THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

The world’s top 20 most-followed fitness trainers on Instagram in 2025 ranking list. The list includes fitness trainers USA, UK, Australia and more.

It is brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Promote your fitness business on Instagram by following best practices by some of these top professional female fitness athletes and personal trainers empowering women to become active and healthier.

Female fitness trainers are using some of the top 25 most popular fitness hashtags for Instagram

THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

The top 20 female fitness influencers and popular personal trainers with the most followers on Instagram in 2025.

Not every top female fitness influencer may be the right influencer for your brand. Some popular fitness trainers and top weight-loss experts are creating high expectations of specific body types or selling their clothing brands using cheap highly toxic synthetic fabrics have also been criticised. Low self-esteem women seem to be their targets, especially in times when Instagram shopping checkouts make it even easier for compulsive buying behaviours.

THE WORLD’S TOP 20 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

Before you brief one of these top fitness influencers on Instagram, it is important to research and read about the current challenges and criticisms the fitness industry is facing.

Well known for manipulating, misinforming and misleading consumers, especially women, the fitness industry has been criticised for promoting narcissism, greed, and ego.

You have the power to support only the very best female fitness trainers genuinely dedicating their life to helping other women become fitter and healthier.

You do not necessarily need to work with the below top fitness stars.

You can also use one of the best influencer platforms to help you reach fitness micro-influencers with fewer followers but offering higher engagement with their fans in your local area.

20. Julia Gilas

Julia Gilas is one of the top 20 most popular female fitness influencers on Instagram with 4.5+ million followers.

@juliagilas

Julia Gilas is Ukrainian fitness influencer and content producer.

Just in: The top 10 most-followed British women on Instagram

19. Kerly Ruiz

Kerly Ruiz is one of the top 20 most popular female fitness influencers on Instagram with 4.9+ million followers.

@kerlyruiz85

Kerly Ruiz is a popular Venezuelan fitness influencer, tv host and fashion model.

18. Natalya (Nattie) Neidhart

Natalya Neidhart is one of the top 20 most popular female fitness influencers on Instagram with 5.4+ million followers.

@natbynature

Two-time Women’s World Champion Natalya Neidhart is one of the most famous Canadian female wrestlers in history. Niece of wrestling icon Bret “Hitman” Hart and daughter of the late Jim “The Anvil” Neidhart, Nattie has cemented her legacy over her decades-long professional wrestling and fitness career!

Women who love fitness also love travelling and are using some of the top 25 most popular travel hashtags on Instagram

17. Bakhar Nabieva

Bakhar Nabieva is one of the top 20 most popular female fitness influencers on Instagram with 5.6+ million followers.

Bakhar Nabieva is from Azerbaijan.

16. Sascha Barboza

Eva Andressa is one of the top 20 most popular female fitness influencers on Instagram with 5.7+ million followers.

@saschafitness

Sascha Barboza is a Venezuelan fitness and nutrition coach.

15. Eva Andressa

Eva Andressa is one of the top 20 most popular female fitness influencers on Instagram with 5.9+ million followers.

@eva_andressa

Eva Andressa is a Brazilian fitness model, professional wrestler and actress. She is one of the most followed fitness women on OnlyFans.

✪ A TIP FOR FITNESS MARKETERS

Some of the World’s most popular and followed female fitness stars and personal trainers on Instagram not only use Instagram marketing ads and other channels to promote themselves. You can find some of them on national TV programs, reality TV programs, YouTube or collaborating with top global brands.

Need support finding the best fitness influencer for your next campaign? Contact us.

You will also enjoy watching > The top 10 American female athletes on Instagram.

14. Natalie Eva Marie

Natalie Eva Marie is one of the top 20 most popular female fitness influencers on Instagram with 6.1+ million followers.

@natalieevamarie

Natalie Eva Marie (Eva Mari) is a fitness model, professional wrestler (WWE) and actress. She is one of the most followed fitness women on OnlyFans.

Just in: The top 10 Australian female athletes on Instagram

13. Vivi Winkler

Vivi Winkler is one of the top 20 most popular female fitness influencers on Instagram with 6.3+ million followers.

@viviwinkler

Vivi Winkler is a popular Brazilian body builder and fitness influencer.

A WAKE-UP CALL FOR MARKETERS

Before you decide on your next fitness influencers outreach campaign, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• If you are lucky, your organic Instagram posts are reaching 5% of your followers. This is a massive issue affecting thousands of marketers using Instagram.
• You have been trying hard to build an audience on Instagram that you do not even own.
• You cannot transfer your hard-earned Instagram followers to your best CRM platform.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

12. Katya Elise Henry 

Katya Elise Henry is one of the top 20 most popular female fitness influencers on Instagram with 7.6+ million followers.

@katyaelisehenry

Female fitness trainers are also into food and are also using some of the top 25 food hashtags on Instagram

11. Anna Nyström

Anna Nyström is the one of the most popular fitness trainer on Instagram with 8+ million followers.

Anna Nyström is one of the most popular Swedish fitness influencers on Instagram. She also enjoys interior design and is a FashionNova ambassador.

Next: The top 10 female fitness influencers on Instagram or the top 25 female fitness influencers on Instagram

Government fitness initiatives for women on Instagram: ThisGirlCan

Need Fitness marketing support or training? Contact us

The top 25 most used fitness hashtags on Instagram – ranking list.

Conclusion

Collaborating with female fitness influencers can help create online buzz about your fitness brand. Female fitness influencers can strengthen your fitness brand’s reputation, improve audience engagement, and increase conversions. Influencer marketing works because people want to buy from someone they admire, follow or trust. Whether it’s a friend, fitness trainer or someone with the same health and fitness aspirations.

However, most influencer marketing investments in the fitness industry are wasted because clients do not brief influencers properly or just because the influencers’ reach alone does not generate the desired results for clients.

We can help your team generate the most of your influencer marketing investment or teach you how best to promote your fitness brand. Contact us today!

eDigital can help you conceptualise, plan, develop, run and optimise successful fitness marketing campaigns that generate leads and sales for your fitness brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Training: social media marketing training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 10 female fitness influencers on Instagram or the top 25 female fitness influencers on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE WORLD’S TOP 20 MOST-FOLLOWED FEMALE FITNESS TRAINERS ON INSTAGRAM IN 2025

was brought to you by Mau

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