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THE WORLD’S TOP 10 FEMALE FITNESS INFLUENCERS & PERSONAL TRAINERS ON INSTAGRAM IN 2025

The world’s top 10 most popular fitness influencers, personal trainers and fitness creators on Instagram in 2025 list including USA, UK, Australia and more.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE WORLD’S TOP 10 FEMALE FITNESS INFLUENCERS & PERSONAL TRAINERS ON INSTAGRAM IN 2025

Promote your fitness business on Instagram by following best practices by some of these top professional female fitness athletes and personal trainers empowering women to become active and healthier.

Check below the top 10 female fitness influencers and popular personal trainers with the most followers on Instagram globally.

THE WORLD’S TOP 10 FEMALE FITNESS INFLUENCERS & PERSONAL TRAINERS ON INSTAGRAM IN 2024

Before you brief one of these top fitness influencers on Instagram, it is important to research and read about the current challenges and criticisms the fitness industry is facing.

Well known for manipulating, misinforming and misleading consumers, especially women, the fitness industry has been criticised for promoting narcissism, greed, and ego.

You have the power to support only the very best female fitness trainers genuinely dedicating their life to helping other women become fitter and healthier.

You do not necessarily need to work with the below top fitness stars.

You can also use one of the best influencer platforms to help you reach fitness micro-influencers with fewer followers but offering higher engagement with their fans in your local area.

eDigital newsletter: Join 5k+ subscribers and get proven successful marketing strategies and tips!

You can also use the top 25 most popular fitness hashtags on Instagram

10. Issa Vegas

Issa Vegas is the one of the most popular fitness trainer on Instagram with 10+ million followers.

Issa Vegas is one of the most-followed Argentinian fitness trainers and cross-fit enthusiasts.

Issa Vegas is an Argentinian fitness model, fitness trainer and TV personality. Most of her content on Instagram is around bikini photos, her fashion dresses and workouts at the gym or at the beach. She is best known for her Instagram account which has amassed a massive fanbase.

Fitness creators in the UK also checked out some of the top 10 most-followed British women on Instagram.

Pick the right fitness influencer

Not every top female fitness influencer may be the right influencer for your brand. Some popular fitness trainers and top weight-loss experts are creating high expectations of specific body types or selling their clothing brands using cheap highly toxic synthetic fabrics have also been criticised. Low self-esteem women seem to be their targets, especially in times when Instagram shopping checkouts make it even easier for compulsive buying behaviours.

Just in: the top 10 Australian female athletes on Instagram

9. Amanda Lee

Amanda Lee is the one of the most popular fitness trainer on Instagram with 10.1+ million followers.

@amandaeliselee

Amanda Elise Lee is a Canadian-American fitness trainer and model, FashionNova ambassador and Jaxxon partner.

Fitness fans also checked out some of the top 10 American female athletes on Instagram.

Tip: Some of the World’s most popular and followed female fitness stars and personal trainers on Instagram not only use Instagram marketing ads and other channels to promote themselves. You can find some of them on national TV programs, reality TV programs, YouTube or collaborating with top global brands.

8. Ana Cherí

Ana Cherí is the one of the most popular fitness trainer on Instagram with 12.4+ million followers.

Ana Cherí is one of the most-followed American fitness influencers and a proud owner of Change Fate Activewear.

⚡️Trending today: The most popular healthy food hashtags on Instagram

A WAKE-UP CALL FOR MARKETERS

Before you decide on your next fitness influencers outreach campaign, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• If you are lucky, your organic Instagram posts are reaching 5% of your followers, the max. This is a massive issue affecting thousands of marketers using Instagram.
• You have been trying hard to build an audience on Instagram that you do not own.
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

7. Jen Selter

Jen Selter is the one of the most popular fitness trainer on Instagram with 14+ million followers.

Jen Selter is one of the most popular American fitness trainers on Instagram. You can join her workouts on Fitplan one of the most popular fitness training apps.

GET YOUR FITNESS FANS TO PAY FOR INSTAGRAM BADGES

Launched in November 2021, Instagram live badges are a feature aimed at helping fitness trainers make money on Instagram. Badges are monetary tips that viewers can contribute during an Instagram Live broadcast. The concept of “badges” plays off a popular feature within Twitch and TikTok, which allows followers to “tip” a broadcaster during a live stream.

Fitness trainers can generate income from their live Instagram gigs as viewers can purchase a badge during a live video that will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.

Instagram live badges are a way for followers to show their support to you – while also becoming “VIP” members of your Instagram fan base.

You will also enjoy watching the top 10 American female athletes on Instagram.

6. Yanet García

Yanet García is the one of the most popular fitness trainer on Instagram with 14.4+ million followers.

@iamyanetgarcia

Yaneth García is one of the most-followed Mexican fitness stars.

A shitty, cloudy, rainy and cold weather has never felt so good only when it is presented by Yanet.

Australian YouTuber Ozzie Man Reviews catapulted Yanet García as the hottest Mexican weather TV presenter in one of his funniest videos.

These days, Yanet García is a fitness and health coach and Ozzie Man continues to be one of the most popular Australians on YouTube.

5. Kayla Itsines

Kaila Itsines is the one of the most popular fitness trainer on Instagram with 15+ million followers.

@kayla_itsines

Kayla Itsines is a fitness trainer and one of the top 25 most-followed Australian women on YouTube. She is one of the most-followed female fitness trainers in the world. You can train with her on Sweat, one of the world’s most popular fitness apps.

Marketers who are interested in collaborating with Kayla Itsines are also looking at the top 10 Australian female sports athletes on Instagram.

You may be interested in the top 25 fitness hashtags on TikTok

4. Michelle Lewin

Michelle Lewin is the one of the most popular fitness trainer on Instagram with 16+ million followers.

@michelle_lewin

Michelle Lewin is a famous Venezuelan fitness influencer. Michelle owns “One 0 One” an online fitness fashion, accessories and supplements brand.

Fitness trainers are watching the top 25 yoga hashtags on Instagram.

3. Tammy Hembrow

Tammy Hembrow is one of the most popular female fitness influencers on Instagram with 17.3+ million followers.

@tammyhembrow

Tammy Hembrow’s main occupation is selling her own online workout programs and fashion modelling.

Tammy has secured “influencer” deals from top companies, especially from some of the world’s top 25 luxury high fashion brands.

Tammy Hembrow has collaborated with top brands and also promotes her fitness clothing brand Saski and her Tammy Fit app.

Fitness creators also love travelling and are using some of thetop 25 most popular travel hashtags on Instagram when publishing their content.

2. Sommer Ray

Sommer Ray is the one of the most popular fitness trainer on Instagram with 24+ million followers.

Sommer Ray is an American fitness celebrity.

Sommer is the owner of Imaraïs Beauty, one of the most popular skincare brands that are vegan and clinically proven.

1. Anllela Sagra 

Anllela Sagra is the most popular fitness trainer on Instagram with 27+ million followers.

@anllela_sagra

Anllela Sagra is also the most-followed Colombian female fitness trainer on Instagram.

Anllela is also a YouTuber and model. You can subscribe to her account on Onlyfans.

Fitness trainers are using the top 25 fitness hashtags on Instagram.

The World’s Most-followed Fitness Influencer on Instagram is Sommer Ray!

This American fitness woman became famous for her bootylicious butt. The “Instagram star” fitness diva shares her unconventional bum-building workouts on Instagram.

Government fitness initiatives for women on Instagram: ThisGirlCan

Conclusion

Collaborating with some of the world’s top 10 female fitness influencers can help create online buzz about your fitness brand.

Popular female fitness trainers on Instagram can strengthen your fitness brand’s reputation, improve audience engagement, and increase conversions.

Influencer marketing works because people want to buy from someone they admire, follow or trust. Whether it’s a friend, fitness trainer or someone with the same health and fitness aspirations.

However, most influencer marketing investments in the fitness industry are wasted because clients do not brief influencers properly or just because the influencers’ reach alone does not generate the desired results for clients.

We can help your team generate the most of your influencer marketing investment or teach you how best to promote your fitness brand.

Contact us today!

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram ad campaigns that generate leads and sales for your brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: The world’s top 20 female fitness influencers on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST-FOLLOWED FEMALE FITNESS TRAINERS ON INSTAGRAM IN 2025

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Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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