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THE TOP 10 AUSTRALIAN FEMALE ATHLETES ON INSTAGRAM IN 2025

The top 10 Australian female athletes on Instagram in 2025 – list. The latest ranking list of the top 10 most-followed, most famous and popular Australian women athletes, sports players, Aussie sports celebrities and influencers on Instagram with the most followers.

By Mau, a Senior Instagram Marketing Specialist at eDigital.

THE TOP 10 AUSTRALIAN WOMEN ATHLETES ON INSTAGRAM IN 2025

Before you start your Australian female athlete’s outreach program on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business

• Instagram is a “money extraction” machine. Its business model is designed to make money from you. Its algorithm has been deliberately engineered to lower your organic reach so you have to buy ads to reach your followers.
• That’s why a tiny fraction of your followers get to see your posts. A massive issue affecting thousands of marketers.
• You keep trying hard to build an audience on Instagram that you do not own.
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 AUSTRALIAN FEMALE ATHLETES ON INSTAGRAM IN 2025 – RANKING LIST

10. Ash Barty

Ash Barty is one of the most popular Australian female athletes on Instagram with 502+ thousand followers.

Ash Barti is a retired Australian woman who played tennis professionally and who also plays cricket and golf.

Marketers are using the best Influencer marketing brief template

Tip: Australian elite sporting female athletes are just one section of the sporting industry and you could partner with other popular members of the sports industry:

1. Top sports manager/couches. Their interviews get tons of views, especially on YouTube.
2. Top sports presenters. These are the faces covering sporting news on TV.
3. Top sports commentators. A sports commentator (also known as a sports announcer, sportscaster, or play-by-play announcer) gives a real-time commentary of a game or event, usually during a live broadcast. They can also be invited to a sports show to offer commentary after a popular game.
4. Top sports entertainers. Sports entertainers are content creators who love making funny videos about popular live broadcasted sporting games and/or matches. You can find them on YouTube, TikTok, etc.
5. Top rules analysts. In the last decade, live sports broadcasters began to increasingly employ rules analysts to explain penalties and controversial calls, and analyse instant replay reviews to predict whether a call/fault will or will not be overturned. These rules analysts are typically former referees.

Aussie Marketers also checked out the top 25 most popular Australians on Instagram

9. Kara Saunders

Kara Saunders is one of the most-followed Australian female athletes on Instagram with 533+ thousand followers.

Kara Saunders is one of the world’s top 25 female fitness influencers on Instagram, cross-fit athlete and bodybuilder who is known for having placed 2nd in the Overall Rank Open Division of the CrossFit Games.

Sports marketers are reading the top 10 most-followed footballers on TikTok.

8. Sally Fitzgibbons

Sally Fitzgibbons is one of the most popular Australian female athletes on Instagram with 540+ thousand followers.

Sally Fitzgibbons is an Australian professional surfer on the Association of Surfing Professionals World Tour. In June 2019, she was ranked No. 1 in the world for women’s surfing after winning the Rio Pro.

⭐️ Exclusive read: How to write the best social media brief and template

7. Megan Anderson

Megan Anderson is one of the most popular Australian female athletes on Instagram with 562+ thousand followers.

Megan Anderson is an Australian female mixed martial artist who competed in the Women’s Featherweight division of the Ultimate Fighting Championship.

Anderson also competed for the all-women’s MMA league Invicta Fighting Championships, where she won the Invicta FC Featherweight Championship.

Editor’s pick: the world’s top 25 sports athletes on Instagram

6. Michelle Jenneke

Michelle Jenneke is one of the most-followed Australian female athletes on Instagram with 586+ thousand followers.

Michelle Jenneke is an Australian female hurdler.

THE TOP 300 AUSSIE FEMALE ATHLETES ON INSTAGRAM – LIST

Get this exclusive and premium list of the top 300 most-followed Australian female sports athletes on Instagram.

This unique list (you won’t find it anywhere else) includes Australian female professional athletes in different sports categories including:

• AFL
• Basketball
• BMX cycling
• Boxing
• Cricket
• Cross-fit
• Diving (inc cliff diving)
• Football (soccer)
• Gymnastics
• Hockey
• Horse racing
• Long distance walking
• Mix martial arts (UFC, muaythai)
• Mountain biking
• Netball
• Paralympic athletes
• Pentathlon
• Rugby League
• Rugby Union
• Running (sprinters, short and long distance, trail running)
• Skateboarding
• Skiing
• Slalom Canoe
• Snowboarding
• Surfing
• Swimming
• Tennis
• Triathlon
• Weightlifting

This premium list is ready for you on Google Sheets and includes:

• Full name
• Sport type
• Following count (As of January)
• Link to the correspondent’s Instagram accounts

How to get the list:

• Complete payment on Paypal.
• Once payment is completed, click on the “Return to merchant” link.
• You will be redirected to the page where you will find the list.

Any questions or issues, you can always contact us. We respond fast! ⚡️

This premium list is being used by top sports marketing professionals including:

• Global Sports Brand Strategists
• Global Sports Marketing Directors
• Sports Account Directors
• Digital Marketers
• Influencer Marketing Strategists
• Social Media Managers for sports brands.

Note: You can also access a shorter list of the top 100 Australian female sports athletes on Instagram for a lower fee.

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Australian marketers also checked out some of the top 10 Australian women on Instagram

5. Stephanie Gilmore

Stephanie Gilmore is one of the most-followed Australian female athletes on Instagram with 698+ thousand followers.

Steph Gilmore is an Australian professional female surfer and eight-time world champion on the Women’s WSL World Tour.

Before endorsing any of these top talented sporting celebrities, you may want to check whether their personality and values match your brand.

For example:

• Cristiano Ronaldo = Hard work
• Neymar Jr = Rebelious
• Messi = Pure talent, a genius! but send me to sleep when he talks.
• Zlatan = Rebel, directness, honesty
• Ronaldinho = Fun!

Just updated: the top 25 Australian women on YouTube

4. Elizabeth Cambage

Elizabeth Cambage (Liz Cambage) is one of the most popular Australian female athletes on Instagram with 1.2 million followers. (@ecambage)

Elizabeth Folake Cambage is a Nigerian-English-Australian professional basketball player for the Maccabi Bnot Ashdod of the Israeli Female Basketball Premier League. She is also a fashion model and a DJ.

Sports marketers are also reading the top 10 American sports athletes on Instagram

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Just in: The top 25 most popular Australians on Instagram

3. Sam Kerr

San Kerr is one of the most popular Australian female athletes on Instagram with 1.7+ million followers.

Sam Kerr is an Aussie female footballer (soccer) who currently plays as a forward for Chelsea FC women’s team in England.

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Popular this month: The top 25 Australian comedians.

2. Tia-Clair Toomey-Orr

Tia-Clair Toomey-Orr is one of the most-followed Australian female athletes on Instagram with 2+ million followers.

Tia-Clair Toomey-Orr is an Australian female weightlifter, CrossFit Games athlete and one of the world’s top 25 female fitness influencers on Instagram.

After winning her sixth consecutive title at the 2022 CrossFit Games, Toomey has more title wins than any other athlete in the history of the sport.

Creators are learning how to get Instagram followers fast and free

1. Ellyse Perry

Ellyse Perry is the most-followed Australian female athlete on Instagram with 2.7+ million followers.

Ellyse Perry is an Australian female professional cricketer who also played football (soccer). Related: the new Cricket Australia logo PNG.

Having debuted for both the Australian national cricket team and the Matildas football team at the age of 16, Ellyse is the youngest Australian woman to play international cricket and the first to have appeared in both Women’s Cricket and Football World Cups. Gradually becoming a single-sport professional athlete from 2014 onward, Perry’s acclaimed cricket career has continued to flourish and she is now widely considered to be one of the greatest Australian female sports players ever.

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Access these exclusive premium lists now!

• “The top 300 Australian female sports athletes” on Instagram.
• “The top 100 Australian female sports athletes” on Instagram (Shorter list at a lower fee)

Conclusion

Elite Australian female athletes and Aussie women sports celebrities can create unique content for your brand that increases the following, shares, comments and likes of your content on Instagram.

These top 10 Australian sports female influencers on Instagram can help your brand increase brand credibility and trust: The influencers’ expertise in their sport is one of the main reasons behind their impact on their audience.

Final note: Are you struggling with rising customer acquisition costs and dependency on paid media?

Our exclusive digital marketing strategy workshops will unmercifully review your marketing, show you how to build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

Ready to transform your approach? Contact us now!

Our services include:

• Digital Marketing strategy including social media planning
• Online advertising: Google Ads, social media ads and remarketing
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• Branding: logo design and brand development
• Consumer contests/competitions/giveaways
• Email marketing: dip sequence design and deployment
• Conversion rate optimisation: path to purchase analysis and optimisation

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THE TOP 10 AUSTRALIAN WOMEN ATHLETES ON INSTAGRAM IN 2025

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