THE BEST KEYWORD RESEARCH STRATEGIES AND TIPS – KEYNOTE

Learn the Best Keyword Research strategies and tips for the new 2023 SEO rules. Learn how to do Keyword Research for search engine optimisation (SEO)

Mau from eDigital offers the “Best Keyword Research strategies and tips for the new 2023 SEO rules“ Keynote.

THE BEST KEYWORD RESEARCH STRATEGIES AND TIPS – KEYNOTE

This keynote presentation includes:

How to define your top keywords to target – advice and examples
Tips when using synonyms and misspells.
Training on how to decide for Singulars or Plurals
How to find out keyword search volumes
How to take advantage of competition traffic search terms
How to use Google keyword planner, Google webmaster tools and Google analytics for keyword research
Keyword research – the latest changes and trends.
Keyword Research AND topic modelling for website development, architecture and metadata optimisation.
Keyword Research to help your linking strategy
Keyword Research to improve your current Google Adwords strategy.
Advice on how to spot industry trends and find keyword gaps in the market
Explanation of the latest Google user intent algorithm and semantics and what that means for businesses doing keyword research.
Customer lifetime value and keyword research – Reverse Engineering approach to keyword research.
Branded terms vs Generic Terms – What to look for.
How to spot potential national or local “celebrities” search terms and turn them into traffic to your website.
SEO Newsjacking content creation – is it worth the effort or better focus on steady keywords?

newsjacking cycle graph when to news jack

NEWSJACKING EXAMPLE

European airline Ryanair used the Novak Djokovic detention in Australia in Jan 2022 to promote its brand in a tweet with a meme.

RyanAir tweet novak djokovic

LOOK FOR NEW TRENDS AND SUBSETS ON THOSE TRENDS

With covid, many people are considering a different lifestyle away from big cities. This means new business opportunities and new fast-growing industries. When doing keyword research, you will not only find new trends but also interesting subsets on these trends as the new “trailer home” trend peaking in 2022.

small tiny house prefab trailer portable home trends Google search Australia

TAKEAWAYS

Keyword research is one of the most important, valuable and high-return activities in Digital Marketing
By learning your keyword demand – phrases to target – you also learn about your potential customers as a whole.
It is important to identify and target the set of keywords that convert.

We have used this best SEO keyword Research template with hundreds of clients and we have successfully improved their SEO traffic with it.

SOME OF THE KEY STEPS IN SEO KEYWORD RESEARCH

Make a list of your top 500 keywords to research. List all possible variations: top key product names, services generic names, product types, product material names, colours, styles, geo, price: cheap, cheapest; quality: best, top, optimal; new and used variations, rental/hire, brand terms you sell.
Find ideas from Google Autocomplete, Bing autocomplete, Pinterest autocomplete, Google Trends
Find out what top search terms are driving traffic to your competitor’s sites.
Brainstorm the most popular issues or problems your service or product resolves that people might be searching for solutions in google, commenting on forums or at conferences.
Predict upcoming products, services or trends no one is talking about yet. you can build landing pages now so they get indexed in Google before they become popular.
Brainstorm top educational/informational searches: guides, how-to’s, steps, templates, DIY, tips, updates, results, forecast.
Review comparison searchers: this vs that, the year 2019 vs 2020, etc.
Check out other search terms tools such as ubersuggest, keyword tool or Dominator tool.

Need help with your keyword research? Contact eDigital today!

eDigital “keyword research on the new SEO rules” keynote Presentation Positive feedback comments – Dec 2014

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

THE BEST KEYWORD RESEARCH STRATEGIES AND TIPS – KEYNOTE

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