planning your Boxing Day Sale early, develop your Boxing Day promotional plan and have all marketing activations ready a few weeks before Christmas. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Boxing Day marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Marketing training: social media training and digital marketing training. 
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy. 
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment. 
• Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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AUSTRALIA’S TOP 10 BOXING DAY SALES IN 2024

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