THE BEST 12 EMAIL MARKETING TIPS FOR 2024

Find the best 12 email marketing tips for 2024. Boost your email marketing, increase subscribers and boost your email open rates with the below top tips.

Curated by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST 12 EMAIL MARKETING TIPS FOR 2024

Whether you’re collecting emails from customers or capturing emails from website visitors, the larger your email list, the more potential customers you can reach to grow your sales and your business.

Find below our top best 12 email marketing tips.

THE BEST 12 EMAIL MARKETING TIPS FOR 2024

12. SEND “TOPIC-SPECIFIC” EMAILS

Let subscribers tell you what they’re interested in when they opt-in. For example, The Washington Post operates around 70 different newsletters and has found that recipients consume around three times as much content as those who don’t use email e-newsletters.

Popular this month: The best Father’s Day email subject lines

11. ACTIVATE PARTNERSHIPS

Leverage partnerships with big, well-known brands who also send email marketing campaigns in your industry to create extra demand or test product lines.

Just in: The best email marketing content ideas

10. HAVE EMAIL MARKETING TEMPLATES READY

Craft templates for recurring emails where you can swap out the content to keep it fresh.

Trending this week: How to write an apology email or letter to a customer

9. GIFT YOUR EMAIL SUBSCRIBERS

The prospect of free gifts can help ensure your subscribers stay on your list.

Editor’s pick: The most effective ways to grow your email list

8. KEEP YOUR EMAIL SUBSCRIBERS’ DETAILS UP-TO-DATE

Marketers are using: The best digital marketing plan template

7. RUN EXCLUSIVE COMPETITIONS FOR YOUR EMAIL SUBSCRIBERS

See below how Australian fast-food chain Oporto do this with a “Win one year Oporto” competition.

Send reminder emails at the end of your promotion period to reach those who may have missed your offer the first time or forgotten about it.

Social Media Managers are reading: The world’s top 25 sports athletes on Instagram

6. BUILD BRAND PURPOSE

Find authentic ways to be part of larger conversations and build a brand purpose that focuses on people, not just your products.

Most views today: The world’s top 25 luxury high fashion brands on Instagram

5. KEEP YOUR EMAIL DESIGN ELEMENTS CONSISTENT

A consistent email design will ensure subscribers know where to look and click for the main message of your email. You can use design and photography techniques like frames, product placement or direction, and colour balance help to make this more obvious.

People who read this article also read: This year’s top 10 graphic design trends. 

4. RESEND A GREAT OFFER

If you find a great offer on an email is getting absolutely far better open rates and click-through rates than any other offer, you may want to consider resending the offer to the recipients who did not open it. This tactic can also work for an email with high open rate or click-through rate.

Marketers are reading: What is a tripwire offer?

3. DELIVER VALUE ON EACH EMAIL

Stuck by this cardinal rule of great email marketing.

Marketers are finding value on some of the best social media scheduling tools

2. COMBINE EMAIL WITH MOBILE NOTIFICATIONS

Email remains extremely effective with older, highly engaged users, However, by contrast, mobile notifications tend to be used by younger groups.

Are you using some of this year’s best email marketing trends?

1. REWARD YOUR EMAIL SUBSCRIBERS

Use great email marketing to do that. See below how Amazon did it by giving $25 dollars away to people who completed a survey.

Marketers who read this article are also reading: poor email marketing examples that went bad. 

CONCLUSION

Email marketing is a powerful marketing tool that can improve customer engagement, drive sales, and support different marketing goals. When used strategically and with a focus on delivering value to subscribers, it can be a cornerstone of your digital marketing strategy.

eDigital can help you conceptualise, plan, develop, run and optimise successful email marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Training: social media marketing training and digital marketing training. 
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy. 
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment. 
• Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP EMAIL MARKETING TIPS FOR 2024

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