THE BEST 8 “EARTH DAY” MARKETING IDEAS FOR 2025

The best 8 Earth Day marketing ideas and examples for 2025. The top marketing examples and ideas for Earth Day.

If you need support in marketing your business, you can contact us.

THE BEST 8 “EARTH DAY” MARKETING IDEAS AND EXAMPLES FOR 2025

Earth Day marketing and social media messages play a key role for brand preference during the celebration by helping marketers engage with sustainability-conscious consumers, build brand reputation and showcase corporate social responsibility.

THE BEST 8 “EARTH DAY” MARKETING IDEAS AND EXAMPLES FOR 2025

Some consumers, especially younger generations, prioritise environmental sustainability when making purchasing decisions.

Earth Day is a perfect opportunity for brands to showcase their commitment to environmental issues, whether through sustainable practices, eco-friendly products, or conservation initiatives.

Engaging with eco-conscious consumers on Earth Day helps align a brand’s values with those of its audience, increasing customer loyalty and trust.

8. SHARE INSPIRATIONAL IMAGES, PHOTOGRAPHY AND VIDEOS

Your marketing team can share images, photos or videos that inspire people to protect, conserve, clean and regenerate their local landscape and environment.  You can also share images or videos of the work and support your organisation has offered to protect the environment.

Anti-war activists are using the best peace sign black symbol PNG

7. OFFER A FUN GIVEAWAY

To celebrate Earth Day, Melbourne’s plant-based snack brand Fancy Plants is giving away 20 thousand samples of their chocolates and puddings in Melbourne’s Federation Square and Sydney’s iconic Bondi beach.

The brand has also teamed up with The Tree Project to plant at least 5.000 trees.

The marketing campaign includes activations in Woolworths Magazine and social media channels.

Trending today: The best 25 sustainable hashtags on TikTok

6. YOUR “EARTH DAY” MESSAGE COUNTS

In the past, brands that warned about climate change were ridiculed as “hippie” and/or “fearmonger” brands, even as it has become increasingly clear that there is a vital point to be made. These days, it is not just a choice but a necessity for brands to lead sustainability efforts and own an environmental position and commitment.

Below is an Instagram post by the Earth Day Network inviting fans to check out a live music concert as part of Earth Day celebrations.

⚡️ Popular this month: The most popular “healthy food” hashtags for Instagram

5. COLLABORATE WITH ECO-INFLUENCERS

Below is a social media post by a popular Australian fashion model encouraging her fans to celebrate #earthday

Exclusive read: The top 10 fastest-growing industries

WHEN IS EARTH DAY CELEBRATED?

Earth Day will be celebrated on Tuesday 22nd April 2025.

4. GET INSPIRED BY OTHER ECO-FRIENDLY BUSINESSES

What if your business has built its brand around contributing to the fight against climate change? Check out these 50 environmentally-minded merchants on this list.

Below is a social media post from a clothing brand that links to a founder letter about Earth Day, sustainability and climate change.

Trending this week: The best sustainability hashtags for TikTok

3. SHOW YOUR BUSINESS RECYCLING AND/OR UPCYCLING EFFORTS

Do you recycle or upcycle some of the materials or ingredients you use to run your business? Turn what may be considered “waste” into something you or someone else can use it. You can also encourage your customers to recycle old parts of your product for a chance to win a prize, a discount or an offer.

Do not be shy to tell your “recycle” and “upcycle” stories on social media during Earth Day!

Just in: The best bushfire-resistant house design ideas

2. CLEAN AIR

Do you encourage your employees to cycle to work or offer bicycle racks for customers? When your employees can work from home and avoid public transport you may be also helping reduce the use of private transport that pollutes the air. This is another story you can promote during Earth Day.

Below is a blog post from a company that encourages its employees to “Cycle to work”. They promote a blog post called: “6 ways to live more sustainably according to our employees” and number 6 is “cycle to work”.

Marketers are reading this year’s top social media marketing trends

1. PROMOTE THE CLIMATE LEADERS

In 2019, Barack Obama was not shy to showcase the top young sustainability leaders in a Tweet thread (shown below). Your brand can also promote the top leaders in your community creating change for a cleaner planet.

Exclusive read: The top 10 most popular nature hashtags on Instagram

Conclusion

Your organisation’s commitment to nature conservation and the planet should be a long-term goal, not only a marketing campaign for Earth Day.

Your customers will scrutinise you if you pollute the planet with your services or products while green-washing them with Earth Day celebrations.

Your brand messages during Earth Day can help you engage with eco-conscious consumers, build a positive reputation, promote sustainable products and drive meaningful conversations about environmental responsibility.

By aligning your marketing messages with Earth Day celebrations, you can enhance your brand image, encourage consumer action and contribute to a more sustainable planet.

eDigital can help you conceptualise, plan, develop, run and optimise successful Earth Day marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
• Marketing training: social media training and digital marketing training.
• SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST EARTH DAY MARKETING IDEAS FOR 2025

was brought to you by Mau

p class=”p1″ style=”text-align: center;”>Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves travelling, football, design, music and art. Follow Mau’s stories on YouTube. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates.

You can book Mau for your next marketing training day and join 5k+ marketers receiving Mau‘s e-newsletter.