THE TOP 25 MOST POPULAR INSTAGRAM HASHTAGS IN 2024

Find the top 25 most popular Instagram hashtags in 2024. Copy and paste some of these most used hashtags on Instagram. Adding popular hashtags on Instagram will offer you more chances of increasing your content’s reach, likes and followers.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

Our Instagram virtual assistants have just completed research that uncovers the top 10 Instagram hashtags in 2024.

Find below the top 25 most popular Instagram hashtags globally.

You can also find the top 25 most trending hashtags on Instagram right now.

THE TOP 25 MOST POPULAR INSTAGRAM HASHTAGS IN 2024

Before you start using some of the top 25 most popular hashtags on Instagram in 2024, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business

If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your CRM.
Your customer acquisition costs from Instagram ads are through the roof.

The solution

Book the best marketing strategy training session for your team that will help you:

Lower customer acquisition costs.
Minimise dependency on paid media.
Build a marketing engine with marketing assets and channels you fully own.
Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

Popular read today > The top 10 graphic design trends right now

THE TOP 25 MOST POPULAR INSTAGRAM HASHTAGS IN 2024 – LIST

Discover below the most popular Instagram hashtags to connect with your target audience.

Tip: You can only add up to 30 hashtags on an Instagram post. Copy-paste some of these 10 hashtags on your Instagram posts if relevant to the theme/topic of your content shared on Instagram.

25. #me

457+ million posts on Instagram have been tagged with the popular #me hashtag.

Related: #selflove – #selfcare

This is me thinking about what I am gonna do today in my meditation time – meditation time yoga cat food fish funny

Marketers are reading > The top 25 most-followed British on Instagram

24. #food

519+ million posts on Instagram have been tagged with the popular #food hashtag.

The top 25 most popular food hashtags on Instagram

Most popular healthy food hashtags instagram list

The most popular healthy food hashtags on Instagram – list – #food

Related > The top 25 food hashtags on TikTok.

23. #instalike

526+ million posts on Instagram have been tagged with the popular #instalike hashtag.

22. #fitness

534+ million posts on Instagram have been tagged with the popular #fitness hashtag.

Find the top 25 fitness hashtags for Instagram

Top best fitness hashtags instagram popular

The top 25 most popular fitness hashtags on Instagram – List #fitness

21. #beauty

537+ million posts on Instagram have been tagged with the popular #beauty hashtag.

Combine the #beauty hashtag with #grwm (Get ready with me).

Popular influencers growing the #beauty hashtag trend: Bailey Sarian, Eva Gutkowski and Amanda Steele.

⚡️ Popular download > The new Instagram logo png

Next > The top 20 most popular hashtags on Instagram.

You can also find the top 25 most trending hashtags on Instagram right now.

HOW MANY HASHTAGS DOES INSTAGRAM RECOMMEND?

You can add up to 30 hashtags per post. However, Instagram’s recent recommendation is to only use between 3-5 hashtags per post while Instagram continues to develop semantic keyword search for content discoverability: the words added to captions or the topics in your videos will become searchable too.

“Globally, each social media platform offers a unique set of popular and trending #hashtags. For example, the most popular TikTok hashtags are quite different to these popular Instagram #hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

INSTAGRAM CHALLENGES AND HASHTAGS

Hashtags become even more powerful when used in challenges, which prompt Instagram users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick or make a funny dance move. Each participant then posts their video on Instagram along with specific hashtags for the challenge.

Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

⚡️ Trending > How to write the best digital marketing plan

Find the top 30 photography hashtags for Instagram

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – Global Head of Marketing Strategy at eDigital.

Marketers are reading > The top 10 social media marketing trends

Creators are checking out > The best Instagram marketing tools – list

Marketers are using > The best social media strategy plan template

HOW TO SEARCH INSTAGRAM HASHTAGS COUNT FROM PC

If you want to search for a specific hashtag on Instagram, simply click on the magnifying glass at the top of the Instagram website’s screen, then type #[yourhashtag] and Instagram will automatically show you the hashtag total count. You can then click on it to see all the content for that specific hashtag.

Alternatively, you can type this URL on your web browser: https://www.instagram.com/explore/tags/hashtag/.

Change the “hashtag” word for your desired hashtag on that URL.

INSTAGRAM MARKETING SUCCESS IS NOT ONLY ABOUT HASHTAGS

You and your team should also learn about:

Popular Instagram video styles and trends
Top trending effects and filters
Influencers in your industry and their audiences.
The Instagram influencer creator culture and its jargon

Ready to book an Instagram marketing training session? Contact us.

Is your marketing not reaching your sales targets? Stop wasting your money on marketing that is not performing. Find how you can increase your sales with our eCom boost program!

WHY USE POPULAR INSTAGRAM HASHTAGS

Instagram is well known for sparking trends and inspiring shoppers.
Instagram has a fun, inspiring and persuasive atmosphere that prompts participation and shopping helping propel numerous products and brands into viral status – and not just the big brands in fashion or sports but even smaller businesses selling affordable and innovative products!
Hashtags play an important role in Instagram marketing strategies. Writing the right hashtag for Instagram helps users find the content they’re interested in, join conversations they care about and meet other users with similar interests and hobbies.
More importantly, hashtags increase a post’s visibility in the “Explore” feed, where users spend most of their time, and that visibility can push your videos to go viral.

✅ Marketers are using > The best social media marketing plan template

CONCLUSION

This top 25 most popular Instagram hashtags ranking list is dynamic. Every year, some new hashtags become extremely popular and others fade away. Popular hashtags on Instagram tell marketers what topics and themes people enjoy uploading content about. Only use popular Instagram hashtags if your brand has earned the right to add to the conversation related to a particular hashtag, otherwise, your content will look spammy.

Need training on how to boost your leads and sales online and increase conversions? Contact us today!

Next > The top 20 most popular hashtags on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
Marketing training: social media training and digital marketing training.
SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.