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THE MOST 25 POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2025

Find the top 25 most popular wedding hashtags on Instagram in 2025.

The best 25 hashtags for newly married couples, for trending weddings, marriage ceremonies, matrimony, nuptials, bride, hens nights and bucks nights.

Brought to you by Mau, an Instagram Marketing Specialist at eDigital.

THE 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2025

As you may have already noticed, Instagram is showing your posts to a just few of your followers. Yes, that’s right! most of your followers never get to see your posts.

Even some of the top fastest-growing industries have to spend money (boosting their posts) to reach their hard-earned followers on Instagram. Wedding marketers of all generations are trying to figure out other ways to bring wedding sales from Instagram.

If you have taken my marketing strategy training session or are subscribed to my exclusive newsletter, you surely have already put into practice some real & proven marketing techniques to increase your wedding business sales and do not rely on vanity hashtagging.

As a result, publishing popular wedding hashtags has become one of the biggest social media marketing distractions, especially for marketers or business owners who still need to improve their social media strategy, customer service or yet meet their business and marketing objectives.

Remember, the gains from popular wedding hashtags are super minimal compared to activating a real marketing strategy for your wedding business.

Not saying more, find below the top 25 most popular wedding hashtags on Instagram in 2025.

The research was completed by some of our best Instagram virtual assistants.

THE TOP 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2025

Wedding business owners also checked out some of the world’s top 25 luxury fashion brands

Before you start using these popular wedding hashtags on Instagram, let me tell you something you probably do not want to hear:

Social media is not helping your business

• Your organic posts are reaching an average of 5% of your followers. 
• You have been trying hard to build audiences on social media platforms you do not own.
• You cannot transfer your hard-earned followers to your best CRM software.
• Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

25. #weddinghair

The #weddinghair hashtag is one of the most popular wedding hashtags on Instagram used in 10.2+ million posts.

Related: #bridalhair – #bridehairstyle – #braidhair – #weddinghairstyles – #weddinghairstylist – #weddinghairpiece – #bridesmaidhair

You may want to add hashtags to target men about to get married: #bridegroomhair or #groomhair is not popular on Instagram.

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you control”

Mau

24. #weddingstyle

The #weddingstyle hashtag is one of the most popular wedding hashtags on Instagram used in 10.3+ million posts.

Related: #weddingstylist

23. #weddingflowers

The #weddingflowers hashtag is one of the most popular wedding hashtags on Instagram used in 10.5+ million posts.

22. #bridalshower

The #bridalshower hashtag is one of the most popular wedding hashtags on Instagram used in 10.8+ million posts.

“Your wedding marketing and visuals may want to include multiple gender identities, gender expressions or gender behaviours. Wedding ceremonies these days may include clothing, hairstyles, voices, body characteristics and behaviours of multiple genders: transgenders (transmen, transwomen), androgynous, binary, multi-gendered, gender nonconforming, third gender, two-spirit people, genderqueers, cross-dressers, drag queens, drag kings”

Mau

21. #bellanaijaweddings

The #bellanaijaweddings hashtag is one of the most popular wedding hashtags on Instagram used in 10.8+ million posts.

Bellanaija is a popular African lifestyle website with plenty of wedding-related content.

20. #boda

The #boda hashtag is one of the most popular wedding hashtags on Instagram used in 12.3+ million posts.

Boda is the Spanish word for wedding.

Wedding creators are also using some of the top 25 most popular wedding hashtags on TikTok

19. #weddingcake

The #weddingcake hashtag is one of the most popular wedding hashtags on Instagram used in 12.8+ million posts.

#weddingcakes

Wedding venue owners are also using some of the top 25 food hashtags on Instagram

18. #noiva

The #noiva hashtag is one of the most popular wedding hashtags on Instagram used in 13.2+ million posts.

Noiva is the Portuguese word for a bride.

17. #weddingseason

The #weddingseason hashtag is one of the most popular wedding hashtags on Instagram used in 16.5+ million posts.

Wedding conversations are spreading across all social media platforms such as Twitter and TikTok. Below is the most “liked” wedding tweet that does not even use popular hashtags.

16. #weddingmakeup

The #weddingmakeup hashtag is one of the most popular wedding hashtags on Instagram used in 16.7+ million posts.

Wedding fans are also using some of the top 25 trending hashtags on TikTok right now

15. #weddingdecor

The #weddingdecor hashtag is one of the most popular wedding hashtags on Instagram used in 17.9+ million posts.

Related: #weddingdecoration

Women who are about the get married are also using some of the top 25 travel hashtags on TikTok.

14. #bouquet

The #bouquet hashtag is one of the most popular wedding hashtags on Instagram used in 20.4+ million posts.

Combine the popular #bouquet hashtag with: #weddingbouquet – #bridalbouquet – #bridebouquet

Related read: the top 25 Valentine’s Day hashtags on Instagram

13. #weddingideas

The #weddingideas hashtag is one of the most popular wedding hashtags on Instagram used in 21.1+ million posts.

Related: #weddingidea

Getting ready for your wedding speech?

Check out the importance of words in life

12. #свадьба

The #свадьба hashtag is one of the most popular wedding hashtags on Instagram used in 23.6+ million posts.

свадьба is the Russian word for wedding

Couples ready for their wedding day are learning how to write a creative photography brief to ensure they get the best wedding photos.

11. #groom

The #groom hashtag is one of the most popular wedding hashtags on Instagram used in 26.7+ million posts.

Related: #bridegroom

10. #weddingplanner

The #weddingplanner hashtag is one of the most popular wedding hashtags on Instagram used in 28.1+ million posts.

Related: #weddingplanning – #weddingorganizer – #weddingplanners

9. #bridalmakeup

The #bridalmakeup hashtag is one of the most popular wedding hashtags on Instagram used in 29.8+ million posts.

Related: #weddingmakeup – #weddingmakeupartist

8. #engagement

The #engagement hashtag is one of the most popular wedding hashtags on Instagram used in 32.1+ million posts.

Related: #engaged – #engagementphotos – #justengaged

7. #casamento

The #casamento hashtag is one of the most popular wedding hashtags on Instagram used in 35.6+ million posts.

Casamento is the Portuguese word for wedding

Couples ready for their wedding day are learning how to write a creative photography brief to ensure they get the best wedding photos.

6. #weddinginspiration

The #weddinginspiration hashtag is one of the most popular wedding hashtags on Instagram used in 47.7+ million posts.

Related: #weddinginspo

Couples ready to get married are using some the top 25 wedding hashtags on TikTok

5. #weddingday

The #weddingday hashtag is one of the most popular wedding hashtags on Instagram used in 62.5+ million posts.

Related: #weddingdayready

4. #weddingdress

The #weddingdress hashtag is one of the most popular wedding hashtags on Instagram used in 66.5+ million posts.

Related: #bridalgown – #weddingdresses – #bridedress

3. #weddingphotography

The #weddingphotography hashtag is one of the most popular wedding hashtags on Instagram used in 67.7+ million posts.

Related: #weddingphotographer – #weddingphoto – #weddingshoot

Couples ready for their wedding day are learning how to write a creative photography brief to ensure they get the best wedding photos.

2. #bride

The #bride hashtag is one of the most popular wedding hashtags on Instagram used in 101+ million posts.

Related: #bridetobe

1. #wedding

No surprise, the #wedding hashtag is the most popular wedding hashtags on Instagram used in 285+ million posts.

Related: #weddings

Note: The #mywedding 1m+ hashtag is far more popular than the #ourwedding 0.3m+ hashtag.

Selling food for wedding parties?

Get this best Allergen Guide Sheet Template for food and restaurant business owners.

The top 30 trending wedding hashtags on Instagram

#married Related: #justmarried – #newlymarried
#brideandgroom Related: #weddingcouple
#matrimonio Matrimonio is the Spanish word for marriage Related: #matrimonios
#weddingparty Related: #bridalparty
#невеста невеста is the Russian word for a bride.
#weddinggown
#engagementring
#mariage Mariage is the French word for wedding.
#weddingdetails
#weddingring
#bridaljewellery Related: #weddingjewellery
#weddingceremony Related: #weddingceremonydecor – #weddingceremonyideas
#weddinggift Related: #weddinggifts – #bridesmaidgift
#weddingvenue Related: #weddingvendor – #weddingpackage – #weddingvenues
#weddingguest Related: #weddinghost
#bridemakeup
#bridalfashion Related: #weddingfashion – #bridalfashion
#weddinginvitation Related: #weddinginvitations
#realwedding
#weddingreception
#weddingvibes
#marryme
#groomsmen
#bridalsarees
#weddingcollection
#weddingcard
#weddingshoes
#weddingnails Related: #bridalnails

“Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable”

Mau

#weddingband
#weddingstory
#weddingstationery
#weddingaccessories
#justengaged
#weddingdj Related: #weddingmusic
#firstdance
#weddingdesigner
#realbride
#weddingshoot
#bridalhenna
#bridalsarees
#asianwedding
#bridalboutique
#happybride

⚡️ Trending: Wedding influencers have also been using some of the top 25 most popular TikTok hashtags to acquire new fans and build their wedding businesses.

The best wedding hashtags for likes on Instagram

#bridalblouse
#covidwedding
#weddingdance
#weddingevent

#newlyengaged
#bridalbeauty
#weddingentertainment
#weddingtips
#weddingsinger
#gaywedding
#bestwedding
#elegantweddingideas
#funwedding
#funweddingideas
#modernbride
#modernwedding
#modernweddingideas
#outdoorwedding
#gardenwedding
#gardenweddingideas
#romanticwedding
#romanticweddingideas
#rusticbride
#rusticwedding
#rusticweddingideas
#vintagebride
#vintagewedding
#vintageweddingideas
#weddingentrance

Social media managers are using the best social media strategy plan template.

The best wedding hashtags for followers on Instagram

#weddingexpo
#bridaldesigner
#weddingfair
#maidofhonour
#weddingvows Related: #vows
#celebrant Related: #weddingcelebrant
#beachwedding
#beachweddingideas
#bohobride
#bohowedding
#bohoweddingideas
#classicbride
#classicwedding
#classicweddingideas
#diybride
#diywedding
#diyweddingideas
#handmadewedding
#weddingdiy
#elegantbride
#elegantwedding
#weddingspeech
#weddingtoast
#funnywedding

“The world’s most popular wedding destinations such as Las Vegas, Nevada, Hawaii, St Lucia, Virgin Islands, Jamaica, Bahamas or Puerto Vallarta use geo-location hashtags on Instagram to further amplify their reach” 

The top trending wedding photography hashtags on Instagram

#weddingphotography
#weddingphotographer
#weddingphotos
#engagementshoot
#engagementphotography

Book a premium marketing strategy session and learn proven marketing strategies to increase your wedding sales”

Mau

Trending wedding video hashtags on Instagram

#weddingfilm
#weddingvideo
#weddingvideography
#weddingvideographer
#weddingcinematography
#weddingcinematographer

Great wedding hashtags on Instagram to consider

#weddingmc
#lgbtwedding
#lesbianwedding
#weddingheels
#weddingsong
#weddingadvice
#weddingfestival
#weddingshowcase
#weddingsongs
#weddingplaylist

Check out > The top 25 travel hashtags on Instagram

#bridesmaid
#bridesmaids
#bridesmaiddress
#bridesmaiddresses
#groom
#groomsmen
#groomstyle
#weddingflorist

Need a hand with your Instagram Marketing Strategy?

Hire one of our best Instagram virtual assistants today!

#peonies
#weddingheadpiece
#weddingupdo
#weddinginvite

Next > The top 25 wedding hashtags on TikTok

Top wedding hashtags you may like

#weddingmakeupartist
#weddingmakeup
#weddingbeauty
#bridalmakeup
#bridesmaidmakeup
#weddingstylist
#weddingstyle
#weddingdecor
#weddingstyling
#weddingcolours

Popular this month > The top 10 most-followed people on X

#weddingplanner
#weddingtransport
#weddingcar
#weddingarch
#weddingarbour
#weddingaisle
#receptiondecor
#weddingcentrepiece

No surprise weddings and travel are so connected! You go to a new city or town and you want to try the local produce. Do not miss adding some of the top 25 most popular travel hashtags on Instagram.

#tablesetting
#tablescape
#weddingflowers
#weddinglighting
#weddingreceptionideas
#stylewedding
#stylebride
#styleweddingideas
#styleweddinginspiration
#beachbride

Wedding planners also checked out some of this year’s top 10 graphic design trends.

Conclusion

Whether you hashtag or not your wedding business photos, Instagram will only show your post to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your wedding business.

eDigital can help you conceptualise, plan, develop, run and optimise successful wedding ad campaigns that generate leads and sales for your wedding business.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

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