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THE WORLD’S TOP 25 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

The world’s top 25 most-followed fitness trainers on Instagram ranking list in 2025. The list includes fitness trainers USA, UK, Australia and more.

It is brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Promote your fitness business on Instagram by following best practices by some of these top professional female fitness athletes and personal trainers empowering women to become active and healthier.

Fitness creators are using some of the top 25 most popular fitness hashtags on Instagram

THE WORLD’S TOP 25 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

Before you check out some of the world’s top 25 female fitness influencers, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• Instagram is a “money extraction” machine. Its business model is designed to make money from you. Its algorithm has been deliberately engineered to lower your organic reach so you have to buy ads to reach your followers.
• That’s why just 5% of your followers may see your posts. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on Instagram that you do not own.
• You cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

The top 25 female fitness influencers and popular personal trainers with the most followers on Instagram.

THE WORLD’S TOP 25 FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

Before you brief one of these top fitness influencers on Instagram, it is important to research and read about the current challenges and criticisms the fitness industry is facing.

Well known for manipulating, misinforming and misleading consumers, especially women, the fitness industry has been criticised for promoting narcissism, greed, and ego.

You have the power to support only the very best female fitness trainers genuinely dedicating their life to helping other women become fitter and healthier.

You do not necessarily need to work with the below top fitness stars.

You can also use one of the best influencer platforms to help you reach fitness micro-influencers with fewer followers but offering higher engagement with their fans in your local area.

25. Lauren Drain Kagan

Lauren Drain Kagan is one of the top 25 most popular female fitness trainers on Instagram followed by 3.6+ million fans.

@laurendrainfit

Government fitness initiatives for women on Instagram: ThisGirlCan

Need Fitness marketing support or training? Contact us

Not every top female fitness influencer may be the right influencer for your brand.

Some popular fitness trainers and top weight-loss experts are creating high expectations of specific body types or selling their clothing brands using cheap highly toxic synthetic fabrics have also been criticised.

Low self-esteem women seem to be their targets, especially in times when Instagram shopping checkouts make it even easier for compulsive buying behaviours.

Fitness creators are using some of the top 25 fitness hashtags on Instagram – ranking list.

Discover the top 25 most popular fitness hashtags on Instagram

24. Ana Cozar

Ana Cozar is one of the top 25 most popular female fitness models on Instagram followed by 3.9+ million fans.

@espana927

Ana Cozar is a popular Spanish fitness trainer on Instagram

Trending this month: the top 25 fitness hashtags on TikTok

Some of the world’s most popular and followed female fitness stars and personal trainers on Instagram not only use Instagram marketing ads and other channels to promote themselves. You can find some of them on national TV programs, reality TV programs, YouTube or collaborating with top global brands.

Need support finding the best fitness influencer for your next campaign? Contact us.

Just in: the top 10 Australian female athletes on Instagram

23. Whitney Simmons

Whitney Simmons is one of the top 25 most popular female fitness influencer on Instagram followed by 4+ million fans.

@whitneysimmons

Whitney Simmons is an American fitness instructor and Gym Shark athlete who rose to fame on her self-titled YouTube channel. She has gained popularity for documenting her fitness journey on Instagram and YouTube. She has been open on Instagram about her Psoriasis, an inflammatory disease that affects the skin. Psoriasis causes red, scaly lesions that can be painful. Psoriasis tends to come and go over time.

Popular today: the top 25 healthy food hashtags on Instagram

22. Bella Falconi

Bella Falconi is one of the top 25 most popular female fitness influencers on Instagram followed by 4+ million fans.

@bellafalconi

Bella Falconi is a Brazilian fitness influencer, model, life coach, motivational speaker and nutritionist with a vast following count on Instagram.

Women who are into fitness also love travelling and are using some of the top 25 most popular travel hashtags on Instagram

21. Izabel Goulart

Izabel Goulart is one of the top 20 most popular female fitness influencers on Instagram with 4.3+ million followers.

@izabelgoulart

Izabel Goulart is a popular Brazilian fitness influencer and fashion model.

You will also enjoy watching the top 10 American female athletes on Instagram.

Next: the top 20 female fitness influencers on Instagram

Other popular fitness influencers on Instagram you may want to check out include:

• Sonia Isaza is one of the top 25 most popular female fitness trainers on Instagram followed by 3.5+ million fans. @niaisazaoficial. Sonia Isaza (Also called Nia Isaza) is a Colombian bodybuilder, fitness model and personal trainer from Pereira, Colombia. She owns a fitness app powered by Playbook and currently dating one of the most-followed Chilean professional football players on Instagram: Arturo (King) Vidal.

Conclusion

Marketers working for fitness brands will find this list useful when deciding their influencer outreach programs.

Some of the world’s top 25 most-followed female fitness influencers on Instagram can help your brand reach your most valuable audience at an optimal price. Contact us if you need the list of the top 100 female fitness influencers on Instagram.

eDigital can help you plan and optimise successful digital marketing campaigns that generate leads and sales for your fitness brand.

Other marketing services we offer include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising: Google Ads Search, Display, Re-marketing and social media ads.
• Training: social media marketing training and digital marketing training.
• SEO strategy, SEO content development and execution.
• Celebrity and influencer marketing campaign strategy.
• Branding. Logo creation, brand development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. Path to purchase analysis and optimisation.

Next: the top 20 female fitness influencers on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

WORLD’S TOP 25 MOST-FOLLOWED FEMALE FITNESS INFLUENCERS ON INSTAGRAM IN 2025

was brought to you by Mau

Considered one of the best marketing consultants in Sydney, Mau offers some of the best digital marketing strategy workshops and best social media training. Mau also loves football, design, music and art. Marketers are using Mau‘s popular Digital Marketing Plan and Social Media Plan templates

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