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THE TOP 25 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025

Who are the top 25 most popular Australians on Instagram in 2025?

The top 25 most-followed Australians on Instagram list. The top 25 most popular Aussies on Instagram in 2025 – ranking list.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.

THE TOP 25 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2025

Before you start your Instagram influencer outreach program in Australia, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

• Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 25 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2025 – RANKING LIST

The list of the top 25 most popular Australians on Instagram in 2025.

25. Dacre Montgomery

Dacre Montgomery is one of the most popular Australians on Instagram with 8.1+ million followers.

@dacremontgomery

“While some of the most popular Australians on Instagram are currently actors/actresses and fashion models, this may change in a few years. Young popular content creators are coming out from other video platforms such as TikTok & Twitch. Watch out for new influencers and celebrities from these emerging platforms”

Mau, Global Head of Marketing Strategy at eDigital

⚡️ Most read today: the top 25 most-followed Australian women on Youtube

24. Luke Hemmings

Luke Hemmings is one of the most popular Australians on Instagram with 8.2+ million followers.

@lukehemmings

Luke Robert Hemmings is an Australian singer, songwriter and musician, best known for being the lead vocalist and guitarist of the Australian pop band 5 Seconds of Summer.

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Popular this month: This year’s top 10 social media marketing trends

23. Phoebe Tonkin

Phoebe Tonkin is one of the most-followed Australians on Instagram with 8.2+ million followers.

@phoebejtonkin

Phoebe Jane Elizabeth Tonkin is an Australian actress and model. She is best known for her roles as “Cleo Sertori” in H₂O: Just Add Water, “Fiona Maxwell” in Tomorrow, When the War Began, “Faye Chamberlain” in The Secret Circle, and “Hayley Marshall” in The CW series The Vampire Diaries and its spin-off series The Originals.

Editor’s pick: the world’s top 25 female fitness influencers on Instagram

22. Sia

Sia is one of the most-followed Australians on Instagram with 8.3+ million followers.

@siamusic

Sia Kate Isobelle Furler is an female Australian singer, songwriter, animal activist (#adoptdontshop), philantropist, queer, film director (Music) and a vegan.

Sia has also songwritten for other popular singers such as Rihanna, David Guetta and Flo Rida.

Some of her songs deal with themes of depression, irritability and addiction.

What about famous Aussies on TikTok?

The top 25 most popular Australians on TikTok

21. Daniel Ricciardo

Daniel Ricciardo is one of the most-followed Australians on Instagram with 9.5+ million followers.

@danielricciardo

Daniel Joseph Ricciardo AM is an Italian-Australian car racing driver who is currently competing in Formula One (F1), under the Australian flag, for the McLaren team.

Would you like to discover the top 250 most popular Aussies on Instagram?

Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

Next: The top 20 Australians on Instagram or the top 250 Australians on Instagram

⭐️ Popular read: Learn how to brief an Australian Influencer like a pro!

How does this list compare with the top 25 most popular Australian YouTubers?

The most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase business sales as long as there is a right fit. Learn how to craft your social media plan or brief an influencer today!

Marketers are also reading the top 25 Australians on YouTube.

Conclusion

Some of these popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales for brands.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 250 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.