HOW TO FIND THE RIGHT INFLUENCERS

Learn how to find the right influencers for your next marketing campaigns.

Brought to you by Mau, a Senior Influencer Marketing Specialist at eDigital.

HOW TO FIND THE RIGHT INFLUENCERS

CHOOSING THE RIGHT INFLUENCERS

Before you select the right influencers for your next marketing campaign, you must define the business goals it should achieve. Remember that influencer marketing should be only one part of your overall marketing strategy and should be aligned with the other marketing campaigns you promote on other channels.

Below are our top four tips when selecting the right influencers for your brand:

Check their following and ensure that their followers’ demographic is similar to the demographics of the brand you want the influencers to promote.
Ensure the influencer is aligned with your company and brand values.
Discover whether their followers are genuine. You can detect strange patterns when looking at their followers’ numbers growth rate.
Use data, AI and analytics. If you are using one of the best Influencer Marketing platforms to find and manage influencers, they should be able to give you influencer data and insights such as growth rate over time, past collaborations, age, gender, location, sentiment and historic engagement rates.

An influencer’s engagement rate is defined by the percentage of the influencer’s followers who “like”, “comment” and/or “share” their content.

Tip: Curation is key. You want to find influencers who actually use your brand most days. You do not want to find influencers who just want to hold your product and pose for the photo.

Ready to brief your first influencers? Get our premium Influencer Brief template today!

CONCLUSION

Finding the right influencers is important for optimising the impact of marketing campaigns.

Working with the right influencers ensures that your brand’s message reaches the right audience, builds trust, and achieves high engagement, ultimately leading to better marketing results and a stronger brand presence.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
Training: social media marketing training and digital marketing training.
SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

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