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THE TOP 20 TRAVEL HASHTAGS ON INSTAGRAM IN 2025

The top 20 most popular travel hashtags on Instagram in 2025. The best 20 Instagram travel hashtags list. The top 20 most used travel hashtags on Instagram list in 2025.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.

THE TOP 20 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

Before you start using some of the top 20 most popular travel hashtags on Instagram in 2025, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your travel business

• Instagram is a “money extraction” machine. Their business model is to make money from you.
• The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 20 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

These top 20 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.

You may want to test hashtags that describe your ideal travel customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.

The research was completed by some of our best Instagram virtual assistants.

20. #cityscape

#cityscape is one of the most popular travel hashtags on Instagram used in 21.7+ million posts.

Whether you’re looking down at the city from a mountain pass, a high building or flying a drone, this is a good tag to show off your best cityscapes.

Just updated: the top 25 yoga hashtags on Instagram

19. #mytravelgram

#mytravelgram is one of the most popular travel hashtags on Instagram used in 23.6+ million posts.

Is your Instagram marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

18. #natgeo

#natgeo is one of the most popular travel hashtags on Instagram used in 27.7+ million posts.

Related: #natgeotravel – #natgeoyourshot – #nationalgeographic – #natgeowild – #natgeotravelpic

#Natgeo is also one of the most popular brands on Instagram

✔︎ Into trends? Check out this year’s top 10 social media marketing trends and this year’s  top 10 graphic design trends

17. #traveladdict

#traveladdict is one of the most popular travel hashtags on Instagram used in 27.9+ million posts.

Instagram creators who focus on travel like to use #traveladdict to let everyone know their travel plans and the cool places they are discovering.

Mau is a #traveladdict. You can follow Mau’s travel stories on YouTube.

Travel creators are learning how to make a video go viral.

16. #passionpassport

#passionpassport is one of the most popular travel hashtags on Instagram used in 29.4+ million posts.

Related: #travelpassion – #travelpassport

Add this sought-after travel hashtag to your travel Instagram photos of anywhere that has taken your breath away.

The photographs shared in this international community of travellers, storytellers and creatives encourage viewers to keep exploring. Every image is a colourful window onto a unique destination, accompanied by a story or personal anecdote to paint a more vivid picture of the place and situation.

⭐️ Popular this month: the top 25 food hashtags on Instagram

15. #travelblog

#travelblog is one of the most popular travel hashtags on Instagram used in 29.6+ million posts.

#travelblog is a popular hashtag to let people know your travel content on Instagram can also be found on your blog.

Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.  Travel-related content offers people inspiration for achieving things far bigger than personal goals.

Mau

Mau is currently travelling around Colombia. You can follow Mau’s #travelblog on YouTube.

Travel creators are also using some of the best 25 travel hashtags on TikTok – list

14. #igtravel

#igtravel is one of the most popular travel hashtags on Instagram used in 31.3+ million posts.

#igtravel is a popular hashtag to let Instagram know your content is about travel.

“Make sure you also test hashtags which describe your ideal customer: #travelgirl, #travelexpert, #travelingmom #travelingdad, along with community hashtags for people who “travelling” is their daily life: #travelismylife, #tourguide #travelforlife and #travelfun” 

Mau

13. #tourist

#tourist is one of the most popular travel hashtags on Instagram used in 38.6+ million posts.

Anyone discovering a new place is a #tourist. #tourist is a popular hashtag for Instagram users who are loving a new place.

12. #moodygrams

#moodygrams is one of the most popular travel hashtags on Instagram used in 43+ million posts.

The #moodygrams is a popular hashtag on Instagram used especially by travel photographers. The #moodygrams hashtag showcases amazing creative photography work of unique destinations around the world.

Travel marketers are learning how to write the best creative photography brief template.

11. #hotel

#hotel is one of the most popular travel hashtags on Instagram used in 47.7+ million posts.

#hotel is one of the favourite hashtags for hotel owners and hotel marketers. Even companies targeting procurement managers at hotels may use this hashtag ie: interior designers, furniture designers, etc.

⚡️Trending this week: the world’s top 25 Instagram female fitness trainers and influencers

Marketers are also using some of the best 25 travel hashtags on TikTok – list

Next: the top 10 travel hashtags on Instagram or the 21 top 25 travel hashtags on Instagram

Conclusion

Marketers selling travel services and/or products as well as travel influencers use travel hashtags to be noticed by other travel enthusiasts, whether that may be other travellers who feel inspired by your photos and want to follow your journey or brands who may want to work with you.

The best travel hashtags on Instagram are a great way to gain a following and make sure your travel-related content is seen by more travellers.

Travel hashtags are also a common way for travellers to research tips or find inspiration when they are due to travel to a new destination.

You can also use travel hashtags to find funny travel content, memes, vital travel information, learn new things and so much more.

Need training on how best to promote your travel brand? Contact us today!

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your travel brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 10 travel hashtags on Instagram or the 21 top 25 travel hashtags on Instagram

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 20 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

Mau is travelling the 🌎 world. Follow Mau’s stories on YouTube