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THE TOP 10 AUSTRALIAN WOMEN ON INSTAGRAM IN 2025

The top 10 most-followed Australian women on Instagram in 2025 – ranking list. The most popular female Australian influencers, creators and celebrities on Instagram in 2025.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

Do not miss: the top 25 most popular Australians on Instagram – All genders

THE TOP 10 AUSTRALIAN WOMEN ON INSTAGRAM IN 2025

Before you find the most-followed Australian women on Instagram, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

• Instagram is a “money extraction” machine. Their business model is made to make money from you.
• The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Instagram you will never own. 
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 MOST-FOLLOWED AUSSIE WOMEN ON INSTAGRAM IN 2025 – RANKING LIST

The list of Australian women with the most success on Instagram holding the top number of followers in 2025.

Australian female Instagram ranking list below…

Some of these female Australians with a massive following on Instagram collaborate with top companies, especially top 10 fashion brands on Instagram.

10. Celeste Barber

Celeste Barber is one of the most-followed Australian women on Instagram with 9+ million followers.

@celestebarber

Celeste Barber is one of the top 25 most popular Australian comedians on Instagram.

Celeste is also an actress.

Stop watching popular Australian women on Instagram and do something good for your marketing career > The best marketing research ideas for a PhD.

9. Maia Mitchell

Maia Mitchell is one of the most popular Australian women on Instagram with 10+ million followers.

@maiamitchell

Maia Mitchell is an Australian female actress and singer.

Mai Mitchell has endorsed, collaborated, promoted and partnered with different brands including: Hugo Boss, Elle magazine, Yves Saint Laurent, Barbour, Olivia Ware jewellery and watches, Sauna Boat Tasmania, Jacquemus, Love Want magazine, Elle Australia magazine, Numéro Netherlands magazine and others.

Popular today: the top 10 Gen  Z characteristics

8. Rebel Wilson

Rebel Wilson is one of the most-followed Australian women on Instagram with 11+ million followers.

@rebelwilson

Rebel Wilson is a female Australian actress, writer and film producer. Rebel is a member of the LGBTQIA+ community.

⚡️Trending this week: the top 10 most-followed Australian female athletes on Instagram.

7. Miranda Kerr

Miranda Kerr is one of the most popular Australian women on Instagram with 14+ million followers.

@mirandakerr

Miranda Kerr is a popular female Australian Fashion model and skincare business owner.

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6. Kayla Itsines

Kayla Itsines is one of the most-followed Australian women on Instagram with 15+ million followers.

@kayla_itsines

Kayla Itsines is one of the world’s top 25 most-followed female fitness influencers.

She is also a book author.

Kayla has collaborated, partnered and endorsed different brands including: Adidas, Powerade, Sweat app, Dubai Active,

Marketers are reading the top 10 most-followed Australian female sports athletes on Instagram.

5. Tammy Hembrow

Tammy Hembrow is one of the most popular Australian women on Instagram with 17+ million followers.

@tammyhembrow

Tammy Hembrow is an Australian model working for fashion and fitness brands. She is also a Youtuber, motherhood content creator and founder of Saski (fashion brand) and Tammy Fit (fitness app)

⭐️ Most views today: The world’s top 25 luxury high fashion brands on Instagram

4. Iggy Azalea

Iggy Azalea is one of the most-followed Australian women on Instagram with 17+ million followers.

@thenewclassic

Iggy Azalea is an Australian female rapper and singer. (Deleted her Instagram account in  May 2019 amid her photo leak) but the account is back up and running.

Editor’s pick: the top 25 Australian women on Youtube

3. Ruby Rose

Ruby Rose is one of the most popular Australian women on Instagram with 20+ million followers.

@rubyrose

Ruby Rose is one of the most popular Australian actresses. Ruby is also a fashion model and TV presenter.

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2. Margot Robbie

Margot’s Instagram account has been deleted twice in 2021 (23+ million followers) and in 2025 (3+ million followers).

A popular fan account is @margotrobbieofficial with 3+ million followers.

Margot is a multi-award-winning actress who was born in Dalby, Queensland and who spent plenty of time in Gold Coast.

Brand collaborations include some of the top 25 luxury high fashion brands on Instagram including Vogue magazine and Channel.

Robbie has starred as an actress in the film Babylon (2022) and as the main actress in the comedy Barbie (2023).

Marketers are also checking out the top 25 most followed Australians on TikTok

1. Katherine Langford

Katherine Langford is the most-followed Australian women on Instagram with 41+ million followers.

She is also the most popular Australian actress on Instagram.

Born in Perth, Western Australia; Katherine is one of the most popular Netflix stars for her acting roles as Hannah Baker on 13 Reasons Why and showing her sword-killing skills as Nimue in the Cursed series and is already booked in for Avengers 4.

With over 200 million Netflix subscribers watching her roles, no surprise this woman is one of the most followed Australian female stars on Instagram.

This – still young – Aussie girl was not even born when Amazon was founded.

There is plenty to see from her in the years to come.

In 2020, Katherine Langford played “Mara” – a teenager – in one of the best Netflix horror movies: Spontaneous.

Conclusion

Collaborating with some of the top 10 female Australian influencers on Instagram can help create online buzz about your brand. In addition, it can strengthen your positive brand reputation, improve audience engagement, and increase conversions, especially if you sell to women.

Australian marketers have already recognised the importance of female influencer marketing on Instagram and are using it to their advantage.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Contact us today and start boosting your leads and sales.

Marketers are supporting us with their generous donations. Donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST FOLLOWED AUSTRALIAN WOMEN ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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