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THE BEST 10 AMERICAN CLOTHING BRANDS IN 2025

The best 10 American clothing brands in 2025. The top 10 American fashion brands, fashion houses and clothing designers in the United States of America (U.S.A.)

By Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2025

I already know something about you:

You love buying some of the best clothing brands in the U.S.A.

But before you start watching this exclusive “The best American clothing brands” – list, let me tell you something you probably have been turning a blind eye to…

Social media is not helping your business

• All social media platforms are “money extraction” machines. Their business model is made to make money from you.
• Their algorithms have been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build audiences on social media platforms you will never own. 
• You cannot transfer your hard-earned social media followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2025

Grandparents are good people who – sometimes – misbehave.

But this time, your lovely grandma told you that you should value what people do, not what they wear.

You did not listen and you are right now, right here, ready to find out what the best American clothing brands are.

Some people in America pay high prices to wear some of the best American clothing brands to keep up with the Joneses but surely you know it is all just fashion marketing and profits.

Some of the most unique clothes in America are not commercially available to the general public. These secret American fashion designers work exclusively with multi-billionaires and top celebrities and may have just a handful of clientele.

Once you find the most unique American designer for your clothes, you will keep it secret.

Why?

Because you want to wear unique handcrafted pieces no one gets access to it.

Below are some of the best 10 American clothing brands running fashion marketing campaigns to keep the profits up and shareholders happy.

THE HIGH FASHION MARKET RESALE INDUSTRY IS ON THE RISE

Top resale online marketplaces for high fashion and luxury fashion are popular.

Ibid wrote that hundreds of thousands of new fashion items are listed every day on platforms such as Depop often snapped up in seconds by its 30 million+ users, spread across more than 150 countries. And according to Depop, 90% of active users are under the age of 26.

Treet is another online marketplace helping brands set up their resale sites. Treet gained $2.8 million in a seed funding round in May 2021, taking a 10% cut from any sale.

Reflaunt, which allows shoppers to resell their old purchases on the original brand’s website, offers a similar service, but off-platform, and is supported by the likes of fashion label Balenciaga.

Other large, pre-existing companies are pivoting to resale too or building their fashion resale arms.

Rent the Runway, which previously allowed its users to hire high-fashion items for a short time, is now entering the luxury high-fashion resale space too.

Fashion creators are using some of the best 25 fashion hashtags on TikTok.

10. Converse

Converse is one of the best American fashion brands with 10+ followers on Instagram

@converse

Converse is one of the most popular fashion brands in America.

Converse is an American clothing brand that also sells footwear and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike in 2003.

Converse initially produced rubber-soled shoes and boots for winter. During World War II, Converse shifted manufacturing to make footwear for the military. Initially, it was one of the few producers of athletic shoes and dominated the U.S. market, but lost its position in the 1970s as competitors introduced their styles.

Converse most popular sub-brands include Chuck Taylor All-Stars, Cons, Jack Purcell, One Star, and Star Chevron trademarks. It frequently collaborates on special-edition product releases with other brands such as John Varvatos.

Tip: A good practice when putting together the best social media brief when hiring a new agency; includes asking them to research the social media activities performed by your top 2 or top 3 fashion competitors.

9. Tom Ford

Tom Ford is one of the best American fashion brands with 12+ followers on Instagram.

@tomford

Tom Ford SA (stylised as TOM FORD) is an American luxury fashion house founded by designer Tom Ford in 2005.

Tom Ford sells ready-to-wear and made-to-measure clothing, as well as footwear, accessories, and handbags.

In 2023, Tom Ford sold his brand to The Estée Lauder Companies while the fashion business is owned by the Ermenegildo Zegna Group through Tom Ford International.

Need luxury fashion marketing support or training? Contact us today.

8. Supreme

Supreme is one of the best American fashion brands with 13+ followers on Instagram.

@supremenewyork

Supreme is an American clothing brand established in New York City in 1994. Supreme focuses on streetwear, skateboarding, and hip hop fashion trends. Its main products include clothing, skateboards and accessories.

In December 2020, VF Corporation (owner of Vans) bought Supreme for $2.1 billion. In 2024, the Supreme was sold to EssilorLuxottica for $1.5 billion.

7. Tommy Hilfiger

Tommy Hilfiger is one of the best American fashion brands with 15+ followers on Instagram

Tommy Hilfiger is one of the most famous American luxury fashion brands. Tommy Hilfiger is manufacturing sneakers made partly from Frumat, a cellulose-based material extracted from apple skin and core waste.

Popular today: The best fashion hashtags for TikTok

Fashion marketers found inspiration with the best fashion marketing campaign ideas

6. Ralph Lauren

Ralph Lauren is one of the best American fashion brands with 16+ followers on Instagram.

Founded in 1967 by fashion designer Ralph Rueben Lifshitz in New York City; Ralph Lauren is one of the most iconic American high fashion brands. Runway show models include Gigi Hadid, Bella Hadid, Grace Elizabeth Harry Cabe, Adut Akesh, Feretta Radic. Ralph Lauren’s marketing campaigns’ singers include Janelle Monáe and others.

The controversial Ghanaian American fashion designer, Virgil Abloh famously bought some Ralph Lauren flannel shirts for $40 each and simply screen printed the word ‘Pyrex‘ and the number 23 on them, before selling them for $550 each.

Fashion marketers are learning how to write the best video production brief + template

Ralph Lauren created some controversy and criticism back in October 2022 when the wife of the Mexican President posted a photo on Instagram accusing the fashion brand of plagiarism of indigenous Mexican designs.

Fashion creators are using some of the best fashion hashtags for Tiktok

American fashion fans checked out some of the world’s most-followed people on TikTok – list

5. Vans

Vans is one of the best American fashion brands with 16+ followers on Instagram

Vans is an American fashion apparel, accessories, and skateboarding sneakers brand, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, motocross athletes and teams and music festivals.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Is fast fashion one of the top ethical issues in Marketing? Find out.

4. Michael Kors

Michael Kors is one of the best American fashion brands with 19+ followers on Instagram

Michael Kors is one of the most popular American fashion brands.

Michael Kors parent company: Capri Holdings also owns Versace and Jimmy Choo brands and is based in the British Virgin Islands.

One of the reasons for setting up a business in the British Virgin Islands is the nation’s favourable taxation structure.

The BVI has a tax-neutral framework, with no corporation or capital gains taxes, no withholding taxes on profits, interest, or royalties, as well as no individual income tax.

If you are like me, you probably want to buy from companies that pay taxes in the country where you live.

Fashion marketers are following some of this year’s top 10 graphic design trends

American clothing brands current challenges

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who pay low wages to workers.
• Disposal: Using materials that cannot be recycled or upcycled or are very hard to give another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion creators are using some of the top 25 fashion hashtags on Instagram.

3. Calvin Klein

Calvin Klein is one of the best American fashion brands with 25+ followers on Instagram

Calvin Klein is an American fashion house and a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. Understanding Gen Z characteristics, Clavin Klein has positioned itself as one of the most popular underwear brands in the world.

Marketers are using the best influencer marketing brief – template

2. Victoria’s Secret

Victoria’s Secret is one of the best American fashion brands with 79+ followers on Instagram

Victoria’s Secret is one of the most popular Fashion brands. Even some of the most followed Australian women on Youtube, enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.

Is your fashion marketing generating sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never return to the same way you were doing fashion marketing.

Exclusive read: The top ethical issues in Marketing

1. Nike

Nike is one of the best American fashion brands with 302+ followers on Instagram

Nike is an American athletic footwear and apparel brand headquartered near Beaverton, Oregon, United States.  Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Nike continues to reinvent itself and win people from all generations. Related: The best generation names and years chart.

Nike fans are using the new Nike logo PNG.

Need social media marketing training?

Contact us today.

Other popular American clothing brands

• Abercrombie & Fitch
• American Eagle Outfitters
• American Giant
• Brooks Brothers
• Buck Mason
• Carhartt
• Columbia
• Couch
• Crocs. Global brand ambassador: Sydney Sweeney (American actor)
• DC shoes
• Eddie Bauer
• Filson
• Forever 21
• Gap
• Hollister
• Hurley
• J.Crew
• Keds
• Levi’s
• Marmot
• New Balance
• Oakley
• Old Navy
• O’Neill
• Patagonia
• Reebok
• Reef
• Roxy
• RVCA
• Saucony
• Sketchers
• Supreme
• The North Face
• Timberland
• Under Armour
• Vissla
• Volcom

Fashion marketers found inspiration with some of the best fashion marketing ideas

Conclusion

Well-planned digital marketing campaigns enable the best American clothing brands to reach a global audience, breaking geographical barriers and expanding their market presence beyond physical locations.

Google and Social media platforms facilitate the discovery of popular American clothing brands and offer direct engagement with consumers, allowing American fashion brands to interact, gather feedback and build a loyal customer base.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your fashion brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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