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WHAT TIME ZONE DOES GOOGLE ANALYTICS USE IN 2025?

The time zone Google Analytics uses in 2025!

Written by Mau, a Senior Google Analytics Specialist at eDigital.

The exact time zone Google Analytics uses when presenting the most popular times your users are visiting your website or app.  Marketers and business owners use Google Analytics time zone insights to ensure they are promoting their business when people are most likely to visit their website or app.  Find out below the time zone Google Analytics uses to provide you with your users’ most popular times they are in.

The correct time zone Google Analytics use is…

Google Analytics uses the time zone you set on your Google Analytics view. 

If you did not set up your preferred time zone, Google Analytics will pick up your computer time zone when you set up your Google Analytics account.

what time zone does google analytics use screenshot edigital agency

what time zone does google analytics use screenshot eDigital agency

How to check or change Google Analytics time zone – Steps

Steps:

  1. Log in to your Google Analytics account
  2. Make sure you are in the right Google Analytics view you want to check or change the time zone
  3. Click on the “Admin” tab.
  4. Now 3 columns will be presented: Account, Property and View.
  5. Click on the “View settings” under the View column.
  6. A new column will appear.
  7. Scroll down to “Time zone country or territory”
  8. You can now change your country and time zone as you wish.
  9. Click the “Save” button at the bottom of the column.
  10. Viola! You have successfully checked, changed or updated your Google Analytics time zone

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Conclusion

With the new Google Analytics 4 (GA4), if you choose a time zone that honours Daylight Savings Time, GA4 automatically adjusts for time changes.

You can use Greenwich Mean Time if you don’t want to adjust for Daylight Savings Time.

Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively.

Report data may refer to the old time zone for a short period after you update your settings until Analytics servers have processed the change.

We recommend that you change the time zone for a GA4 property no more than once per day so Analytics can process the change.

For the best GA4 support, contact us today!

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WHAT TIME ZONE DOES GOOGLE ANALYTICS USE IN 2025

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