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THE WORLD’S TOP 25 LUXURY HIGH FASHION BRANDS ON INSTAGRAM IN 2025

The world’s top 25 luxury fashion brands on Instagram in 2025. The most-followed haute couture brands on Instagram. The most popular high fashion brands with millions of followers on Instagram.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE WORLD’S TOP 25 LUXURY HIGH FASHION BRANDS ON INSTAGRAM IN 2025

Becoming aware and following some of these top 25 most popular high fashion houses will help you with:

 1. Market insights & trend forecasting

• Analysing content from top-performing fashion brands helps identify emerging trends in aesthetics, storytelling and audience engagement.
• Tracking growth patterns reveals which fashion styles, fashion campaigns, and fashion collaborations resonate with audiences.

 2. Competitive benchmarking

• Understanding the marketing strategies of top luxury fashion brands provides a benchmark for measuring your own fashion brand’s performance.
• Insights into content frequency, post formats (reels, stories, lives), and engagement tactics can inform your own marketing plan.

 3. Inspiration for creative direction

• Observing how luxury fashion brands use visuals, colours, and storytelling can spark fresh ideas for new fashion collections, ad campaigns, and content creation.
• High fashion brands often set the tone for broader fashion trends that trickle down to other fashion market segments.

 4. Audience behaviour & preferences

• By studying audience engagement, fashion designers and fashion marketers can better understand what consumers value, whether it’s craftsmanship, heritage, sustainability or exclusivity.
• Knowing which content formats perform best helps tailor content strategies to match audience preferences.

 5. Partnerships & influencer collabs

• Luxury fashion brands often collaborate with top influencers, popular celebrities, and other brands. Observing these partnerships can help identify potential collaborators for your own fashion brand.

 6. eCommerce & social shopping trends

• Luxury fashion brands leverage some of the top 10 live-selling apps, tools and software for product drops, exclusive previews, and social commerce. Tracking these tactics can help you optimise your own e-commerce approach for your fashion brand.

THE WORLD’S TOP 25 HAUTE COUTURE BRANDS ON INSTAGRAM IN 2025

Grandparents are good people who – sometimes – behave badly.

But this time, your lovely grandma surely told you that you should value what people do, not what they wear.

You did not listen and you are ready to find out what the world’s top 10 most popular high fashion brands are.

⭐️ Most read today: how to write the best creative photography brief

25. Salvatore Ferragamo

Salvatore Ferragamo is one of the world’s top 25 most popular luxury high fashion brands on Instagram with 7.5+ million followers.

@ferragamo

Salvatore Ferragamo has used orange fiber (a sustainable silk-like twill fabric derived from the leftovers of citrus juice) in some of its collections.

In 2022, In order to attract Gen Z, Ferragamo decided to hire Maximilian Davis (a Caribbean-British fashion designer who was already selling his designs to Rihanna and Dua Lipa) as a creative director.

Fashion creators are using the best 10 fashion hashtags for Tiktok

The Frequency Illusion: How Luxury Brands Use Repetition to Drive Desire and Sales

Why do luxury fashion marketers spend so much time posting photos, videos and reels on Instagram?

To build “Frequency illusion” cognitive bias.

Here is how it works:

A luxury brand launches a product through ads and familiarises the consumers with high-frequency posting.

As a result of frequency illusion, once the consumer notices the product, they start paying more attention to it.

Frequently noticing the high-fashion product on social media, in conversations, and in real life, leads potential buyers to believe that the product is more popular – or in frequent use – than it is.

Either due to a desire to conform or simply to own the product, the consumer eventually makes the purchase.

This phenomenon is a marketing trick used in luxury fashion that increases the likelihood of the consumer buying luxury products.

Just in: the world’s top 25 most-followed people on TikTok – list

24. Polo Ralph Lauren

Polo Ralph Lauren is one of the world’s top 25 most popular luxury high fashion brands on Instagram with 9.7+ million followers.

@poloralphlauren

 

Polo Ralph Lauren is considered a premium or aspirational luxury brand, though it may not be classified in the same tier as ultra-luxury brands like Gucci, Louis Vuitton or Chanel.

Polo is known for its classic, preppy style and offers a range of clothing, from casual wear to higher-end items like tailored suits and luxury accessories.

Polo’s association with timeless American fashion, lifestyle marketing, and high-quality craftsmanship gives it a prestigious image.

The Polo brand is more accessible than other Ralph Lauren brands, offering a mix of casual and semi-formal clothing at price point that is lower than those of many luxury fashion houses.

This makes Polo a premium brand with a wide appeal rather than an exclusive luxury fashion label.

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Fashion creators on TikTok checked out some of the top 10 luxury fashion brands on TikTok.

23. Moschino

Moschino is one of the most popular high fashion brands on Instagram with 11.9+ million followers.

@moschino

Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek fashion designs.

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

22. Miu Miu

Miu Miu is one of the most popular haute couture brands on Instagram with 12+ million followers.

@miumiu

Miu Miu is one of the most popular Italian luxury fashion brands on Instagram. Miu Mium brand is owned by Prada, another popular brand on Instagram followed by millions of people. Miu Miu uses its Instagram account to showcase iconic fashion pieces and collections.

In 2015, the UK’s Advertising Standards Authority banned a double-page Miu Miu ad with actor Mia Goth (then 22) that ran in British Vogue. 

Using minors and even adults who look like minors is surely one of the top ethical issues in marketing and advertising.

Luxury Fashion: the alluring blend of desire and exclusivity

Luxury fashion represents more than just clothing, it’s an experience:

• A flight of fancy
• An embodiment of beauty
• Masterful craftsmanship
• A tribute to cultural heritage
• Glamour at its finest
• Lavish fashion shows that mesmerise

And, yes, even fashion marketing that fuels desire.

But here’s the secret you already know:

The more elusive a fashion piece is, the more irresistible it becomes.

Luxury fashion isn’t just about owning, it’s about coveting what few can have.

Fashion marketers are learning how to write the best video production brief + template

21. Saint Laurent

Saint Laurent is one of the world’s top 20 luxury high fashion brands with 12+ million followers on Instagram.

@ysl

Founded in 1961 by Yves Henri Donat Mathieu-Saint Laurent in Paris, France; Saint Laurent sells high-fashion apparel and accessories.

Owned by the Kering Group, some of the most popular YSL products include clothing, shirts, skirts, pants, perfumes, makeup and skincare products, bags, belts, jewellery, glasses, and accessories for men and women.

In 2022, Kering (parent company) confirmed its Saint Laurent brand stopped using fur in its products.

Other brands from the Kering group such as Brioni, Gucci and Balenciaga will also stop using animal fur material.

This marks a new era for what is considered “luxury” to now include what is socially responsible, sustainable, ethical and innovative and offers an example to the rest of the fashion industry to move away from an outdated idea of luxury.

Trending this week: this year’s best 10 men’s cargo pants styles

Current challenges for the high fashion industry:

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Next: The world’s top 20 luxury fashion brands – list

Fashion marketers are also reading the best fashion marketing campaign ideas

Top trending fashion brands right now

• Stella McCartney is one of the most-followed high fashion brands on Instagram with 7.4+ million followers. @stellamccartney. Stella McCartney is one of the most popular British luxury fashion brands in the world. Stella McCartney was the first luxury house to label itself ’vegan’ since it did not use leather, fur, or skin. Its latest launch is the world’s first-ever garments made from vegan, lab-grown Mylo mushroom leather. Mylo is a sustainable alternative to leather, created by Bolt Threads, a San Francisco-based company active in the research and development of new alternative materials, and a longtime collaborator with Stella McCartney—they launched vegan Microsilk together in 2017. Mylo has been funded by Bolt Threads and a consortium of Adidas, Kering, lululemon, and Stella McCartney. Stella McCartney is owned by the Kering group.
• Celine. 7.3+ million followers on Instagram. Celine is one of the most popular French fashion brands.

Fashion marketers checked out some of the top 10 luxury fashion brands on TikTok.

Fashion creators on TikTok checked out some of the top 10 luxury fashion brands on TikTok.

Top 10 sustainable fashion brands to consider

• Amour Vert
• Boody
• Everlane
• Kitx (Sydney, Australia)
• Patagonia
• PeopleTree
• Reformation
• Tentree
• Vega Sneakers
• Vege Threads

Do you require social media training for you or your team? Contact us today.

Fashion marketers are using some of the top 25 most popular fashion hashtags for Instagram when publishing their fashion.

Next: the world’s top 20 luxury fashion brands – list

Conclusion

Knowing the world’s top 25 most-followed luxury fashion brands is essential for fashion marketers, fashion designers, and fashion content creators because it provides valuable insights into current trends, consumer behaviour, and effective content strategies.

These top 25 luxury fashion brands set the tone for fashion aesthetics, engagement tactics, and innovation, influencing broader fashion and fashion marketing practices.

By analysing their success, fashion marketers can identify emerging fashion trends, benchmark their performance, and uncover opportunities for creative direction, collaborations, ultimately helping them stay competitive and resonate with their customers.

Luxury fashion branding and associations with celebrities and top fashion designers also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.