Support our website.

Our mission: provide marketers with a free space to learn something new without subscriptions or hefty fees. We rely on community support to keep it that way.

Your impact: your support fund the tools and team that keep this website thriving.

Join us: donate today to keep this website free 🙂

Donate Now!

THE TOP 10 LUXURY FASHION BRANDS ON TIKTOK IN 2025

The top 10 luxury fashion brands on TikTok in 2025. The top 10 most popular and most-followed luxury fashion brands on TikTok in 2025 – ranking list.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE TOP 10 LUXURY FASHION BRANDS ON TIKTOK IN 2025

Becoming aware and following some of these top 10 most popular luxury fashion houses on TikTok will help you with:

📊 1. Market insights & trend forecasting

• Analysing content from top-performing fashion brands helps identify emerging trends in aesthetics, storytelling and audience engagement.
• Tracking growth patterns reveals which fashion styles, fashion campaigns, and fashion collaborations resonate with audiences.

🎯 2. Competitive benchmarking

• Understanding the marketing strategies of top luxury fashion brands provides a benchmark for measuring your own fashion brand’s performance.
• Insights into content frequency, post formats (reels, stories, lives), and engagement tactics can inform your own marketing plan.

👗 3. Inspiration for creative direction

• Observing how luxury fashion brands use visuals, colours, and storytelling can spark fresh ideas for new fashion collections, ad campaigns, and content creation.
• High fashion brands often set the tone for broader fashion trends that trickle down to other fashion market segments.

🌐 4. Audience behaviour & preferences

• By studying audience engagement, fashion designers and fashion marketers can better understand what consumers value, whether it’s craftsmanship, heritage, sustainability or exclusivity.
• Knowing which content formats perform best helps tailor content strategies to match audience preferences.

💡 5. Partnerships & influencer collabs

• Luxury fashion brands often collaborate with top influencers, popular celebrities, and other brands. Observing these partnerships can help identify potential collaborators for your own fashion brand.

🛍️ 6. eCommerce & social shopping trends

• Luxury fashion brands leverage some of the top 10 live-selling apps, tools and software for product drops, exclusive previews, and social commerce. Tracking these tactics can help you optimise your own e-commerce approach for your fashion brand.

THE TOP 10 MOST-FOLLOWED LUXURY FASHION BRANDS ON TIKTOK IN 2025

Grandparents are good people who – sometimes – behave badly.

But this time, your lovely grandma surely told you that you should value what people do, not what they wear.

You did not listen and you are ready to find out what the top 10 most popular luxury fashion brands on TikTok are.

10. Michael Kors

Michael Kors is the most-followed luxury fashion brand on TikTok with 1.5+ million followers.

@michaelkors

Michael Kors is one of the most popular American fashion brands.

You will also like this year’s top 10 graphic design trends

The top challenges faced by luxury high fashion brands

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled or are very hard to give another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

9. Maison Valentino

Maison Valentino is one of the top 10 most-followed luxury fashion brands on TikTok with 1.7+ million followers.

@maisonvalentino

 

Valentino is one of the most famous Italian luxury fashion brands.

An interesting fact about the Valentino brand is the work they have been doing with Animal Crossing.

Animal Crossing is currently one of the most successful video games, and one in which buying clothes is one of the favourite activities of its characters. The popularity of the game persuaded Valentino to recreate 20 looks from the SS20 and PreFall 20/21 collections to be worn exclusively by the game’s avatars.

Marketers are reading the best fashion marketing campaign ideas

Exclusive read: the top 25 fashion hashtags on TikTok

The high fashion market resale industry is no the rise

Top resale online marketplaces for high fashion and luxury fashion are popular.

Ibid wrote that hundreds of thousands of new fashion items are listed every day on platforms such as Depop often snapped up in seconds by its 30 million+ users, spread across more than 150 countries. And according to Depop, 90% of active users are under the age of 26.

Treet is another online marketplace helping brands set up their resale sites. Treet gained $2.8 million in a seed funding round in May 2021, taking a 10% cut from any sale.

Reflaunt, which allows shoppers to resell their old purchases on the original brand’s website, offers a similar service, but off-platform, and is supported by the likes of fashion label Balenciaga.

Other large, pre-existing companies are pivoting to resale too or building their fashion resale arms.

Rent the Runway, which previously allowed its users to hire high-fashion items for a short time, is now entering the luxury high-fashion resale space too.

You can also check out some of the best fashion marketing ideas and examples

8. Prada

Prada is one of the top 10 most popular luxury fashion brands on TikTok with 1.8+ million followers.

@prada

Founded in 1913 by Mario Prada in Milan, Italy. Prada is one of the world’s leading luxury high fashion brands offering clothes, apparel, luggage and luxury goods manufactured with the finest artisanal techniques, using exquisite materials. The Prada brand is an elegant shopping destination for the most prestigious Italian and European customers. Its innovative approach is inspired by its unconventional observation of society which allows Prada to anticipate – and often influence – fashion and style trends. the Prada brand offers men’s and women’s leather goods, clothing and footwear, combining contemporary, innovative and sophisticated design with the uniqueness of handcrafted products. Prada also operates in the eyewear and fragrance sector.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

In 2019, The Prada Group entered a three-year collaboration with Startupbootcamp, the largest European network of accelerators helping fashion startups scale up internationally.

This collaboration led to the launch of a global innovation centre in Milan, Fashion Tech—dedicated to the fashion industry where each year the ten most innovative startups are selected to receive support in building world-class products, services, and businesses.

The aim is to find innovative solutions that address fashion market challenges in the supply chain, marketing and retail.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

Reignite growth for your fashion brand with our Strategy Workshops

Are you facing soaring customer acquisition costs, dwindling organic reach, stagnant website traffic, declining lead generation, or a ROAS too low to cover costs and drive solid profits?

Are you experiencing new competitors, changing customer behaviours, or industry disruptions?

It is time for a fresh perspective.

Our digital marketing strategy workshops:

✅ Identify weaknesses, uncover new opportunities and provide actionable insights to reignite business growth

✅ Recalibrate your approach, ensuring your team stays competitive and aligned with market trends and with your company’s broader objectives

✅ Provide a roadmap for execution that drive sales and increase CLV.

Learn more about our workshops now!

7. Calvin Klein

Calvin Klein is one of the top 10 most-followed luxury fashion brands on TikTok with 2.6+ million followers on TikTok.

@calvinklein

Calvin Klein is an American fashion house and a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. Understanding Gen Z characteristics, Calvin Klein has positioned itself as one of the most popular underwear brands in the world.

Fashion marketers are also reading this year’s best 10 Met Gala theme looks

The luxury high fashion industry will shrink in 2025

Judged purely by the top line, the fashion industry’s outlook for 2025 appears to be a continuation of the sluggishness seen in 2024: revenue growth is expected to stabilize in the low single digits (exhibit). While luxury has led in value creation in recent years, the McKinsey Global Fashion Index forecasts that in 2024 , it was non-luxury that drove drive the entirety of the increase in economic profit for the first time since 2010 (excluding the COVID-19 pandemic).

Just updated: The top 25 fashion hashtags on Instagram

Knowing the top 10 most-followed luxury fashion brands is crucial for fashion marketers, fashion designers, and fashion content creators.

Editor’s pick: the top 10 trending fashion hashtags on TikTok right now!

6. Hugo Boss 

Hugo Boss is one of the top 10 most popular luxury fashion brands on TikTok with 2.6+ million followers.

@boss

Note: Harming a Voodoo doll of your “Boss” seems to keep employees happy! 😂

Hugo Boss is one of the most famous luxury fashion brands in Germany. Hugo Boss is selling sneakers made with Piñatex, a non-woven fibre made from the waste leaves of pineapple plants. Another brand using Piñatex is Paul Smith.

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

Just in: the world’s top 25 most-followed people on TikTok – list

Popular this month: The top 10 fashion brands on Instagram

Luxury fashion current challenges

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled or hard to give them another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion creators are reading the best fashion hashtags for Tiktok

5. Balenciaga

Balenciaga is one of the top 10 most popular luxury fashion brands on TikTok with 4.4+ million followers.

@balenciaga

Owned by the Kering group, Balenciaga is one of the world’s most popular French haute couture brands.

An outcome of Kering’s partnership with Fashion for Good and its investments in startups focused on the intersection of fashion and sustainability is Balenciaga’s October 2020 collection, which included 90% recycled, upcycled, or certified-sustainable materials.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Hiring a video producer? Learn how to write the best video production brief + template

⚡️Most read today: How to write the best creative photography brief

4. Burberry

Burberry is one of the top 10 most-followed luxury fashion brands on TikTok with 4.9+ million followers on TikTok.

@burberry

Burberry is one of the most popular British luxury fashion brands in the world. Burberry designed outfits for the Honor of Kings characters (one of the most popular video games in China). The new skins developed for the game, and available only for Chinese players, feature Burberry’s signature trench coat and tartan.

In Sep 1018, Burberry promised an important change: to stop burning all unsold goods.

The brand came under fire in July when the BBC revealed that $36 million worth of unsold Burberry products had been burned and destroyed in the 2017 fiscal year.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

Just in: the world’s top 25 most-followed TikTok celebrities

3. Gucci

Gucci is one of the top 10 most-followed luxury fashion brands on TikTok with 5.7+ million followers.

@gucci

Gucci is an Italian brand owned by the French Kering group.

Founded in 1921, in Milan, Italy; Gucci is one of the oldest Italian fashion brands. Gucci started out as a luggage maker, producing luxury travel goods as well as equestrian equipment. Today, Gucci sells luxurious fashion apparel and high-end leather goods, as well as premium knitwear, eyewear, watches, jewellery, silk goods, shoes, handbags, beauty and skincare products. Gucci is well known for its distinctive “Double-G” monogram, as well as the iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar.

Some of the world’s best creative fashion designers have worked for the Gucci brand including Tom Ford, Frida Giannini and Alessandro Michele. Gucci is owned and managed by the French luxury holding company: Kering which also owns and manages other top luxury fashion brands including Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin and Girard-Perregaux.

For its Fall 2021 collection, Gucci partnered with the art auction house Christie’s on an NFT video called Aria, which sold in June 2021. In October 2020, the sustainable collection “Off the Grid” was featured in the latest The Sims game.

In March 2023, Gucci secured a partnership with web3 company: Yuga Labs (The parent company of the Bored Ape Yacht Club NFT collection and the metaverse world: Otherside).

Would people be able to buy Gucci products on the Otherside metaverse world? We do not know yet.

Fashion creators are using some of the best fashion hashtags for Instagram

2. Dior

Dior is one of the top 10 most-followed luxury fashion brands on TikTok with 8.2+ million followers.

@dior

Founded in 1946 by fashion designer Christian Dior in Paris France; the Dior brand sells luxurious fashion apparel and accessories including high-end leather goods, haute couture clothes, jewellery, perfumes, shoes and skincare. Dior is owned by LVMH Moët Hennessy Louis Vuitton (LVMH).

The popular Israeli-American actor, Natalie Portman wore a Dior’s gown and cape for the 2020 Oscars Awards ceremony. The cape was embroidered with all of the female film directors’ names who weren’t nominated for #Oscars in 2020. The gown and cape required 600 hours of workmanship by Dior ateliers according to Bazaar magazine. 

⭐️ Most read today: how to write the best creative photography brief

Marketers are using some of the top 25 fashion hashtags on TikTok

1. Louis Vuitton

Louis Vuitton is one of the top 10 most popular luxury fashion brands on TikTok with 14+ million followers.

@louisvuitton

 

Owned by LVMH Group. Founded in 1854 by French fashion designer Louis Vuitton in Paris, France; Louis Vuitton is the world’s most valuable luxury brand and is a division of the French LVMH group. The Louis Vuitton brand sells leather goods, handbags, trunks, shoes, watches, jewellery, fragrances, accessories, beauty and skincare products. The brand is well-recognised for its LV monogram. Some of the world’s most popular celebrities and influencers serve as brand ambassadors for Louis Vuitton including Léa Seydoux (French actor), Alicia Vikander (Swedish actor), Korean boy music band: BTS, Emma Stone (American actor), Sophie Turner (English actor), Liu Yifei (Chinese-American actor, singer, model) and Naomi Osaka (tennis player).

In 2019, Louis Vuitton partnered with Riot Games, the creators of the game League of Legends. An exclusive travel case for the Cup Trophy and other digital assets was designed by Nicolas Ghesquiére (Fashion designer and creative director). This was followed by a real capsule collection inspired by League of Legends.

The LVMH Innovation Award1 is open to startup companies established within the past five years, valued less than US$100 million, have no more than 50 employees, and whose solutions are relevant to LVMH. The finalists present their projects during the Viva Technology show in Paris and a jury of experts appoints the winner. The winning startup is rewarded with a partnership and support from LVMH brands. Since the launch of the initiative in 2017, startups that have won the LVMH Innovation Award are Heuritech (deep learning), Oyst (e-commerce solution), VeChain (blockchain), Kronos Care (post-purchase solution), 3D Look (trial experience), Crobox (customer behaviour analysis), and Bambuser (live stream shopping).

Following some of the top TikTok marketing trends, the Louis Vuitton brand enjoys a healthy following on TikTok helping them plant the seeds for future success.

Fashion marketers are also reading the best fashion marketing ideas and examples.

Luxury high fashion at half prices:

• eBay
• Vinted is an online clothing and home goods marketplace. Vinted has some 45 million users (May 2021) who upload their items of clothes or home goods to sell or buy those uploaded by others. Users pay no fees for listing, but Vinted takes a “buyer protection” rate that is either between 3% and 8% of the cost of an item, or a direct cut (in the UK – between £0.03 and £0.08), depending on the value of the good. Vinted has operations across 13 markets — France, Germany, Belgium, Spain, Italy, the Netherlands, Austria, Poland, Czech Republic, Lithuania, Luxembourg, the UK and the USA.
• Depop is an online marketplace (web & app) to buy and sell unique fashion, Similar to Poshmark, Depop has 30+ million registered users in more than 150 countries. You can discover and celebrate your style on your terms, and feel good about your fashion choices by extending the lives of millions of fashion clothing, accessories and garments.
• Poshmark. A popular online marketplace for both cheap and luxury second-hand high fashion.

Clothing waste options:

• WornUp makes new things from old clothing. They up-cycle non-wearable uniforms and production offcuts and turn them into new things helping reduce textiles in a landfill.

Fashion creators are using some of the top 25 fashion hashtags on Instagram

Conclusion

Knowing the top 10 most-followed luxury fashion brands on TikTok is essential for fashion marketers, fashion designers, and fashion content creators because it provides valuable insights into current trends, consumer behaviour, and effective content strategies.

These top 10 most popular luxury fashion brands on TikTok set the tone for fashion aesthetics, engagement tactics, and innovation, influencing broader fashion and fashion marketing practices.

By analysing their success, fashion marketers can identify emerging fashion trends, benchmark their performance, and uncover opportunities for creative direction, collaborations, ultimately helping them stay competitive and resonate with their customers.

Luxury fashion branding and associations with celebrities and top fashion designers also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.