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THE BEST WORLD BICYCLE DAY MARKETING IDEAS IN 2025

Find below some of our World Bicycle Day marketing ideas, examples and tips in 2025. Successfully promote your brand on World Bicycle Day with these top marketing ideas.

Brought to you by Mau, a full-time “commuting” cyclist and Senior Digital Marketing Specialist at eDigital.

THE BEST WORLD BICYCLE DAY MARKETING IDEAS IN 2025

Your heart is still pumping, fully awake – and you haven’t even had coffee yet.

You may have been sleepy or anxious, but your bicycle ride has cleared up your mind and boosted your mood as nothing else can.

Cool, this article cannot have a better reader than you then 🙂

Ok, let’s get ready to explore how your brand can get involved with World Bicycle Day!

By promoting World Bicycle Day, you are helping to create a new normal:

• Cities and towns with cleaner air
• People who are healthier, fitter, stronger
• Happier and safer kids and adults enjoying your neighbourhood
• Promote mental health around your employees, partners and customers.
• Encourage a more egalitarian society in which mobility is easier and more environmentally friendly.

ABOUT WORLD BICYCLE DAY

The United Nations declared June 3rd as International World Bicycle Day.

The campaign was developed by the World Cycling Alliance and the European Cyclists’ Federation. The first official World Bicycle Day was on 3rd June 2018.

World Bicycle Day promotes the various benefits of bicycling as transportation, fun, or exercise.

In some poor countries, bicycles allow access to education and healthcare.

There are so many positive outcomes for incorporating bicycles into your lifestyle.

Many lives have been changed by the simple act of riding a bike.

GET ALL YOUR WORLD BICYCLE DAY IMAGES AND PHOTOS READY

⚡️ Trending this week > The best World Bicycle Day logos, images and icons

PODCASTING AND BICYCLING – A GREAT MATCH!

Is your brand already podcasting or planning to create a podcast series?

According to Nielsen data, bicycling is one of the top activities people who love downloading podcasts do. Bicycling content will resonate, as podcast listeners are 49% more likely to have bicycled.

So, if you want more podcasters, World Bicycle Day should be a great fit for your brand communication objectives.

TARGETING MILLENNIALS? LIKELY THEY CYCLE!

People cycling in the U.S. are also likely to have significant spending power as well.

Cyclists tend to have higher annual incomes than the general population and have a greater interest in travel, food and wine, music concerts and festivals, technology and film according to Nielsen data.

PROMOTE EDUCATIONAL CONTENT 

Around the world, cycling lanes are popping up and bike shops are selling out.

During the pandemic, bicycles had a renaissance as they allowed people to avoid crowded public buses and subways.

A Bloomberg video explores how promoting bicycle riding has much bigger repercussions for the health of our citizens.

GET YOUR EMPLOYEES TO CYCLE ON THE 3rd JUNE

Some of your employees will appreciate your efforts to educate not only your community, partners or clients but also encourage employees to cycle to work on the 3 June.

Your marketing team can lead this as an internal event where you can:

• Bring extra showers (mobile showers)
• Specific bicycle parking areas,
• Show employees how to eat healthy food every day on a budget
• Cycling safety guest speaker talks
• Free of charge cycling repair/maintenance workshop
• “Win a brand new bicycle” competition for the people who cycle to work.
• “Cycle with our CEO” activity, visiting cool places around your office area.
• Cycling helmets giveaways.

RUN A “WEAR YOUR HELMET ALL DAY” CAMPAIGN! 

Get your employees and customers to walk to your office or store with their helmets on.

This is a fun conversation-starter activity.

By wearing a helmet all day, your employees or customers might inspire other people to get into cycling.

HIGHLIGHT THE TOP BENEFITS OF THE BICYCLE COMMUTE

• No train or bus delays
• No strange odours
• No people squishing against you
• Be immune to traffic jams and/or toll booths
• Don’t spend money on cabs, petrol or metro cards

RUN A CUSTOMER COMPETITION TO WIN A “MONEY CAN NOT BUY” CYCLING TOUR

Do you have any ideas on some of the World’s most popular cycling tours?

Check out the below list:

• Raipur to Chitrakote – India. Daily distance: 50-100 KMs. Total Mileage: 350 KMs (Approx). Riding Days: 4. Attractions: Archaeological site, wildlife sanctuary, lake, cave and Waterfalls.
• Puglia Circuit, Italy. Daily distance: 50-100 KMs. Total Mileage: 350-500 KMs (Approx). Riding Days: 7 Easy pace recreational. Attractions: walled towns, beaches.
• Hokkaido Loop, Japan. Daily distance: 50-100 KMs. Total Mileage: up to 1500 KMs. Riding Days: 30. Easy pace recreational. Attractions: nature, national parks, camping. Check out Alee tips on cycling in Japan.
• The Tour of Nilgiris. This tour is one most loved bike tours in India. The tour spans 1000+ kilometres, through the three wildlife sanctuaries of Bandipur in Karnataka, Waynad in Kerala and Mudumalai in Tamil Nadu.

PROMOTE CYCLING CONTENT YOUR CUSTOMERS WILL  ENJOY & GET INSPIRED

Two examples are below:

Visit Denmark – World Bicycle Day video

Brumotti – Road Bike Freestyle video 

The 3 innovative cycling projects video…

View this post on Instagram

The unsung heroes of our streets. #transport #innovation #travel #lifestyle #cycling

A post shared by World Economic Forum (@worldeconomicforum) on Nov 9, 2019 at 9:01am PST

Cyclists are the unsung heroes of our streets.

PARTNER WITH A LOCAL CYCLING GROUP OR ASSOCIATION

In Australia – for example – you can partner with: Amy Gillett Foundation, Bicycle Network, Bicycle NSW, Cycle Alliance or AusCycling.

A quick question for you: Is your marketing generating sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never go back to the same old way you were doing marketing.

The city of Bogotá in Colombia offers some great bicycle lines.

You can also check out some of Colombi’s natural destinations and places including national parks.

TOP WORLD BICYCLE DAY HASHTAGS

#worldbicycleday #mycityonbicycle #worldbikeday #cycletoworkday

People who put effort into cycling, air quality and sustainability are also anti-war activists who are downloading this peace sign black symbol PNG.

HOW TO COMMUNICATE CYCLING BENEFITS TO THE RATIONAL HEALTH-CONSCIOUS CONSUMER

Offering easy-to-understand information about the health benefits of cycling to your customers and employees shows you care for your people.

You can use the below messages when talking about the health benefits of cycling:

• Cycling is a low-impact exercise. As well as being a cardiovascular exercise that burns calories, it also strengthens your muscles,  particularly your hamstrings, glutes and quads without too much risk of injury. The stronger your muscles are the more calories your body burns.
• Obesity and weight control. Research suggests you should be burning at least 8,400 kilojoules (about 2,000 calories) a week through exercise. Steady cycling burns about 1,200 kilojoules (about 300 calories) per hour. If you cycle twice a day, the kilojoules burnt soon add up. British research shows that a half-hour bike ride every day will burn nearly five kilograms of fat over a year.
• Cancer. Many researchers have studied the relationship between exercise and cancer, especially colon and breast cancer. Research has shown that if you cycle, the chance of bowel cancer is reduced. Some evidence suggests that regular cycling reduces the risk of breast cancer.
• Diabetes. The rate of type 2 diabetes is increasing and is a serious public health concern. Lack of physical activity is thought to be a major reason why people develop this condition. Large-scale research in Finland found that people who cycled for more than 30 minutes per day had a 40 per cent lower risk of developing diabetes.
• Mental illness. Depression, stress and anxiety can be reduced by regular bike riding. This is due to the effects of the exercise itself and because of the enjoyment that riding a bike can bring.

“Over the past year, the Lifeline telephone line has been receiving more calls than at any other time in our 58-year history. There are currently over 3,000 people in crisis reaching out to us every day. That’s a call every 30 seconds”

Rachel Bowes, Head of Crisis Services at Lifeline. Source: Source: Clear Hayes media release, March 2021.

• Increased cardiovascular fitness and prevent serious diseases such as stroke and heart attack.
• Improved joint mobility, strengthened bones and reduce arthritis.
• Improved posture and coordination
• Riding a bike is a fun activity for all ages and easy to fit into your daily routine by riding to the shops, park, school or work.
• Bring you a sense of freedom and connection to new people and places. You can explore national parks, beaches, towns and other places in a more direct way rather than sitting inside a car.

Conclusion

Some of the above marketing ideas and examples for World Bicycle Day are just an indication of what is possible.

Work with your team – especially with people who cycle regularly – to come up with some marketing ideas you can use for World Bicycle Day.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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WORLD BICYCLE DAY MARKETING IDEAS IN 2025

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