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THE TOP 20 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

Who are the top 20 most popular Australians on Instagram in 2025? Find the top 20 most-followed Australians on Instagram list.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

THE TOP 20 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2025

THE TOP 20 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

The top 20 most-followed Australians on Instagram in 2025 ranking list. The top 20 Aussies enjoying celebrity status on Instagram. The top 20 most popular Australians finding the love of millions of Instagram fans.

What about TikTok? the top 25 most followed Australian stars on TikTok

20. Celeste Barber

Celeste Barber is one of the most popular Australians on Instagram with 9.6+ million followers.

@celestebarber

Celeste Barber is one of the most popular female top 25 Australian comedians on Instagram who has been accused for body shaming and bullying other women. Others say her work tries to fight against traditional female body standards.

In 2020, Barber began posting to fundraise for Australia’s horrific bushfires. Her initial fundraising target was $30,000. Within four days she had raised $33 million, which then swelled to $50 million. Bazaar magazine mentioned that was the largest single fundraiser in the history of Facebook at the time. (Related: The top bushfire resistant house design ideas)

Celeste is also an actress.

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19. Angela White

Angela White is one of the most-followed Australians on Instagram with 9.8+ million followers.

@theangelawhite

Angela Gabrielle White is an Australian actress and director. She has been inducted into the AVN Hall of Fame and the XRCO Hall of Fame, and in 2020 became AVN’s first three-time Female Performer of the Year winner.

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✅  Just in: How to best contact Instagram support

18. Maia Mitchell

Maia Mitchell is one of the most popular Australians on Instagram with 10+ million followers.

@maiamitchell

Maia Mitchell is an Australian actress and singer. She is known for her roles as “Brittany Flune” in the children’s television series Mortified for the Nine Network, and as “Natasha Ham” in the Seven Network’s teen drama: Trapped.

Aussie creators are also reading the top 10 Australian women on Instagram

“While some of the most popular Australians on Instagram are currently actors/actresses and fashion models, this may change in a few years. Young popular content creators are coming out from other video platforms such as TikTok & Twitch. Watch out for new influencers and celebrities from these emerging platforms”

Mau. Senior Instagram Marketing Specialist at eDigital

17. Nicole Kidman

Nicole Kidman is one of the most popular Australians on Instagram with 10.3+ million followers.

@nicolekidman

Nicole Mary Kidman is an American and Australian actress and producer.

Known for her work across various film and television productions from different themes, she has been continuously identified as one of the world’s most popular actresses.

Popular this month: the top 25 Australian women on YouTube.

16. David Warner

David Warner is one of the most-followed Australians on Instagram with 10.8+ million followers.

@davidwarner31

David Andrew Warner is an Australian cricketer and a former Australian cricket national team captain.

A left-handed opening batsman, Warner is the first Australian cricketer in 132 years to be selected for a national team in any format without experience in first-class cricket.

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Note: Would you like to discover the top 250 most popular Aussies on Instagram? Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

15. Rebel Wilson

Rebel Wilson is one of the most-followed Australians on Instagram with 11.1+ million followers.

@rebelwilson

Rebel Melanie Elizabeth Wilson is an Australian actress, comedian, writer and singer. After graduating from the Australian Theatre for Young People in 2003, Wilson began appearing as Toula in the SBS comedy series Pizza and later appeared in the sketch comedy series The Wedge. From Fat Amy in “Pitch Perfect” to that annoying roommate in “Bridesmaids,” this Australian female actress has played some of the most popular comedic characters of all time.

Some other roles have included ABC caper Les Norton and hosting Seven’s oddball reality show Pooch Perfect.

Rebel is also the host of Amazon Prime Video’s Australian production, LOL: Last One Laughing. Rebel Wilson won a defamation lawsuit against Bauer Media in 2017.

You will enjoy checking out this year’s top 10 graphic design trends

14. 5 Seconds of Summer

The 5 Seconds of Summer music band are one of the most popular Australians on Instagram with 11.3+ million followers.

(@5sos)

5SOS is an Australian pop music boy band.

You may want to consider the top 25 most popular Australian women on YouTube

13. Liam Hemsworth

Liam Hemsworth is one of the most-followed Australians on Instagram with 12.2+ million followers.

@liamhemsworth

Is Liam piggybacking from his older brother’s fame?

Liam’s acting role as “Josh Taylor” in the dull Australian soap opera: Neighbours may have given him its own deserved fame.

Lately, he has been on the news as he was forced to quit his vegan diet after suffering kidney stones.

Liam is currently one of the Australian Childhood Foundation ambassadors. In 2020, he divorced Miley Ray Cyrus (an American singer).

Marketers also read: Learn how to brief an Australian Influencer like a pro!

12. Miranda Kerr

Miranda Kerr is one of the most popular Australians on Instagram with 14.5+ million followers.

@mirandakerr

Miranda Kerr is one of the most iconic Australian female fashion models. Sydney-born, the Aussie ex-Victoria’s secret angel, David Jones beauty ambassador and model, Miranda also owns Kora Organics, her organic skincare brand with products that offer quartz energy. The “crystal quartz” magic may also be helping her boost her Instagram following count.

Note: Would you like to discover the top 250 most popular Aussies on Instagram? Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

⚡️ Most read today: The top 25 most-followed Australian women on Youtube

11. Troye Sivan

Troye Sivan is one of the most popular Australians on Instagram with 15.5+ million followers.

@troyesivan

Troye Sivan Mellet is an Australian singer, songwriter, actor and YouTuber.

After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his third extended play, TRXYE, which peaked at number five on the US Billboard 200.

Troye Sivan has collaborated, endorsed, promoted and partnered with different brands including Schwarzkopf hair products, Prada, Rabanne, Cartier, Versace, Miu Miu, Valentino, Gap, Magnum ice cream, Tsu Lange Yor perfumes and candles, Homme Girls magazine, Side-Note, VMan magazine, GQ Australia magazine, Vogue Australia, Es magazine, Interview magazine and others.

Editor’s pick: the world’s top 25 most-followed female fitness influencers on Instagram

Next: the top 10 Australians on Instagram or the top 25 Australians on Instagram

⭐️ Editor’s pick: the top 25 Australian stars on Tiktok – Ranking list

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How does this list compare with the most popular Australian YouTubers?

The most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase business sales as long as there is a fit. Learn how to craft your social media plan or brief an influencer today!

Marketers are also reading the top 25 Australians on Youtube.

Next: the top 10 Australians on Instagram or the top 25 Australians on Instagram

Conclusion

Some of these top 20 popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 250 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 10 Australians on Instagram or the top 25 Australians on Instagram

Contact us today and start boosting your leads and sales.

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THE TOP 20 MOST-FOLLOWED AUSSIES ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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