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THE TOP 25 MOST-FOLLOWED BRITISH PEOPLE ON INSTAGRAM UK IN 2025
Who are the most popular 25 British people on Instagram UK in 2025? Find out the top list of the most followed Brits and their Instagram accounts in the UK in 2025. The top 25 Instagram celebrities and influencers in the UK.
By Mau, a Senior Instagram marketing specialist at eDigital.
Marketers are reading how much do influencers charge?
THE TOP 25 BRITISH PEOPLE IN THE UNITED KINGDOM WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2025
Before you start your Instagram influencer outreach program in the United Kingdom, let me tell you something you probably have been turning a blind eye toâŚ
Instagram is not helping your business
- Instagram is a âmoney extractionâ machine. Their business model is made to make money from you.
- The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. Thatâs why only 5% of your followers may see your posts (If you are lucky!)
- You keep trying to build an audience on Instagram you will never own.Â
- You cannot transfer your hard-earned Instagram followers to your best CRM software.
- Your customer acquisition costs from Instagram ads are through the roof.
The solution
I can offer you the best digital marketing strategy workshops that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE TOP 25 MOST POPULAR BRITISH CELEBRITIES, INFLUENCERS AND STARS ON INSTAGRAM – RANKING 2025 LIST
Some of our best virtual assistants have uncovered the top 25 most popular British people on Instagram getting millions of Instagram followers fast.
Many popular British people, creators, influencers, celebrities and artists entered this year’s “The Top 10 Most Followed Instagram Celebrities in the United Kingdom“ list.
Yet few sit high above the frou-frou and have become a key conduit of Influencer marketing dollars in the UK and overseas. These top 10 popular UK-based stars on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio and Justin Bieber with hundreds of millions of Instagram followers.
Even some of the world’s most popular computer-generated celebrities on Instagram may have more followers than some of these British Instagram celebrities in the United Kingdom.
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25. Demi Rose Mawby
Demi Rose Mawby is one of the most popular British women on Instagram with 19+ million followers.
@demirose
Demi Rose Mawby popular British woman on Instagram with the new PRETTYLITTLETHING logo.
Demi Rose Mawby is from Birmingham, the UK, She is a fashion and bikini model and a DJ.
The majority of her Instagram content is fashion-based, showing off editorial shoots she’s been involved with and collections with fashion brands, but she’s also used her platform to talk about bereavement and updates on her mental health.
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Demi Rose Mawbyâs Instagram account is known for its lively, eye-catching content that often features her fashion modelling work.
Demi shares a mix of glamorous photos, lifestyle shots, and stunning travel images.
Mawbyâs posts often highlight her fashion style and physical beauty attracting a large following.
The aesthetic of her Instagram account is typically colourful with a fashion vibes.
All in all, her account radiates fashion style, making it a popular destination for fashion and beauty fans.
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24. Rosie Huntington Whiteley
Rosie Huntington Whiteley is one the most-followed British women on Instagram with 20+ million followers.
@rosiehw
Rosie Alice Huntington-Whiteley popular British woman on Instagram wearing a white t-shirt with the new StĂźssy logo.
You can also dive into the top 10 female Brits on Instagram
Rosie Alice Huntington-Whiteley is an English model.
Rosie is best known for her work for lingerie retailer Victoria’s Secret, formerly being one of their brand “Angels“, for being the face of Burberry’s 2011 brand fragrance Burberry Body, for her work with Marks & Spencer, and, most recently, for her artistic collaboration with denim-focused fashion brand Paige.
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Other Rosieâs collaborations with brands include: Ives Saint Laurent, wardrobe.nyc, noble panacea (skincare brand), Burberry, Calvin Klein, Nensi Dojaka, Alo Yoga, StĂźssy, Celine, Marks and spencer, Dolce and Gabanna, Rose Inc and others.
Sports marketers are reading:Â The world’s most followed footballers on Instagram
THE “INSTAGRAM STARDOM” DEBATE
While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, and augmented lips); others believe this objectification is valid and acceptable.
“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move”
Natasha Gillezeau wrote on AFR
Marketers – who decide on Instagram influencer marketing budgets – as part of a social media strategy – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.
23. Henry Cavill
Henry Cavill is one of the most-followed British on Instagram with 27+ million followers.
@henrycavill
Henry Cavill wearing a cape with the new Superman logo.
Henry William Dalgliesh Cavill is a British actor. He is known for his portrayal of Charles Brandon in Showtime’s The Tudors, DC Comics character Superman in the DC Extended Universe, Geralt of Rivia in the Netflix fantasy series The Witcher, as well as Sherlock Holmes in the Netflix film Enola Holmes.
British marketers are using the best Instagram virtual assistants
Henry Cavill was criticised for comments about the #MeToo movement and rape in an interview in 2018. Cavill was speaking to GQ Australia when the interviewer asked how #MeToo had affected him.
âStuff has to change, absolutely,â Cavill said, before adding: âThereâs something wonderful about a man chasing a woman ⌠I think a woman should be wooed and chased, but maybe Iâm old-fashioned for thinking that.â
âItâs very difficult to do that if there are certain rules in place. Because then itâs like: âWell, I donât want to go up and talk to her, because Iâm going to be called a rapist or something.ââ
âNow? Now you really canât pursue someone further than, âNoâ. Itâs like, âOK, coolâ. But then thereâs the, âOh whyâd you give up?â And itâs like, âWell because I didnât want to go to jail?ââ
Social media users have been quick to punish Cavill for his views. One Twitter user asked: âWhen did the notion that being chased is a pleasant feeling become so universally accepted?â
Learn how to brief an influencer today!
Access now this exclusive list of the top 250 most-followed Brits on Instagram.
The top 250 most-followed Brits on Instagram list screenshot
22. Emilia Clarke
Emilia Clarke is one of the most popular British on Instagram with 28+ million followers.
@emilia_clarke
Emilia Clarke popular British woman on Instagram wearing a shirt with the new Chanel logo and a cap with the new Ferrari logo.
Emilia Clarke is a British actor.
Emilia is best known for her portrayal of Daenerys Targaryen in the HBO fantasy series Game of Thrones, for which she received nominations for four Primetime Emmy Awards.
Clarke studied at Drama Centre London, appearing in several stage productions.
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21. Liam Payne
Liam Payneâs account is one of the most popular British on Instagram with 28.5+ million followers.
@liampayne
Liam Payne popular British on Instagram promoting a Perfume with the new Hugo Boss logo
Liam James Payne (departed) was an English singer and songwriter.
He rose to fame as a member of the boy band One Direction.
Payne made his debut as a singer in 2008 when he auditioned for the British television series The X Factor.
Sadly, Liam Payne died after a balcony fall in a hotel in Buenos Aires Argentina in October 2024.
The top 25 most popular Brits on Instagram influence thousands of consumers and their choices. No doubt, these top Instagram stars based in the UK have the power to help marketers achieve the social media marketing goals set on a professional social media strategy document.
Marketers in the UK are reading this yearâs top 10 social media trends
Next: the top 20 most-followed Brits on Instagram or the top 250 most-followed Brits on Instagram
Conclusion
British Influencers can help you increase brand awareness, thereby driving more traffic to your website.
Popular Brits on Instagram have the power to drive more people towards your products or services.
This is because consumers trust the recommendations made by their favourite influencers in Britain.
Marketers are using our “Top 250 Brits on Instagram” list to start their Influencer Outreach program to cherry-pick the right influencers. Then you can contact your preferred influencers and negotiate deals that will lead to more sales.
eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.
Other marketing services we offer include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
- Training: social media marketing training and digital marketing training.
- SEO strategy, SEO content development and execution.
- Celebrity and influencer marketing campaign strategy.
- Branding. Logo creation, brand development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. Path to purchase analysis and optimisation.
Next: the top 20 most-followed Brits on Instagram or the top 250 most-followed Brits on Instagram
Contact us today and start boosting your leads and sales.
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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE TOP 25 MOST-FOLLOWED BRITS PEOPLE ON INSTAGRAM UK IN 2025
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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates
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