HOW TO WORK WITH INFLUENCERS IN 2024
The best 7 tips for how to work with influencers in 2024. The best influencer marketing tips for working with influencers.
Written by Mau, a Senior Influencer Marketing Specialist at eDigital.
HOW TO WORK WITH INFLUENCERS IN 2024
Influencer marketing is now a $5 billion industry in the U.S.A. – and is expected to grow to $7 billion by 2024 – and marketers who already work with creators are now committing more budget to it. Meanwhile, some marketers from industries not usually associated with influencer marketing are leaning in and asking for the best tips on how to work with influencers.
HOW TO WORK WITH INFLUENCERS IN 2024 – TOP 7 TIPS
7. Commit influencer marketing budget to TikTok
For new marketers, now is the time to start your Influencer Marketing on TikTok as prices remain low. Existing marketers should evaluate their TikTok influencer investments to see whether to allocate more spending on TikTok.
Trending this week: How to create an employee influencer program
Addison Rae Influencer popularity more important than studies
6. Focus on Instagram Reels
Static posts aren’t going away, but Instagram is prioritising Reels. Marketers should follow suit with their influencers to ensure their content gets in front of audiences.
Popular this month: The world’s top 10 most popular YouTubers
influencer marketing campaign Dua Lipa YSL Beauty Loveshine lipstick
5. Branded content deals should include Youtube Shorts
Creators can now easily convert part of their long-form videos into Shorts using YouTube’s native tools.
Marketers are reading: How much do Influencers charge this year
Walmart Influencer campaign on TikTok closet makeover
4. Create shoppable branded content
When negotiating influencer contracts, ensure your influencers add shopping tags or other calls to action in their content. You (marketers) should do the same when boosting that content as ads or reposting on your social media accounts.
Influencers are reading: The world’s top 25 female fitness influencers
3. Make sure influencers are disclosing paid partnerships
This should be a no-brainer at this point, but given the recent controversy over nondisclosure in crypto partnerships, it’s worth this reminder.
You will enjoy reading: The world’s top 10 most-followed Instagram influencers
event marketing plan funny cat influencers meeting
2. License trusted creators
Licensing (or “whitelisting” as it was previously called) gives brands direct access to a creator’s accounts to easily boost creator posts as ads, including several targeting options to optimise your influencer marketing reach and conversions.
Editor’s pick: The top 10 computer-generated influencers
media kit influencer dogs smell like a scam funny meme
1. Measure influencer marketing results
Marketers finally have a baseline from the Association for National Advertisers (ANA) on which to judge the effectiveness of their creator campaigns. Use it and iterate accordingly.
Most useful read for marketers: The world’s best Influencer marketing platforms
Influencer campaign Chris Hemsworth BOSS
The top 10 most popular influencer marketing articles this year:
- How much do influencers charge this year?
- How to increase YouTube subscribers
- The world’s top 25 female fitness influencers and personal trainers – list
- The world’s top 25 sporting athletes on Instagram – list
- The top 25 most popular Australians on Instagram
- The top 10 social media marketing trends for this year
- The top 25 luxury fashion brands on Instagram
- Facebook’s Advertising Interest Targeting List – Print-friendly version
- How to sell music online – Top tips
- The best Instagram widgets for your website
Conclusion
As the market dynamics change and consumer preferences shift, marketers can “be more” believable, efficient, memorable, organic, relevant, and effective with influencer marketing. Learn more about how to get started with influencer marketing by contacting us today.
eDigital can help you conceptualise, plan, develop, run and optimise successful influencer marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Training: social media marketing training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Contact us today and start boosting your leads and sales.
Hundreds of marketers have supported us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.
Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
HOW TO WORK WITH INFLUENCERS IN 2024
was brought to you by Mau
Mau is one of the most popular marketing consultants offering the best digital marketing strategy workshops and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates
Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter
