THE TOP 10 NEW YEAR’S HASHTAGS ON INSTAGRAM FOR 2025
The top 10 most popular New Year’s hashtags on Instagram for 2025.
Copy-paste the best hashtags for 2025 New Year’s Day, New Year’s Eve and New Year’s party celebrations.
The best and top trending 2025 New Year’s hashtags for your photos and videos on Instagram.
Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.
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THE TOP 10 NEW YEAR’S HASHTAGS FOR INSTAGRAM IN 2025
Before you use some of the top 10 most popular New Year’s hashtags on Instagram for 2025, let me tell you something you probably have been turning a blind eye to…
Instagram is not helping your business
- Instagram is a “money extraction” machine. Their business model is to make money from you.
- The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
- You keep trying to build an audience on Instagram you will never own.
- You cannot transfer your hard-earned Instagram followers to your best CRM software.
- Your customer acquisition costs from Instagram ads are through the roof.
The solution
I can offer you the best digital marketing strategy training that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
Marketers are also using some of the top 25 New Year’s hashtags on TikTok
THE TOP 10 NEW YEAR’S HASHTAGS FOR INSTAGRAM IN 2025 – LIST
Use some of the below hashtags to increase your chances for your 2025 New Year’s content, celebration photos, reels, stories, images and videos to go viral on Instagram.
10. #newyearparty
The #newyearparty hashtag is one of the top New Year’s hashtags on Instagram used in 800+ thousand posts.
Related: #newyearsparty – #newyearseveparty – #newyeareveparty
Top New Year’s hashtags Instagram post #newyearsparty Chris Hemsworth – One of the most followed Australians on Instagram
✅ Marketers are using the best New Year’s caption ideas and examples for Instagram
Whatever you sell, wishing a happy new year to your customers is a great practice. During the New Year celebrations, people spend time in different ways: cooking the best cakes or cookies, decorating their homes and offices or simply playing with kids or watching the best movies and films on Netflix.
⚡️ Trending this week: The top 25 most popular hashtags on Instagram
9. #newyear2025
The #newyear2025 hashtag is expected to reach 900+ thousand posts by the start of January 2025.
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Female consumers spend plenty of time and money on makeup, hair and manicure (nails) ensuring they look beautiful for the start of the year.
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8. #newyearsday
The #newyearsday hashtag is one of the top New Year’s hashtags on Instagram used in 2.2+ million posts.
Related: #newyearsdayband – #newyearsday2024
The best New Year’s hashtags are funny
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From New York to Sydney or London, people will be wishing #happynewyear quotes, posts, reels and images on Instagram.
Marketers are also using the top 25 New Year’s hashtags for TikTok
7. #newyearsresolution
The #newyearsresolution hashtag is one of the top New Year’s hashtags on Instagram used in 2+ million posts.
#newyearsresolution popular New Year’s hashtag on Instagram Be a more conscious consumer @hafsalodi.
Related: #newyearresolution – #newyearsresolutions – #newyearresolutions
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6. #newyearnewme
The #newyearnewme hashtag is one of the top New Year’s hashtags on Instagram used in 2+ million posts.
Popular New Year’s hashtags Instagram post #newyearnewme jump fall gym fitness hashtags Instagram
Related: #newyearnewyou 1.3m+ – #newyearnewmebullshit – #newyearnewus
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Make the New Year’s celebration a gifting season for your business, and inspire customers to buy your brand for their love or kids.
5. #felizanonovo
The #felizanonovo hashtag is one of the top New Year’s hashtags on Instagram used in 5+ million posts.
Feliz Ano Novo means “Happy New Year” in the Portuguese language.
Popular New Year’s Hashtags Instagram #felizanonovo Neymar jr – One of the most popular sport athletes on Instagram
Related: #felizañonuevo – #felizaño – #nuevoaño
Creators are using some of the world’s top 25 most popular hashtags on TikTok to promote their New Year’s content.
4. #newyears
The #newyears hashtag is one of the top New Year’s hashtags on Instagram used in 7+ million posts.
Related: #newyears2025
Comedian Jesse Mclaren 3d printed New Year’s glasses
⚡️ Popular this month: The top 25 most popular fitness hashtags on Instagram
Do not forget some guys (male customers) love showing off their wealth during New Year’s Eve. People will be proud to spend their money on exclusive experiences, whether watching New Year’s Eve from a luxurious yacht or booking the best table in the best fine-dining restaurant in town.
On the other side, some people want to start the new year with a simple and quiet time, whether booking a meditation or a class with the best yogis or creating a special gathering with their family at home that finishes early so they can start the new year with a fantastic sleep to hit the new year’s day with the right feet on.
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3. #newyearseve
The #newyearseve hashtag is one of the top New Year’s hashtags on Instagram used in 12+ million posts.
#newyearseve popular New Year’s hashtag on Instagram cool funny dog bag with the new Chanel logo @abibimaria.
Related: #nye 10.8m – #newyeareve 1.3m – #happynewyearseve – #happynye – #nye2025 – #happynewyeareve – #nyeve
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2. #newyear
The #newyear hashtag is one of the top New Year’s hashtags on Instagram used in 62+ million posts.
#newyear popular New Year’s hashtag on Instagram @why.cgi. Computer-generated imagery (CGI) featuring Santa, a building with the new Coca-Cola logo white.
Related: The #newyear2025 hashtag is expected to be used in 1 million posts.
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1. #happynewyear
The #happynewyear hashtag is one of the top New Year’s hashtags on Instagram used in 65+ million posts.
The #happynewyear hashtag is the most popular New Year’s hashtag on Instagram.
#happynewyear popular New Year’s hashtag on Instagram @samcforth imitating mimicking a funny kid.
Related: #happynewyears 1.8m+ – the #happynewyear2025 is expected to reach 1 million posts by the end of Jan 2025 – #happynewyeareveryone – #happynewyeartoall – #happynewyearinadvance – #happynewyearseveryone – #happynewyearbitches – #happyneweyarparty – #happynewyearyall
Marketers are also using some of the top 25 New Year’s hashtags on TikTok
Instagram creators are using some of the best New Year’s captions
Next: The top 20 New Year’s hashtags on Instagram
Exclusive read: The best 10 Christmas hashtags on Instagram – List
Professional marketers around the world are solving the key challenge during the #newyears season:
How is my brand going to bring optimistic emotions to customers during the New Year’s period?
Being authentic to your brand values is important so your brand is just not creating more noise in the already polluted “tsunami” of marketing messages during New Year’s celebrations.
Being successful with your marketing is not only about sharing the best New Year’s quotes but reflecting with your team on how you want to help your customers and communities during the new coming year.
Marketers are using the best social media strategy plan template
✪ Expert tip: Add popular New Year hashtags to your Instagram Stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau
Marketers are reading the top 25 trending TikTok hashtags right now
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Popular this month: The best New Year’s caption ideas and examples for Instagram
Conclusion
Some of these top 10 New Year’s hashtags on Instagram will increase the chances of your New Year-related content reaching a broader audience on Instagram.
Adding popular New Year’s hashtags to your videos, reels, stories, images and photos on Instagram can also help connect your content to people who are interested in New Year-related stories.
Whether those stories are about celebrations, parties, resolutions and/or goals, some of these most used New Year’s hashtags can help your brand be part of the conversation.
You may want to be sensitive that not everyone may be having fun during the new year period as it can be a challenging period for many people.
eDigital can help you conceptualise, plan, develop, run and optimise successful New Year’s marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Next: The top 20 New Year’s hashtags on Instagram
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THE TOP 10 MOST POPULAR NEW YEAR’S HASHTAGS ON INSTAGRAM FOR 2025
was brought to you by Mau
Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates
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