THE 10 MOST POPULAR NSW GOVERNMENT ACCOUNTS ON INSTAGRAM IN 2025
The top 10 most popular NSW Government departments and agencies on Instagram in 2025. The top 10 most-followed NSW government accounts on Instagram.
Written by Mau, a Senior Digital Marketing Specialist at eDigital.
Uncover the top 10 most popular NSW Government accounts on Instagram in 2025.
THE TOP 10 MOST POPULAR NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2025
The most popular NSW Government accounts on Instagram in 2025.
10. NSW Rural Fire Service
The NSW Rural Fire Service is one of the most popular NSW Government accounts on Instagram with 158+ thousand followers.
@nswrfs
NSW Rural Fire Service NSWRFS fire fighters Australia – Photos: NSWRFS Instagram account. Collage: eDigital
People who are looking for some of the best bushfire house design ideas and examples are also following this popular account.
We have seen followers for this account come and go depending on the NSW fire seasons.
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9. Vivid Sydney
The Vivid Sydney is one of the most popular NSW Government accounts on Instagram with 199+ thousand followers.
@vividsydney
Vivid Sydney is an annual winter festival held in Sydney, Australia where art, technology and commerce intersect. The festival is popular for its outdoor light shows but it has also extended to talks, seminars and workshops in different subjects and topics.
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8. NSW National Parks
The NSW National Parks is one of the most-followed NSW Government accounts on Instagram with 196+ thousand followers.
@nswnationalparks
7. Sydney Opera House
The Sydney Opera House is one of the most popular NSW Government accounts on Instagram with 226+ thousand followers.
@sydneyoperahouse
Sydney Opera House one of the most popular NSW Government accounts on Instagram – post – Josh Thomas did not make it to the exclusive list of the top 25 Australian comedians.
The Sydney Opera House is not only an architectural iconic masterpiece but also a gathering place for world-class musicians, theatre actors and artists.
NSW Gov employees are also reading the Social media training for Australian Government agencies
6. City of Sydney
The City of Sydney is one of the most-followed NSW Government accounts on Instagram with 251+ thousand followers.
@cityofsydney
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5. Taronga Zoo
The Taronga Zoo is one of the most popular NSW Government accounts on Instagram with 274+ thousand followers.
@tarongazoo
Taronga Zoo one of the most popular NSW Government accounts on Instagram – cute Squirrel monkey post.
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4. NSW Police
The NSW Police is one of the most-followed NSW Government accounts on Instagram with 276+ thousand followers.
@nswpolice
The NSW Police account on Instagram is followed by people who want to know the latest alerts and notifications of the official law enforcement agency in NSW, Australia.
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3. Art Gallery of NSW
The Art Gallery of NSW is one of the most popular NSW Government accounts on Instagram with 345+ thousand followers.
@artgalleryofnsw
Art Gallery of NSW one of the most popular NSW Government accounts on Instagram – Josh Heuston is one of the top 250 most-followed Australians on Instagram.
The Art Gallery of NSW is the most-followed government art department in NSW, Australia.
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2. Visit NSW
The Visit NSW is one of the most-followed NSW Government accounts on Instagram with 624+ thousand followers.
@visitnsw
Australian travel influencers also checked the top 25 travel hashtags on Instagram.
1. Sydney
The Sydney is the most popular NSW Government account on Instagram with 1.3+ thousand followers.
@sydney
@Sydney a popular NSW Government account on Instagram. Photo: @sydney. Manly Beach – Sydney’s northern beaches.
Australian travel influencers also checked the top 25 travel hashtags on TikTok
Other popular NSW Gov accounts on Instagram
- NSW Health
- Carriage Works
- Royal Botanic Gardens Sydney
- NSW Ambulance
- Fire and Rescue NSW
- Australian Museum
- Visit Wollongong (related: Wollongong City)
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- Visit Shoalhaven
- City of Newcastle
- The Rocks
- Darling Harbour
- Powerhouse Museum
- NSW Department of Education
- Love Central Coast
- Destination NSW
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- Eurobodalla
- NSW State Library
- Transport for NSW
- DPIE Enviro, Energy & Science (@nswenviromedia)
- Barangaroo Sydney
- Central Coast
- NSW State Emergency Service
- City of Parramatta
- Service NSW
- NSW Shark Smart
- Sutherland Shire
- NSW Justice
- Screen NSW
- Study NSW
- Create NSW
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- Camden Council NSW
- Visit NSW Forests
- City of Wagga Wagga
- Our Regional NSW
- Art Gallery NSW Shop
- Tweed Shire council
- Shoalhaven City Council
- Bathurst Council
- Bathurst Regional Art Gallery
- NSW Department of Primary Industries (DPI)
- Tamworth Regional Council
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- Goulburn Australia
- Byron Shire Council
- Blue Mountains City Council
- NSW Parliament
- Albury City
- NSW Rural Women’s Network
- Orange City Council
- NSW Communities & Justice Department (DCJ)
- Armidale Regional Council
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- Dubbo Regional Council
- NSW Biodiversity Conservation Trust
- Land Care NSW
- Inverell Shire Council NSW
- Midcoast Council (Forster)
- Aboriginal House Office NSW
- Heritage NSW
- NSW Gov Events
- I work for NSW
- Urban Growth NSW
- NSW Marine State
- Northern Sydney Local Health District
- NSW Small Business Commissioner
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Conclusion
Instagram offers a direct channel of communication between NSW government departments and the public.
Instagram allows government agencies to share updates, disseminate news and important information directly with citizens and promote transparency and accountability.
NSW Government agencies using Instagram can also engage with local communities and gather feedback on various issues. This can help government departments better understand the needs and concerns of their public.
Some of the most popular uses of Instagram by NSW Government departments include running awareness campaigns on important issues such as public health, environmental conservation, and social justice.
eDigital can faciliatate successful Instagram training for your government team.
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THE MOST FOLLOWED NSW GOVERNMENT DEPARTMENTS AND AGENCIES ON INSTAGRAM IN 2025
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