THE BEST 8 “EARTH DAY” MARKETING IDEAS IN 2024

The best 8 Earth Day marketing ideas and examples in 2024. The top marketing examples and ideas for Earth Day.

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THE BEST 8 “EARTH DAY” MARKETING IDEAS AND EXAMPLES IN 2024

Earth Day marketing and social media messages play a key role for brand preference during the celebration by helping marketers engage with sustainability-conscious consumers, build brand reputation and showcase corporate social responsibility.

THE BEST 8 “EARTH DAY” MARKETING IDEAS AND EXAMPLES IN 2024

Some consumers, especially younger generations, prioritise environmental sustainability when making purchasing decisions.

Earth Day is a perfect opportunity for brands to showcase their commitment to environmental issues, whether through sustainable practices, eco-friendly products, or conservation initiatives.

Engaging with eco-conscious consumers on Earth Day helps align a brand’s values with those of its audience, increasing customer loyalty and trust.

8. SHARE INSPIRATIONAL IMAGES, PHOTOGRAPHY AND VIDEOS

Your marketing team can share images, photos or videos that inspire people to protect, conserve, clean and regenerate their local landscape and environment.  You can also share images or videos of the work and support your organisation has offered to protect the environment.

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7. OFFER A FUN GIVEAWAY

To celebrate Earth Day, Melbourne’s plant-based snack brand Fancy Plants is giving away 20 thousand samples of their chocolates and puddings in Melbourne’s Federation Square and Sydney’s iconic Bondi beach.

The brand has also teamed up with The Tree Project to plant at least 5.000 trees.

The marketing campaign includes activations in Woolworths Magazine and social media channels.

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6. YOUR “EARTH DAY” MESSAGE COUNTS

In the past, brands that warned about climate change were ridiculed as “hippie” and/or “fearmonger” brands, even as it has become increasingly clear that there is a vital point to be made. These days, it is not just a choice but a necessity for brands to lead sustainability efforts and own an environmental position and commitment.

Below is an Instagram post by the Earth Day Network inviting fans to check out a live music concert as part of Earth Day celebrations.

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5. COLLABORATE WITH ECO-INFLUENCERS

You can use Influencer platforms such as the Change Collective (Whalar) to run a campaign during Earth Day.

Below is a social media post by a popular Australian fashion model encouraging her fans to celebrate #earthday

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WHEN IS EARTH DAY CELEBRATED?

Earth Day will be celebrated on Tuesday 22nd April 2025.

4. GET INSPIRED BY OTHER ECO-FRIENDLY BUSINESSES

What if your business has built its brand around contributing to the fight against climate change? Check out these 50 environmentally-minded merchants on this list.

Below is a social media post from a clothing brand that links to a founder letter about Earth Day, sustainability and climate change.

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3. SHOW YOUR BUSINESS RECYCLING AND/OR UPCYCLING EFFORTS

Do you recycle or upcycle some of the materials or ingredients you use to run your business? Turn what may be considered “waste” into something you or someone else can use it. You can also encourage your customers to recycle old parts of your product for a chance to win a prize, a discount or an offer.

Do not be shy to tell your “recycle” and “upcycle” stories on social media during Earth Day!

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2. CLEAN AIR

Do you encourage your employees to cycle to work or offer bicycle racks for customers? When your employees can work from home and avoid public transport you may be also helping reduce the use of private transport that pollutes the air. This is another story you can promote during Earth Day.

Below is a blog post from a company that encourages its employees to “Cycle to work”. They promote a blog post called: “6 ways to live more sustainably according to our employees” and number 6 is “cycle to work”.

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1. PROMOTE THE CLIMATE LEADERS

In 2019, Barack Obama was not shy to showcase the top young sustainability leaders in a Tweet thread (shown below). Your brand can also promote the top leaders in your community creating change for a cleaner planet.

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Conclusion

Your organisation’s commitment to nature conservation and the planet should be a long-term goal, not only a marketing campaign for Earth Day.

Your customers will scrutinise you if you pollute the planet with your services or products while green-washing them with Earth Day celebrations.

Your brand messages during Earth Day can help you engage with eco-conscious consumers, build a positive reputation, promote sustainable products and drive meaningful conversations about environmental responsibility.

By aligning your marketing messages with Earth Day celebrations, you can enhance your brand image, encourage consumer action and contribute to a more sustainable planet.

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• Consumer contests/competitions/giveaways.
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THE BEST EARTH DAY MARKETING IDEAS IN 2024

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