THE NEW OPTIMAL FACEBOOK POST IMAGE SIZE SPECS IN 2025

The new best optimal Facebook image pixel size, photo dimensions & aspect ratio in 2025. Use the right image specs for Facebook posts.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE NEW OPTIMAL FACEBOOK POST IMAGE SIZE SPECS IN 2025

Before start using the most optimal image size for your next Facebook post in 2025, let me tell you something you probably have been turning a blind eye to…

Facebook is not helping your business

• Facebook is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Facebook you will never own. 
• You cannot transfer your hard-earned Facebook followers to your best CRM software.
• Your customer acquisition costs from Facebook ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE NEW OPTIMAL FACEBOOK POST IMAGE SIZE SPECS IN 2025

Before you get too excited about posting the best image size on Facebook, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

Facebook will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free. Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their Facebook posts) to reach their hard-earned followers.

Marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted by figuring out the best image size for a Facebook post.

Trust me. The actual gains of posting the best image size on Facebook are minimal if you have not properly crafted a top marketing strategy, delivered optimal customer service or met your marketing objectives.

Two reminders:

1. You do not own your audience on Facebook. You cannot transfer your hard-earned audience to another platform. Tip: You must build audiences on platforms you own. I will teach you how.
2. Facebook wants you to pay for ads. Simple. The Facebook algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques. I can show you this too.

Some of our best Instagram virtual assistants have discovered the below image size (pixels) is the most optimal for Facebook posts.

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THE NEW OPTIMAL FACEBOOK POST IMAGE SIZE IS 940 x 788 PIXELS IN 2025

Facebook app view of the image on iPhone below…

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ALTERNATIVE FACEBOOK POST IMAGE SIZE IS 1200 x 630 PIXELS – GOOD BUT WON’T TAKE AS MUCH REAL ESTATE

The 1200 x 630 pixels image size will fit ok, however, it will not get as much real estate on a user’s feed on both pc and mobile phones as the 940 x 788 pixels. The 1200 x 630 image size can also be used as the most optimal image size featured page image when just linking a web page on a Facebook post.

In other words, if you want to share an article you have written on your website without uploading an image to the Facebook post, make your featured article image 1200 x 630 pixels.

This may not be feasible for many people as the featured page/post image size dimension may be already set. For example, most of our articles’ featured image sizes are 900 x 700 and we know it is not the most optimal image size for Facebook, but we are fine with it.

Facebook app view of the image on iPhone below…

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THE TOP 6 BENEFITS OF USING THE BEST FACEBOOK POST IMAGE DIMENSION

1. Looks far more professional.
2. Ensure you are taking advantage of the whole visual real estate Facebook provides
3. Ensure your image or photo appears completely – not cropped.
4. Ensure your CTAs (call to action) are clear and visible.
5. An optimised Facebook post image size will entice viewers to save it for future reference and/or to share it with their friends and family or event to screenshot it and publish it on other websites or blogs.
6. Ensure the Facebook post image looks great on desktops, laptops, pads and phones.

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FOR PAID FACEBOOK ADS, OPTIMAL IMAGE SIZES VARY

• For a Facebook “page engagement” ad:  1,200 x 900 pixels
• For a Facebook carousel post: 600 x 600 pixels
• For a Facebook event on a post: 1920 x 1080 pixels
• For a Facebook “lead generation” form ad: 1,200 x 628 pixels
• For a Facebook “local awareness” ad:  1,200 x 628 pixels
• For a Facebook “offer” ad: 1,200 x 628 pixels.
• For a Facebook “store visits” ad: 1,200 x 628 pixels.
• For a Facebook “page likes” ad: 1,200 x 444 pixels.
• For a Facebook “website conversions” ad: When a page URL is shared on a Facebook post and then boosted as a “website conversion” ad,  the optimal landing page featured image size is: 1,200 x 628 pixels.

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THE BEST FACEBOOK IMAGE SIZE WHEN UPLOADING MULTIPLE IMAGES

When uploading multiple images into one single Facebook post, you may want to test a different number of images and different sizes. Why? Because Facebook will crop them to try to fit them into the post. The most optimal number of images is 2 or 4 for desktop/laptop view. We do not recommend three images on a Facebook post as Facebook will crop them into a very small size for desktop/laptop view.

Below is an example of some Halloween costume images posted on Facebook.

The images of the left post seem to take up more space than the images of the right post. This may be due to the fact the left post caption is longer, therefore reducing the size of the images.

Marketers are using: The best social media strategy plan template.

Conclusion

Posting an optimal Facebook image size ensures your photos or graphics appear crisp, clear, and visually appealing on Facebook users’ newsfeeds. Images that are too small may appear pixelated or blurry, while oversized images may be cut off, making them less visually engaging.

High-quality, optimal-size images on Facebook tend to attract more attention and encourage higher engagement from your Facebook followers. Eye-catching visuals are more likely to be liked, shared, and commented on; increasing your brand’s reach and visibility on Facebook.

With most Facebook users accessing the platform on mobile devices, having appropriately sized images becomes even more critical. Optimised images load faster, providing a better mobile browsing experience and reducing the risk of users scrolling past your post due to slow loading times.

Facebook regularly updates its image size recommendations, so it’s essential to stay up-to-date with the latest guidelines to maximise the impact of your visual content.

eDigital can help you conceptualise, plan, develop, run and optimise successful Facebook advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Marketing training: social media training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST IMAGE SIZE FOR FACEBOOK POSTS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves travelling, football, design, music and art. Follow Mau’s stories on YouTube. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates.

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