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WHAT TIME ZONE DOES “INSTAGRAM INSIGHTS” USE IN 2025?

What time zone does Instagram Insights use in 2025? The time zone Instagram Insights uses in 2025. Verify Instagram Insights time zone.

Discover the right time zone Instagram Insights uses when showing the most popular times your Instagram followers are logged in and more likely to see your posts.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

WHAT TIME ZONE DOES INSTAGRAM INSIGHTS USE IN 2025?

Before you bother to figure out the exact time zone Instagram Insights uses, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

• Instagram is a “money extraction” machine. Their business model is made to make money from you.
• The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE CORRECT TIME ZONE INSTAGRAM INSIGHTS USES IN 2025 IS…

Yeah, I have heard the same question so many times from different clients:

What is the time zone Instagram Insights uses when presenting the most popular times your followers are logged in?

You are not alone.

Many marketers and business owners are trying to figure this out to ensure they post at the most optimal time.

Even some of the top 25 most popular Australians on Instagram use time zone insights to ensure they are posting at the best time with most of their followers engaging with their Instagram accounts.

The answer: Instagram Insights uses your smartphone date and time set.

Note: Instagram Insights time zone is different than Facebook Insights time zone.

Make sure your iPhone date and time are “set automatically” so it picks up the right date and time where you are located.

If that’s not the case (it is not set automatically), your phone might be using a different time zone you are not in and Instagram Insights will be giving you followers’ time data that will not match where you (with your phone) are located.

You can test this yourself!

Go ahead and change your iPhone time zone and you will see the changes on the Instagram Insights graph. Make sure you take a screenshot of the most popular times your followers are on Instagram before making any changes to your iPhone time zone so you can see the difference after it.

Trending this week: the best Instagram competition/contest apps & tools

BEFORE CHANGING MY IPHONE TIME ZONE  ⬇

I was physically located in Brisbane Australia with my iPhone.

The current local time time in Brisbane was 7:34 pm

The below Instagram Insights graph shows followers are mostly active on Wednesdays between 6 am and 9 am

Most viewed today: How to contact Instagram support: email & phone number

AFTER CHANGING MY IPHONE TIME ZONE ⬇

I am still in Brisbane, Australia but I just changed my iPhone set and time to San Francisco

The new current local time in San Francisco appears at 1:34 am

The below Instagram Insights graph shows followers are mostly active on Wednesdays between 12 pm and 3 pm

Incorrect times zones you thought Intagram Insights was using

• The time of the location set on your Instagram bio  – Wrong
• The time your followers are located –  Wrong
• The time of the location set on your Facebook about section linked to your Instagram account – Wrong
• PT time as Instagram Head Office is located in California – Wrong

Knowing when to post on Instagram becomes particularly important for promotions you sent out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, etc as people will get bombarded and distracted with other marketing messages.

Marketers are also asking: What time zone does Google Analytics use?

Conclusion

Instagram Insights offers invaluable data that helps marketers understand their followers, measure content performance, refine content strategies, and make data-driven decisions to enhance the effectiveness of their Instagram posting activities.

Knowing the right time zone Instagram Insights use will help you take better and more informed decisions for your Instagram marketing strategy and executions as you will be able to optimise the most effective time to reach your followers.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

WHAT TIME ZONE DOES INSTAGRAM INSIGHTS USE IN 2025?

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