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THE WORLD’S TOP 20 LUXURY HIGH FASHION BRANDS IN 2025

The world’s top 20 luxury high fashion brands in 2025. The best 20 haute couture fashion designers. The best-selling & most popular top 20 global luxury fashion houses in the world.

By Mau, a Senior Fashion Marketing Specialist at eDigital.

THE WORLD’S TOP 20 LUXURY HIGH FASHION BRANDS IN 2025

Becoming aware and following some of these top 20 most popular high fashion houses will help you with:

 1. Market insights & trend forecasting

• Analysing content from top-performing fashion brands helps identify emerging trends in aesthetics, storytelling and audience engagement.
• Tracking growth patterns reveals which fashion styles, fashion campaigns, and fashion collaborations resonate with audiences.

 2. Competitive benchmarking

• Understanding the marketing strategies of top luxury fashion brands provides a benchmark for measuring your own fashion brand’s performance.
• Insights into content frequency, post formats (reels, stories, lives), and engagement tactics can inform your own marketing plan.

 3. Inspiration for creative direction

• Observing how luxury fashion brands use visuals, colours, and storytelling can spark fresh ideas for new fashion collections, ad campaigns, and content creation.
• High fashion brands often set the tone for broader fashion trends that trickle down to other fashion market segments.

 4. Audience behaviour & preferences

• By studying audience engagement, fashion designers and fashion marketers can better understand what consumers value, whether it’s craftsmanship, heritage, sustainability or exclusivity.
• Knowing which content formats perform best helps tailor content strategies to match audience preferences.

 5. Partnerships & influencer collabs

• Luxury fashion brands often collaborate with top influencers, popular celebrities, and other brands. Observing these partnerships can help identify potential collaborators for your own fashion brand.

 6. eCommerce & social shopping trends

• Luxury fashion brands leverage some of the top 10 live-selling apps, tools and software for product drops, exclusive previews, and social commerce. Tracking these tactics can help you optimise your own e-commerce approach for your fashion brand.

Fashion creators are reading the best fashion hashtags for Tiktok

THE WORLD’S TOP 20 HAUTE COUTURE BRANDS IN 2025

Grandparents are good people who – sometimes – behave badly.

But this time, your lovely grandma surely told you that you should value what people do, not what they wear.

You did not listen and you are ready to find out what the world’s top 20 most popular high fashion brands are.

20. Hugo Boss 

Hugo Boss is one of the world’s top 20 luxury fashion brands with 12.2+ million followers on Instagram.

@boss

Note: Harming a Voodoo doll of your “Boss” seems to keep employees happy! 😂

Hugo Boss is one of the most famous luxury fashion brands in Germany. Hugo Boss is selling sneakers made with Piñatex, a non-woven fibre made from the waste leaves of pineapple plants. Another brand using Piñatex is Paul Smith.

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

Just in: the world’s top 25 most-followed people on TikTok – list

19. Alexander McQueen

Alexander McQueen is one of the world’s top 20 luxury fashion brands with 13+ million followers on Instagram.

@alexandermcqueen

Alexander McQueen is a British luxury fashion house founded by designer Alexander McQueen in 1992. Its current creative director is Sarah Burton. Jun Ji-Hyun is Alexander McQueen’s most notable brand ambassador.

You will love the diversity of models used on the below show in a unique location. Naomi Campbell closes it to perfection.

Marketers are using the best influencer marketing brief – template

18. Bvlgari

Bvlgari is one of the world’s top 20 luxury high fashion brands with 14.2+ million followers on Instagram.

@bvlgari

Bvlgari (aka Bulgari) is an Italian luxury brand known for its luxury jewellery, watches, fragrances, accessories, and leather goods. Bulgari list of global ambassadors includes Julian Moore, Zendaya, Lisa Manoban, Rachel Weiz, Priyanka Chopra Jonas, Liu Wen and Anne Hathaway.

⚡️Trending this week: the best fashion hashtags for Instagram

Tip: A good practice when putting together the best social media brief when hiring a new agency; includes asking them to research the social media activities performed by your top 2 or top 3 fashion competitors.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

17. Hermès

Hermès is one of the world’s top 20 luxury high fashion brands with 14.9+ million followers on Instagram.

@hermes

Founded in 1837 by Thierry Hermès in Paris, France, Hermès manufactures and sells luxury fashion goods. It specialises in leather goods and saddlery (accounting for around half of the revenue); clothes and accessories; silk and textiles and other products such as perfumes, watches, jewellery, and home furnishings. Hermès operates via a network of 200+ exclusive stores and retail shops around the world. The Hermès brand is best known for its Birkin and Kelly bags.

In 2021, Hermès announced a new edition of its classic 1997 Victoria travel bag made using lab-grown mycelium developed by the California startup MycoWorks. The new material is called Sylvania and is a hybrid of nature and biotechnology, a new generation of biotech materials made by combining agricultural waste and mycelium.

Exclusive read: the top ethical issues in Marketing

Fashion creators on TikTok checked out some of the top 10 luxury fashion brands on TikTok.

16. Balenciaga

Balenciaga is one of the world’s top 20 luxury high fashion brands with 14.9+ million followers on Instagram.

@balenciaga

Owned by the Kering group, Balenciaga is one of the world’s most popular French haute couture brands.

An outcome of Kering’s partnership with Fashion for Good and its investments in startups focused on the intersection of fashion and sustainability is Balenciaga’s October 2020 collection, which included 90% recycled, upcycled, or certified-sustainable materials.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Most read today: the top ethical issues in Marketing

Reignite growth for your fashion brand with our Strategy Workshops

Are you facing soaring customer acquisition costs, dwindling organic reach, stagnant website traffic, declining lead generation, or a ROAS too low to cover costs and drive solid profits?

Are you experiencing new competitors, changing customer behaviours, or industry disruptions?

It is time for a fresh perspective.

Our digital marketing strategy workshops:

 Identify weaknesses, uncover new opportunities and provide actionable insights to reignite business growth

 Recalibrate your approach, ensuring your team stays competitive and aligned with market trends and with your company’s broader objectives

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Learn more about our workshops now!

15. Tommy Hilfiger

Tommy Hilfiger is one of the world’s top 20 luxury high fashion brands with 15.1+ million followers on Instagram.

@tommyhilfiger

Tommy Hilfiger is one of the most famous American luxury fashion brands. One of the most interesting things about Tommy Hilfiger is that they are manufacturing sneakers made partly from Frumat, a cellulose-based material extracted from apple skin and core waste.

Fashion marketers are using the best fashion hashtags for TikTok

Fashion marketers checked out some of the top 10 luxury fashion brands on TikTok

14. Ralph Lauren

Ralph Lauren is one of the world’s top 20 luxury high fashion brands with 16.3+ million followers on Instagram.

@ralphlauren

Founded in 1967 by fashion designer Ralph Rueben Lifshitz in New York City; Ralph Lauren is one of the most iconic American high fashion brands. Runway show models include Gigi Hadid, Bella Hadid, Grace Elizabeth Harry Cabe, Adut Akesh, Feretta Radic. Ralph Lauren’s marketing campaigns’ singers include Janelle Monáe and others.

The controversial Ghanaian American fashion designer, Virgil Abloh famously bought some Ralph Lauren flannel shirts for $40 each and simply screen printed the word ‘Pyrex‘ and the number 23 on them, before selling them for $550 each.

Hiring a video producer? Learn how to write the best video production brief + template

In October 2022, Ralph Lauren received criticism by the Mexican President’s wife who posted a photo on Instagram accusing the fashion brand of plagiarism of indigenous Mexican designs.

Did you know: It was just until the year 2021 that the Australian Fashion Week had its first indigenous runway. Better late than never, I guess.

Need luxury fashion marketing support? Contact us today.

13. Maison Valentino

Maison Valentino is one of the world’s top 20 luxury high fashion brands with 19+ million followers on Instagram.

@maisonvalentino

 

Valentino is one of the most famous Italian luxury fashion brands.

An interesting fact about the Valentino brand is the work they have been doing with Animal Crossing.

Animal Crossing is currently one of the most successful video games, and one in which buying clothes is one of the favourite activities of its characters. The popularity of the game persuaded Valentino to recreate 20 looks from the SS20 and PreFall 20/21 collections to be worn exclusively by the game’s avatars.

Marketers are reading the best fashion marketing campaign ideas

The high fashion market resale industry is no the rise

Top resale online marketplaces for high fashion and luxury fashion are popular.

Ibid wrote that hundreds of thousands of new fashion items are listed every day on platforms such as Depop often snapped up in seconds by its 30 million+ users, spread across more than 150 countries. And according to Depop, 90% of active users are under the age of 26.

Treet is another online marketplace helping brands set up their resale sites. Treet gained $2.8 million in a seed funding round in May 2021, taking a 10% cut from any sale.

Reflaunt, which allows shoppers to resell their old purchases on the original brand’s website, offers a similar service, but off-platform, and is supported by the likes of fashion label Balenciaga.

Other large, pre-existing companies are pivoting to resale too or building their fashion resale arms.

Rent the Runway, which previously allowed its users to hire high-fashion items for a short time, is now entering the luxury high-fashion resale space too.

Just updated: the top 10 trending fashion hashtags on TikTok

12. Michael Kors

Michael Kors is one of the world’s top 20 luxury high fashion brands with 19.3+ million followers on Instagram.

@michaelkors

Michael Kors is one of the most popular American fashion brands.

You will also like this year’s top 10 graphic design trends

The top challenges faced by luxury high fashion brands

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled or are very hard to give another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion marketers are using some of the best 25 fashion hashtags on TikTok.

11. Emporio Armani

Emporio Armani is one of the world’s top 20 luxury high fashion brands with 19.9+ million followers on Instagram.

@emporioarmani

Founded in 1975 by Giorgio Armani in Milan, Italy – after learning the craft at Nino Cerruti atelier – Armani designs, manufactures and sells luxury high fashion and lifestyle products. It offers apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances, cosmetics and skin care products under a range of brand names: Giorgio Armani, Emporio Armani, Armani Beauty and A/X Armani Exchange.

Canadian singer Shawn Mendes was one of Emporio Armani’s ambassadors for their watch collection between 2017 and 2021.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

Next: the world’s top luxury high 10 fashion brands or the top luxury high 25 fashion brands

Is your marketing generating sales and profit for your business

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never return to the same way you were doing fashion marketing.

Need social media marketing training? Contact us today.

Places to buy luxury high fashion brands at half prices

• eBay
• Vinted is an online clothing and home goods marketplace. Vinted has some 45 million users (May 2021) who upload their items of clothes or home goods to sell or buy those uploaded by others. Users pay no fees for listing, but Vinted takes a “buyer protection” rate that is either between 3% and 8% of the cost of an item, or a direct cut (in the UK – between £0.03 and £0.08), depending on the value of the good. Vinted has operations across 13 markets — France, Germany, Belgium, Spain, Italy, the Netherlands, Austria, Poland, Czech Republic, Lithuania, Luxembourg, the UK and the USA.
• Depop is an online marketplace (web & app) to buy and sell unique fashion, Similar to Poshmark, Depop has 30+ million registered users in more than 150 countries. You can discover and celebrate your style on your terms, and feel good about your fashion choices by extending the lives of millions of fashion clothing, accessories and garments.
• Poshmark. Online marketplace for both cheap and luxury second-hand high fashion.

Organisations helping with clothing waste

• WornUp makes new things from old clothing. They up-cycle non-wearable uniforms and production offcuts and turn them into new things helping reduce textiles in a landfill.

⭐️  Trending this week: the top 25 most popular fashion hashtags on TikTok

Need fashion marketing ideas? the best fashion marketing ideas and examples.

Conclusion

Knowing the world’s top 20 most-followed luxury fashion brands is essential for fashion marketers, fashion designers, and fashion content creators because it provides valuable insights into current trends, consumer behaviour, and effective content strategies.

These top 20 luxury fashion brands set the tone for fashion aesthetics, engagement tactics, and innovation, influencing broader fashion and fashion marketing practices.

By analysing their success, fashion marketers can identify emerging fashion trends, benchmark their performance, and uncover opportunities for creative direction, collaborations, ultimately helping them stay competitive and resonate with their customers.

Luxury fashion branding and associations with celebrities and top fashion designers also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.

eDigital can help you deploy successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the world’s top 10 luxury high fashion brands or the top luxury high 25 fashion brands

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

WORLD’S TOP 20 LUXURY FASHION BRANDS IN 2025

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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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