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THE TOP 25 VALENTINE’S DAY INSTAGRAM HASHTAGS IN 2025

The top 25 most popular Valentine’s Day hashtags for Instagram in 2025. The most used Valentine’s Day hashtags on Instagram. Boost the chances of your Valentine’s content being seen or featured by using some of these Valentine’s Day hashtags.

Brought to by Mau. Senior Digital Marketing Specialist at eDigital.

THE TOP 25 VALENTINE’S DAY INSTAGRAM HASHTAGS IN 2025

Before you get into the top 25 most popular Valentine’s Day hashtags in 2025, let me tell you a truth you probably do not want to hear.

The Instagram business model is an incredibly sophisticated “money extraction” machine.

Instagram will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free.

Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their Instagram posts) to reach their hard-earned followers.

Serious marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted with vanity hashtagging.

The actual gains of posting popular Valentine’s Day hashtags are minimal if you have not properly crafted a top marketing strategy, delivered optimal customer service or met your marketing objectives.

Two reminders:

1. You do not own your followers’ data on Instagram. You cannot transfer your hard-earned followers to another platform. Tip: You must build raving fans and followers on platforms you own. I will show you how.
2. Instagram wants you to pay for ads. Full point. The Instagram algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques.

Still not convinced?

Posting on Instagram for Valentine’s Day celebrations is losing momentum.

Hashtags do not lie.

#valentinesday2019 = 1.2 million posts

#valentinesday2020 = 1 million posts

#valentinesday2021 = 983k million posts

#valentinesday2022 = 628k posts

#valentinesday2023 = 514k+ posts

Yeah, that’s right, marketers and business owners (like you) are getting tired and bored of posting on Instagram and not getting results.

You gotta be crazy/mad/loco to rely on hashtagging to get your Valentine’s Day Marketing Campaigns producing sales for your business.

You’ve been working hard on your business and you deserve to get sales with no need for this time-wasting “vanity” hashtagging game.

Contact us or book an exclusive training session today!

THE TOP 25 VALENTINE’S DAY HASHTAGS ON INSTAGRAM 2025 – LIST

Our best Instagram virtual assistants have uncovered the top 25 most popular Valentine’s Day hashtags on Instagram in 2025

You can copy-paste the ones most relevant to your customers, your organisation and your brands.

25. #valentinesdayiscoming

The #valentinesdayiscoming hashtag is one of the top 25 most popular Valentine’s Day hashtags on Instagram used in 55+ thousand posts.

Do you sell food for Valentine’s Day?

Check out the top 25 most popular food hashtags on Instagram.

24. #valentinesballoons

The #valentinesballons hashtag is one of the top 25 most popular Valentine’s Day hashtags on Instagram used in 61+ thousand posts.

Ballons are surely the worst way of celebrating your Valentine’s Day.

It shows your brand does not care about waste and sustainability.

Most sustainable businesses are finding there is no need to use balloons on Valentine’s Day.

Tip: Bunting is by far the most popular reusable eco-friendly decoration for Valentine’s Day. Bunting is a pretty durable decoration and can be used year after year making it sustainable. You can make your bunting from scrap fabric.

Want the best photos this Valentine’s Day?

Use the best creative photography brief template and get the most out of your photographer’s talent.

⚡️ Marketers are using the best social media strategy template

23. #valentinesdog

The #valentinesdog hashtag is one of the top 25 most popular Valentine’s Day hashtags on Instagram used in 63+ thousand posts.

Related: #valentinespuppy

Marketers are also using some of the best words to use on social media.

22. #valentinesart

The #valentinesart hashtag is one of the top 25 most popular Valentine’s Day hashtags on Instagram used in 65+ thousand posts.

People envy the world’s top 25 most popular people on TikTok making multi-million dollar partnerships with brands.

21. #valentinesjewelry

The #valentinesjewelry hashtag is one of the top 25 most popular Valentine’s Day hashtags on Instagram used in 70+ thousand posts.

Related: #valentinesjewellery

Valentine’s Day will be gone soon! So what’s next?

Check out some of the best Mother’s Day social media post ideas.

Want to run successful ads for Valentine’s Day? Contact us

Next: the top 20 Valentine’s Day hashtags on Instagram

TRENDING VALENTINES DAY HASHTAGS

• #valentineshair. Related: #valentinesdayhair – #valentinehair – #valentineshairstyle

• #valentinescrafts
• #valentinesdessert
• #valentinelove. Related: #valentineslove
• #valentinesnight
• #valentinesearrings

Tired of Instagram posting? You can hire one of our best Instagram virtual assistants

• #valentinesvibes
• #diyvalentines
• #valentinesinspo
• #valentinesmenu
• #valentinesweeding

Marketers looked into the power of words in life.

• #valentinesbows
• #valentineseve
• #valentinesmeal
• #valentinesfood

Marketers publishing Valentine’s Day content also checked out the best Mother’s Day marketing ideas and examples.

• #valentinesbaking
• #valentinesedition
• #valentinesminisession
• #valentinesmemes

Valentine’s Day fans checked out some of the world’s top 25 most expensive art piece ever sold

• #valentinesdaysucks
• #valentinescandy
• #valentineswreath
• #valentinesbirthday

☠️ Exclusive read: the top 10 TikTok creators in the world – list

• #valentineseason
• #valentineswedding
• #valentinesready
• #valentinesdiy

Marketers looked into this year’s top 10 social media marketing trends

• #valentinesfollowtrain
• #valentinesshirt. Related: #valentineshirt – #valentinestee – related: #valentinestshirt – #valentinetshirt
• #valentinessweets
• #valentinesmood

Next: the top 20 Valentine’s Day hashtags on Instagram

A POPULAR VALENTINE’S DAY POST ON TWITTER

126k+ likes and 13k+ retweets for this post of a girl unboxing these cool Converse high tops “Valentine’s Day” editions.

Branded Valentine’s Day hashtags

#[yourbrandname]valentinesoffer
#[yourbrandname]valentinesdeal
#[yourbrandname]valentinespromotion
#[yourbrandname]valentinesspecial

Marketers checked out some of the top Valentine’s Day marketing campaign examples

The best Valentine’s Day hashtags for consumer competitions/contests

#[yourbrandname]valentinescompetition
#[yourbrandname]valentinescompetition
#[yourcityname]valentinescompetition
#[yourcityname]valentinesdaycompetition
#[yourcityname]valentinescontest
#[yourcityname]valentinesdaycontest

Valentine’s Day creators are also using some of the top 25 most popular travel hashtags on Instagram

✪ Expert tip: Add popular hashtags to your Instagram Stories to increase your chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable” Mau

Next: the top 20 Valentine’s Day hashtags on Instagram

Check out Valentine’s Day marketing campaign ideas, tips and examples.

Need support with your Instagram Marketing Strategy?

Book a training session by contacting us now or hire one of our best Instagram virtual assistants today.

Marketers are also reading: The best Valentine’s Day marketing campaign ideas & examples.

Conclusion

Some of these popular Valentine’s Day hashtags on Instagram play a key role in helping marketers convey messages of love and intimate connections between people.

Marketers can tap into these emotions to forge a deeper bond with their current and potential customers.

By aligning your brand with the most used Valentine’s Day hashtags and themes of love and affection, you can create a more emotional connection with consumers during Valentine’s Day celebrations.

eDigital can help you conceptualise, plan, develop, run and optimise successful Valentine’s Day marketing campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 20 Valentine’s Day hashtags on Instagram

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST POPULAR VALENTINE’S DAY HASHTAGS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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