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THE TOP 25 TRAVEL HASHTAGS ON INSTAGRAM IN 2025
The top 25 most popular travel hashtags on Instagram in 2025. The best 25 Instagram travel hashtags list. The most used Instagram travel hashtags list for 2025.
Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.
THE TOP 25 MOST POPULAR INSTAGRAM TRAVEL HASHTAGS IN 2025
Before you start using some of the top 25 popular travel hashtags on Instagram in 2025, let me tell you something you have probably been turning a blind eye toā¦
Instagram is not helping your business.
InstagramĀ is mugging you in broad daylight.
InstagramĀ algorithm has been deliberately engineered to squeeze every last cent out of your marketing budget. Its showing your carefully crafted videos to roughly the same number of people who would notice if you screamed into your office refrigerator.
You thought you were building an audience on Instagram?
Nope.
Youāre renting one from landlords who charge you extra just to talk to your own followers.
In other words, you’re doing the digital equivalent of building an expensive vacation home on rented land that could be bulldozed at any moment.
Meanwhile, your customer acquisition costs are skyrocketing and Mark ZuckerbergĀ is laughing in a money-shaped bathtub.
The problem:
šØ You donāt actually own your Instagram followers data
šØ Your organic reach is being held hostage
šØ Your Instagram ad spend is spiralling out of control
šØ You canāt transfer your followers to your best CRM software no matter how many times youāve dreamed about an “export” button
The solution:
š„ Stop relying on Instagram that treat you like an ATM
š„ Lower your customer acquisition costs without selling your kidney
š„ Build a marketing strategy with assets YOU own
š„ Master digital marketing so your sales skyrocket without depending on Instagram ads
I run some of the best digital marketing strategy workshops that will teach you how to ditch the algorithmic extortion racket and create a marketing system that actually works for you.
Because let’s be honest, if youāre still throwing money at Instagram ads hoping for different results, thatās not marketing. Thatās like calling your abusive ex at 2 AM: desperate, expensive, and guaranteed to end in disappointment.
Letās craft the best digital marketing planĀ andĀ social media strategy that boosts sales andĀ customer lifetime value.
THE TOP 25 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025
These top 25 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.
You may want to test hashtags that describe your ideal customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.
The below hashtag list was completed by some of our best Instagram virtual assistants.
āļø Popular category hashtags:
- The top 25 food hashtags on Instagram
- The top 25 yoga hashtags on Instagram
- The top 10 nature hashtags on Instagram
- The top 25 photography hashtags on Instagram.
25. #travelphoto
#travelphotoĀ is one of the most popular travel hashtags on Instagram used in 18.6+ million posts.
A popular hashtag for travel photographers who would like to take the attention of travel magazine editors and writers.
Backpacker girl bungy jumping montage
Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.Ā Travel-related content offers people inspiration for achieving things far bigger than personal goals.
Mau
Related read: the top 25 most popular New Yearās hashtags on Instagram
Some top travel TikTok influencers using the #travelphoto hashtag include:
- @nasdaily (Nuseir Yassin) Israeli-Palestinian travel vlogger.
24. #letsgo
#letsgoĀ is one of the most popular travel hashtags on Instagram used in 19.7+ million posts.
#letsgo popular travel hashtag on Instagram
The #letsgo hashtag is great for travel brands and travellers who want to show that “excitement” when ready to explore and adventure in a new destination.
Related: #letsgosomewhere – #letsgoeverywhere
Travel creators are also reading about the top 25 travel hashtags on TikTok – ranking list.
23. #viajar
#viajarĀ is one of the most popular travel hashtags on Instagram used in 21+ million posts.
Viajar means “travel” in Spanish. (Consider also #viagem which is the Portuguese word for travel)
ā”ļøTrending this week: the worldās top 25 Instagram female fitness influencers
22. #wonderful_places
#wonderful_placesĀ is one of the most popular travel hashtags on Instagram used in 21+ million posts.
Parque Nacional Natural Tayrona Magdalena Colombia playas
The famous Parque Nacional Natural Tayrona located in the department of Magdalena is one of Colombia’s top wonderful natural places to visit. Every February, the park closes for tourism so nature can regenerate.
MauĀ is visiting #wonderful_places in Colombia.
You can follow Mauās travel stories on YouTube.
Do you travel to discover nature?
You may want to use the top 10 nature hashtags on Instagram
21. #instapassport
#instapassportĀ is one of the most popular travel hashtags on Instagram used in 21+ million posts.
Mardi Himal ice peak trek Annapurna region Nepal Photo: Mohan K. Duwal @mohgraphy @mountain.trekking Instagram post.
āļø Into trends?Ā This yearās top 10 social media marketing trends, TikTok marketing trends and graphic design trends trends.
Next: The top 20 travel hashtags on Instagram
MauĀ is visiting #wonderful_places in Colombia. You can follow Mauās travel stories on YouTube.
Other popular travel hashtags on Instagram
- #travellife. 18+ million posts. #travellife is a popular hashtag for those travelling full time or travelling as a job. Use this well-liked, lovable travel hashtag to share your picturesque panoramas of beautiful places, grainy captures of road trips through the wilderness and city sights. Those images that inspire others to buy a plane ticket are more likely to get noticed. Adrenaline sports, intrepid journeys and vertiginous heights appear frequently in this typically grainy image. This hashtag is ideal for those who live frugally on the road and enjoy living life to the max.
- #lifeofadventure. 18+ million posts
- #backpacking. 16+ million posts. Marketers who want to connect with travellers on a budget will use this hashtag to connect with backpackers.
- #aroundtheworld. 15+ million posts. #aroundtheworld is one of the best hashtags to tag all your travel photos when completing that big trip around many countries in the world.
- #stayandwander. 14+ million posts. Adventure inspiration for travellers whose idea of fun is living in a log cabin in a remote wooded mountain valley.
Travel creators are also using some of the top 25 travel hashtags on TikTok – ranking list.
Next: the top 20 travel hashtags on Instagram
Conclusion
Marketers selling travel services and/or products as well as Travel influencers and Travel content creators use some of the most popularĀ travel hashtags to be noticed by other travel enthusiasts, whether that may be other travellers who feel inspired by your photos and want to follow your journey or brands who may want to work with you.
The best 25 travel hashtags on Instagram are a great way to gain a following and make sure your travel-related content is seen by more travellers. Travel hashtags are also a common way for travellers to research tips or find inspiration when they are due to travel to a new destination.
You can also use some of the top travel hashtags to find funny travel content, memes, vital travel information, learn new things and so much more.
Final note: Are your marketing costs through the roof?
If your customer acquisition costs are climbing faster than a startup founderās ego (after a successful IPO), and youāre hooked on paid ads like a reality TV star drama or a Tinder date who keeps accepting your dinner invites but never calls you back.
If that sounds like your situation, you should contact us.
Our exclusive digital marketing strategy workshops will mercilessly dissect your marketing, expose all the weak spots, and show you how to ditch the social media algorithms chokehold and build a marketing engine you actually own.
Weāll shake up your team’s thinking, drop fresh ideas and turn your marketing from āmehā to money-making.
Ready to stop burning cash and start making it? Hit us up! We offer:
š„ Digital Marketing Strategy. Because hope is not a plan.
š„ Online Ads (Google, Social, Remarketing). The art of spending money wisely for once.
š„ Social Media Marketing Training. So you stop posting into the void.
š„ SEO Strategy & Execution. Because if Google doesnāt know you exist, do you even?
š„ Influencer & Celebrity Marketing.Get people with clout to talk about you.
š„ Branding & Logo Design. So you donāt look like a dodgy side hustle.
š„ Consumer Giveaways & Competitions. Because people will do anything for free stuff.
š„ Email Marketing & Drip Sequences. Slide into inboxes the right way.
š„ Conversion Rate Optimisation. Turn window shoppers into actual buyers.
Ready to start marketing like a boss? letās talk. š
THE TOP 25 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025
was brought to you by Mau
Considered one of the best marketing consultants in Sydney (and not just by Mauās mom), Mau delivers killer digital marketing strategy workshops andĀ best social media training so good, even your grandpa will get it.
5k+ smart marketers who love stealing good ideas receive Mauās weekly email, while others tired of guessing use Mauās Digital Marketing Plan and Social Media Plan templates.
Mau is travelling the š āļø probably posting questionable travel choices on TikTok or YouTube
