THE MOST POPULAR 25 VEGAN FOOD HASHTAGS ON INSTAGRAM IN 2025

The best 25 vegan food hashtags on Instagram in 2025. Copy-paste the most popular vegan hashtags for alternative meat manufacturers, vegan food producers & restaurants.

Written by Mau, a Senior Digital Marketing Specialist at eDigital.

Don’t miss the world’s top 25 healthy food hashtags on Instagram

THE MOST POPULAR 25 VEGAN FOOD HASHTAGS ON INSTAGRAM IN 2025

As you may have already noticed, Instagram is showing your posts to a few of your followers. Yes, that’s right! most of your followers never get to see your posts.

Regardless of the industry, even some of the top fastest-growing industries are having to spend money (boosting their posts) to reach their hard-earned followers on Instagram.

If you have taken my marketing strategy training session or are subscribed to my exclusive newsletter, you surely have already put into practice some real & proven marketing techniques to increase your travel or tourism business sales and do not rely on vanity hashtagging.

Vegan restaurant owners are using this best allergen guide sheet template

As a result, publishing popular vegan food hashtags has become one of the biggest social media marketing distractions, especially for vegan food marketers and business owners who still need to improve their social media strategy, customer service or meet their business and marketing objectives.

The gains from adding popular vegan food hashtags are super minimal compared to activating a real marketing strategy for your vegan food business.

Not saying more, find below the most popular vegan food hashtags on Instagram.

THE TOP 25 VEGAN FOOD HASHTAGS ON INSTAGRAM IN 2025

Some of our best Instagram virtual assistants have just completed research that uncovers the top 25 most popular vegan food hashtags on Instagram in 2025.

25. #vegandessert

The popular #vegandessert hashtag has been used in 1.5+ million posts on Instagram.

“Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable”

Mau

24. #veganlunch

The popular #veganlunch hashtag has been used in 1.7+ million posts on Instagram.

23. #veganfoodlovers

The popular #veganfoodlovers hashtag has been used in 1.9+ million posts on Instagram.

#veganfoodlovers is a great hashtag for vegan bloggers

Related: The top 25 most-followed sports athletes on Instagram

22. #veganlove

The popular #veganlove hashtag has been used in 1.9+ million posts on Instagram.

Did you know that people who are into veganism are also practising some of the best 10 yoga asanas for healthy lungs?

21. #veganpower

The popular #veganpower hashtag has been used in 1.9+ million posts on Instagram.

20. #vegana

The popular #vegana hashtag has been used in 2+ million posts on Instagram.

Vegana is the Spanish for a female of “vegan”

Combine #vegana with #veganas

19. #veganuk

The popular #veganuk hashtag has been used in 2.1+ million posts on Instagram.

Combine #veganuk with #veganlondon

Vegans also checked out some of the world’s most popular skincare brands

THE TOP VEGAN RESTAURANTS

• Eleven Madison Park. This New York City-based vegan restaurant is one of the world’s most famous vegan restaurants. Thousands of people are on the waitlist to sample the exclusive USD$335 vegan course including aged beets wrapped in mustard leaf kimchi, cucumber with smoked daikon, and tonburi (aka seed caviar).

THE TOP VEGAN FROZEN MEALS

• Mosaic Foods is a Brooklin NYC-based plant-based eating company. Mosaic Foods has provided plant-based frozen meals since 2019 with a line of veggie bowls that were home-cooked, packed with high-quality ingredients, and frozen to preserve freshness. Since then, the brand has scaled its operations and introduced innovative new product lines including Oat Bowls, Soups, and larger-format family meals.

Vegans also check out some of the top 25 fitness hashtags on Instagram

18. #veganfitness

The popular #veganfitness hashtag has been used in 2.1+ million posts on Instagram.

Combine #veganfitness with #veganfit

17. #vegandinner

The popular #vegandinner hashtag has been used in 2.2+ million posts on Instagram.

Combine #vegandinner with #vegandinnerideas

16. #veganismo

The popular #veganismo hashtag has been used in 2.3+ million posts on Instagram.

Veganismo means Veganism in Spanish

15. #veganfortheanimals

The popular #vengafortheanimals hashtag has been used in 2.6+ million posts on Instagram.

Combine #veganfortheanimals with #veganfortheplanet – #veganfortheenvironment

ADD PLANT-BASED PROTEIN HASHTAGS TOO

The 2021 NielsenIQ Product Insider shows that 14% of food and beverage dollars came from products that meet the criteria for a plant-based diet. Plant-based proteins are a food subset that offers alternatives for meat, dairy, and seafood protein.

Plant-based alternative protein products are claiming retail space alongside ground beef and sausages. In the latest 52 weeks ending July 3, 2021, there was a 43% increase in households buying plant-based protein food.

Frozen veggie-bean burgers have established brands like Boca and Gardenburger, but newer entrants such as Beyond Meat and Impossible Burger have commanded the spotlight in the plant-based protein sector. Supermarkets have followed suit, introducing private-label versions, often at lower price points.

Plant-based dairy products have a long history in health and specialty stores but have now migrated to the mainstream with far more dedicated space in both the refrigerated and frozen supermarket aisles. Nut, soy, and oat milk have already heavily penetrated, led by brands like Silk and Blue Diamond.

Today, plant-based alternative milk accounts for 15.5% of all dollar sales for retail milk. Plant-based cheese sales grew at a rate of 65% over the last two years—over 4 times faster than dairy cheese—led by vegan brands Daiya and Violife.

Oat milk continues to be the rising star in the plant-based milk category. Searches for oat milk were up 15% (by over 50,000 monthly searches) in July. Top search terms include variations of “oat milk” and “oat milk,” including “unsweetened oat milk,” “creamy oat milk,” and “vanilla oat milk.” Brand-specific searches for Oatly accounted for nearly 13,000 monthly searches.

The “sugar-free” attribute is also trending with consumers across plant-based milk, up 23%, driven by searches for:

• “no sugar soy milk”
• “sugar-free coffee creamer” and
• “oat milk zero sugar”

Plant-based seafood products have garnered less attention, but command a niche with interesting potential. The Good Foods Institute reports that plant-based seafood sales grew 23% to $12 million in 2020. Plant-based seafood remains a small fraction of the overall plant-based meat and seafood category, though, accounting for less than 1% of dollar sales.

14. #veganbreakfast

The popular #veganbreakfast hashtag has been used in 2.8+ million posts on Instagram.

Combine #veganbreakfast with #veganbreakfastideas

13. #vegangirl

The popular #vegangirl hashtag has been used in 3.2+ million posts on Instagram.

Combine #vegangirl with #vegangirls – #veganwoman – #veganwomen – #vegangirlswholift – #veganfeminist

12. #veganfoodie

The popular #veganfoodie hashtag has been used in 3.3+ million posts on Instagram.

Combine #veganfoodie with #veganfoodies

11. #vegancommunity

The popular #vegancommunity hashtag has been used in 4+ million posts on Instagram.

Combine #vegancommunity with #vegantribe

Restaurant managers are using > The best allergen guide sheet template for food and restaurant business owners.

10. #veganeats

The popular #veganeats hashtag has been used in 4.3+ million posts on Instagram.

Combine this #veganeats with #veganeatsplease

9. #veganfoodporn

The popular #veganfoodporn hashtag has been used in 5.9+ million posts on Instagram.

Combine this #veganporn with #veganpornshare

TOP VEGAN FOOD INFLUENCERS

• Joanne Lee Molinaro (The Korean Vegan).

8. #veganism

The popular #veganism hashtag has been used in 9.2+ million posts on Instagram.

Combine this hashtag with #veganismdaily and #veganismisthefuture

7. #veganrecipes

The popular #veganrecipes hashtag has been used in 9.3+ million posts on Instagram.

Combine this hashtag with #venganrecipe and #vegandishes

6. #vegano

The popular #vegano hashtag has been used in 10.2+ million posts on Instagram.

Vegano is the Spanish for a male “vegan”

Combine this hashtag with #veganos

5. #veganlife

The popular #veganlife hashtag has been used in 11.6+ million posts on Instagram.

Combine this hashtag with #veganlifestyle and #veganforlife

Popular logo of a company that promotes healthy eating: The new World Health Organisation logo.

4. #veganfoodshare

The popular #veganfoodshare hashtag has been used in 14.4+ million posts on Instagram.

Combine this hashtag with #veganshare, #veganshares and #vegansharefood

Vegans are using some of the top 25 healthy food hashtags on Instagram.

3. #vegansofig

The popular #vegansofig hashtag has been used in 17.5+ million posts on Instagram.

Related: #vegansofinstagram

2. #veganfood

The popular #veganfood hashtag has been used in 30.7+ million posts on Instagram.

1. #vegan

No surprise, the #vegan hashtag is the most popular “vegan” hashtag on Instagram used in 131+ million posts.

AUSTRALIA’S PLANT-BASED MEAT MARKET STATS AND TRENDS

• Australia is the third-fastest growing market in the world for plant-based foods. In 2019–20, Australia’s plant-based meat sector generated A$185 million in sales. This is up 32% from A$140 million in 2018–19. The sector’s economic contribution rose 69% from A$29.9 million in 2018–19 to A$50.4 million.
• Thomas Foods International, Australian Plant Proteins and Australian Milling Group are building three new plant protein manufacturing hubs in South Australia to produce plant-based products, including meat alternatives. The new business venture is expected to create thousands of local jobs and generate billions in exports. The venture is partly funded by the Australian and state governments.
• Australian institutions are also undertaking research into plant-based proteins. CSIRO is working with the industry to develop locally produced food made from plant-based proteins.
• Consumer spending on plant-based meats in Australia is projected to reach A$3 billion by 2030. Australian brands make up 42% of products in the category. International brands in the Australian market include:

• • Alternative Kitchen (Canada)
  • Beyond Meat (US)
  • Fable Food Group (Malaysia/Australia)
  • Impossible Foods (supplies the Grill’d burger chain in Australia)
  • Linda McCartney (UK)
  • Quorn (UK)
  • Naturli’ Foods (Denmark) is building a new vegan manufacturing plant in Sydney (NSW, Australia) to manufacture alternative meat products (plant-based mince, burgers, Chick’n Style mince) to complement Australia’s production of traditional proteins. The new factory is a joint venture with Australian food distributor Botany Group. Local production and supply chains will help to future-proof the business with a smaller carbon footprint.

Source: Food Frontier, State of the Industry: Australia’s Plant-based Meat Industry, March 2021.

THE TOP TRENDING VEGAN HASHTAGS ON INSTAGRAM

#vegancake 1+ million posts
#vegandeutschland. 1+ million posts
#veganathlete. 1+ million posts
#veganprotein. 1+ million posts
#veganbaking 1m+ posts
#vegantreats 1m+ posts
#veganmeals 1m+ posts
#healthyvegan 1m+ posts Related: #veganforhealth
#veganbodybuilding
#veganblogger
#veganproducts
#vegancooking
#vegancheese Related: #vegancheesecake
#veganinspiration 881k+ Related: #veganinspo
#vegandiet
#vegantravel (related: the best 25 travel hashtags on TikTok). No surprise vegan food and travel are so connected! You go to a new city or town and you want to try the local vegan food produce. You can also add some of the best 25 travel hashtags on Instagram
#veganchocolate
#vegancomfortfood
#vegancookies
#veganmeal
#vegangermany Related: #veganberlin
#vegancandles
#veganoptions
#veganyogi (related: the top 25 yoga hashtags on Instagram)
#veganmealprep
#recetasveganas
#veganketo
#veganbread

Vegan creators are using: The top healthy food hashtags on Instagram

Need a hand with your Instagram Marketing Strategy?

Book one of the best digital marketing strategy workshops or hire one of our best Instagram virtual assistants today!

Related read: The most popular and best-selling takeaway food in Australia.

Conclusion

Some of the top 25 most popular vegan hashtags on Instagram are an important marketing tool to expand your vegan brand to a bigger Instagram audience and get more reach of your vegan content.

When you use a vegan-related hashtag on Instagram, your post will appear on the feed page for that hashtag.

If you use a vegan hashtag on your Instagram Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.

eDigital can help you conceptualise, plan, develop, run and optimise successful vegan food ad campaigns that generate leads and sales for your vegan brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

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THE BEST 25 VEGAN FOOD HASHTAGS ON INSTAGRAM IN 2025

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