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THE TOP 25 TRAVEL HASHTAGS ON INSTAGRAM IN 2025

The top 25 most popular travel hashtags on Instagram in 2025. The best 25 Instagram travel hashtags list. The most used Instagram travel hashtags list for 2025.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital.

THE TOP 25 MOST POPULAR INSTAGRAM TRAVEL HASHTAGS IN 2025

Before you start using some of the top 25 popular travel hashtags on Instagram in 2025, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your travel business

• Instagram is a “money extraction” machine. Their business model is to make money from you.
• The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 25 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

These top 25 most popular travel hashtags on Instagram are quite different to the top 25 travel hashtags on TikTok which means you need to have a platform-specific travel hashtag strategy.

You may want to test hashtags that describe your ideal customer: #travelgilr, #travelmom, #travelingdad, along with travel community hashtags for people who “travel” in their daily life: #travelismylife, #tourguide, #mytravelingjob, #workingaroundtheworld, #travelforlife, etc.

The below hashtag list was completed by some of our best Instagram virtual assistants.

⭐️ Popular category hashtags:

• The top 25 food hashtags on Instagram
• The top 25 yoga hashtags on Instagram
• The top 10 nature hashtags on Instagram
• The top 25 photography hashtags on Instagram.

25. #travelphoto

#travelphoto is one of the most popular travel hashtags on Instagram used in 18.2+ million posts.

A popular hashtag for travel photographers who would like to take the attention of travel magazine editors and writers.

Travel is one of the most aspirational activities in the world. You travel when you graduate, you travel when you get married, you travel before starting a new job, you want to be travelling when starting a new year and you travel when you retire. Travel brings people a sense of fulfilment and understanding of the world.  Travel-related content offers people inspiration for achieving things far bigger than personal goals.

Mau

Related read: the top 25 most popular New Year’s hashtags on Instagram.

24. #letsgo

#letsgo is one of the most popular travel hashtags on Instagram used in 19.3+ million posts.

The #letsgo hashtag is great for travel brands and travellers who want to show that “excitement” when ready to explore and adventure in a new destination.

Related: #letsgosomewhere – #letsgoeverywhere

Travel creators are also reading about the top 25 travel hashtags on TikTok – ranking list.

23. #viajar

#viajar is one of the most popular travel hashtags on Instagram used in 20.6+ million posts.

Viajar means “travel” in Spanish. (Consider also #viagem which is the Portuguese word for travel)

⚡️Trending this week: the world’s top 25 Instagram female fitness influencers

22. #wonderful_places

#wonderful_places is one of the most popular travel hashtags on Instagram used in 20.9+ million posts.

The famous Parque Nacional Natural Tayrona located in the department of Magdalena is one of Colombia’s top wonderful natural places to visit. Every February, the park closes for tourism so nature can regenerate.

Mau is visiting #wonderful_places in Colombia.

You can follow Mau’s travel stories on YouTube.

Do you travel to discover nature?

You may want to use the top 10 nature hashtags on Instagram

21. #instapassport

#instapassport is one of the most popular travel hashtags on Instagram used in 21+ million posts.

✔︎ Into trends? This year’s top 10 social media marketing trends, TikTok marketing trends and graphic design trends trends.

Next: The top 20 travel hashtags on Instagram

Mau is visiting #wonderful_places in Colombia. You can follow Mau’s travel stories on YouTube.

Other popular travel hashtags on Instagram

• #travellife. 18+ million posts. #travellife is a popular hashtag for those travelling full time or travelling as a job. Use this well-liked, lovable travel hashtag to share your picturesque panoramas of beautiful places, grainy captures of road trips through the wilderness and city sights. Those images that inspire others to buy a plane ticket are more likely to get noticed. Adrenaline sports, intrepid journeys and vertiginous heights appear frequently in this typically grainy image. This hashtag is ideal for those who live frugally on the road and enjoy living life to the max.
• #lifeofadventure. 18+ million posts
• #backpacking. 16+ million posts. Marketers who want to connect with travellers on a budget will use this hashtag to connect with backpackers.
• #aroundtheworld. 15+ million posts. #aroundtheworld is one of the best hashtags to tag all your travel photos when completing that big trip around many countries in the world.
• #stayandwander. 14+ million posts. Adventure inspiration for travellers whose idea of fun is living in a log cabin in a remote wooded mountain valley.

Travel creators are also using some of the top 25 travel hashtags on TikTok – ranking list.

Next: the top 20 travel hashtags on Instagram

Conclusion

Marketers selling travel services and/or products as well as Travel influencers and Travel content creators use some of the most popular travel hashtags to be noticed by other travel enthusiasts, whether that may be other travellers who feel inspired by your photos and want to follow your journey or brands who may want to work with you.

The best 25 travel hashtags on Instagram are a great way to gain a following and make sure your travel-related content is seen by more travellers. Travel hashtags are also a common way for travellers to research tips or find inspiration when they are due to travel to a new destination.

You can also use some of the top travel hashtags to find funny travel content, memes, vital travel information, learn new things and so much more.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your travel brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The top 20 travel hashtags on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST POPULAR TRAVEL HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

Hire Mau for marketing training and join 5k+ marketers receiving Mau‘s e-newsletter

Mau is travelling the 🌎 world. Follow Mau’s stories on YouTube