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THE TOP 10 FASHION BRANDS ON INSTAGRAM IN 2025 LIST

The top 10 fashion brands on Instagram in 2025. The most popular fashion brands on Instagram. The top 10 most-followed fashion brands on Instagram in 2025.

By Mau, a Senior Digital Marketing Specialist at eDigital.

THE TOP 10 MOST-FOLLOWED FASHION BRANDS ON INSTAGRAM IN 2025

Your lovely grandma surely told you that you should value what people do, not what they wear.

You did not listen to her and you are right now, right here, ready to find out what the world’s most popular fashion brands on Instagram are.

THE WORLD’S TOP 10 MOST POPULAR FASHION BRANDS ON INSTAGRAM IN 2025

Below are the World’s top 10 most popular fashion brands on Instagram running global fashion marketing campaigns to keep the profits up and shareholders happy.

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10. adidas Football

adidas Football is one of the most popular fashion brands on Instagram with 35+ million followers.

@adidasoriginals

adidas Football is a sports fashion brand and sportswear run by German fashion brand: adidas.

adidas Football offers football boots, t-shirts, shorts, jackets, bags and other football accessories.

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9. H&M

H&M is one of the most popular fashion brands on Instagram with 38+ million followers.

@hm

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8. Dior

Dior is one of the most popular fashion brands on Instagram with 46+ million followers.

@dior

Founded in 1946 by fashion designer Christian Dior in Paris France; the Dior brand sells luxurious fashion apparel and accessories including high-end leather goods, haute couture clothes, jewellery, perfumes, shoes and skincare. Dior is owned by LVMH Moët Hennessy Louis Vuitton (LVMH).

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“Fashion is choice. Create your own unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your own creations”

Mau

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7. Vogue Magazine

Vogue Magazine is one of the most popular fashion brands on Instagram with 50+ million followers.

@voguemagazine

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6. Gucci

Gucci is one of the most popular fashion brands on Instagram with 52+ million followers.

@gucci

Gucci is an Italian brand owned by the French Kering group. Founded in 1921 by Guccio Gucci in Milan, Italy; Gucci is one of the oldest Italian fashion brands. Gucci started out as a luggage maker, producing luxury travel goods as well as equestrian equipment. Today, Gucci sells luxurious fashion apparel and high-end leather goods, as well as premium knitwear, eyewear, watches, jewellery, silk goods, shoes, handbags, beauty and skincare products. Gucci is well known for its distinctive “Double-G” monogram, as well as the iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar.

Some of the world’s best creative fashion designers have worked for the Gucci brand including Tom Ford, Frida Giannini and Alessandro Michele. Gucci is owned and managed by the French luxury holding company: Kering which also owns and manages other top luxury high fashion brands including Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin and Girard-Perregaux.

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Fashion brands current challenges

• Synthetic materials. Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Toxic materials. Greenpeace published its “Toxic threads: the big fashion stitch-up” report in November 2012 as part of its Detox Campaign identifying companies that use toxic substances in their manufacturing processes. Few brands have switched to a fully toxic-free production.
• Fairtrade. Using suppliers who do not pay fairly to their workers.
• Disposal. Using materials that cannot be recycled or upcycled.
• Unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods, from sourcing to sales and all the way to second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury fashion industry relating to innovation, transparency, and blockchain technology.

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5. Louis Vuitton

Louis Vuitton is one of the most popular fashion brands on Instagram with 55+ million followers.

@louisvuitton

 

Owned by LVMH Group. Founded in 1854 by French fashion designer Louis Vuitton in Paris, France; Louis Vuitton is one of the world’s most luxury high fashion brands and is a division of the French LVMH group.

The Louis Vuitton brand sells leather goods, handbags, trunks, shoes, watches, jewellery, fragrances, accessories, beauty and skincare products.

The brand is well-recognised for its LV monogram.

Some of the world’s top 25 most popular people on TikTok serve as brand ambassadors for Louis Vuitton including:

• Léa Seydoux (French actor)
• Alicia Vikander (Swedish actor)
• Korean boy music band: BTS
• Emma Stone (American actor)
• Sophie Turner (English actor)
• Liu Yifei (Chinese-American actor, singer, model)
• Naomi Osaka (tennis player)

In 2019, Louis Vuitton partnered with Riot Games, the creators of the game League of Legends. An exclusive travel case for the Cup Trophy and other digital assets was designed by Nicolas Ghesquiére (Fashion designer and creative director). This was followed by a real capsule collection inspired by League of Legends.

The LVMH Innovation Award1 is open to startup companies established within the past five years, valued less than US$100 million, have no more than 50 employees, and whose solutions are relevant to LVMH. The finalists present their projects during the Viva Technology show in Paris and a jury of experts appoints the winner. The winning startup is rewarded with a partnership and support from LVMH brands.

Since the launch of the initiative in 2017, startups that have won the LVMH Innovation Award are:

• Heuritech (deep learning)
• Oyst (e-commerce solution)
• VeChain (blockchain)
• Kronos Care (post-purchase solution)
• 3D Look (trial experience)
• Crobox (customer behaviour analysis)
• Bambuser (live stream shopping)

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4. Chanel

Chanel is one of the most popular fashion brands on Instagram with 60+ million followers.

Founded in 1910 by couturière Gabrielle “Coco” Chanel in Paris, France; Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.

Chanel sells high fashion clothes, luxurious fragrances, handbags, watches beauty and skincare products. Chanel is famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit.

Chanel has also been active in the field of startup collaborations. In 2018 it invested in Farfetch—an online fashion retail unicorn to ‘augment’ its boutiques and enhance the in-store experience. Chanel also partnered with the Finnish startup Sulapac, a producer of bio-plastics and bio-packaging to develop a sustainable biobased cap for the fragrance Les Eaux de Chanel.

Chanel acquired a minority stake in the Boston-based startup: Evolved by Nature to develop sustainable silk. Their trademarked “Activated Silk” is derived from silkworm cocoons, which can be used in fabrics, cosmetics, and medical products.

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3. Zara

Zara is one of the most popular fashion brands on Instagram with 62+ million followers.

Zara is a fast fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex.

Zara promotes its clothing, accessories, beauty products and perfumes on Instagram.

Need support with your fashion marketing? Contact us today.

More than 2k Zara stores around the world offer men’s, women’s and children’s clothing (Zara Kids), accessories, shoes, swimwear, beauty and perfumes.

As the majority of Zara customers are aged between 18 and about 35, Instagram and TikTok are popular platforms for promoting Zara’s products.

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In December 2023, Zara faced backlash over the release of their “ZARA ATELIER. Collection 04_The Jacket.” campaign.

The advert included photos of a model posing with a mannequin wrapped in plastic and other photos where the model was surrounded by rubble and rocks with a cardboard cut out of what appeared similar to the map of Palestine.

Commenters likened the similarity of the promotional photos to the images of the aftermath of air strikes in Palestine and called for a boycott of the brand.

The campaign was subsequently removed from their app and website, and some images removed from their Instagram account.

On the 12th December 2023, Zara announced that it “regrets” a “misunderstanding” about the ad campaign and that it was photographed in September 2023.

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2. Victoria’s Secret

Victoria’s Secret is one of the most popular fashion brands on Instagram with 78.9+ million followers.

Victoria’s Secret is one of the top 25 luxury high fashion brands in the world. Even some of the top 25 most-followed Australian women on Youtube, enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.