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9. IBM
IBM is one of the top 10 most-followed companies on LinkedIn with 18+ million followers.
IBM company page on LinkedIn
IBM does all in tech: Artificial Intelligence, cloud software, blockchain and IoT but the IBM company page on LinkedIn also connects with its followers through personal storytelling. Innovation, diversity and inclusion messaging (a Pride Week post drove high levels of engagement) are key themes they share on LinkedIn. IBM also spotlights employee stories and their success -especially- with innovation.
Tips for your company page:
- Donât be afraid to inject a little personality into your posts. People want to see the human side of even tech companies too!
Exclusive read: How to block a company’s posts on LinkedIn
8. Forbes
Forbes is one of the top 10 most popular company pages on LinkedIn with 18+ million followers.
Forbes company page LinkedIn cover profile image
Forbes is an American business magazine and website owned by Integrated Whale Media Investments and the Forbes family. The business magazine and website feature articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics and law. Forbes is also one of the most popular brands on Instagram.
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7. Apple
Apple is one of the top 10 most popular companies on LinkedIn with 18+ million followers.
Apple uses its company page on LinkedIn mainly for promoting open vacant positions, recruitment news and career paths. Apple also showcases diversity and inclusion initiatives and sustainability efforts Apple backs up its storytelling with plenty of credible research and insights. Apple is also one of the most popular brands on Instagram.
Just in:Â How to discover LinkedIn users nearby
Apple company page cover image Linkedin
B2B marketers on LinkedIn are learning how to write a customer service plan to increase customer retention rates.
6. Unilever
Unilever is one of the top 10 most-followed company pages on LinkedIn with 20+ million followers.
Unilever company page cover image LinkedIn
âď¸ Caution: This company uses â harmful single-use plastic packaging.
Not everyone believes their corporate social responsibility messaging about refugees, environmental issues and bullying if they do not stop single-use plastic usage.
Tips for your company page:
- Test out thematic serial content with your audience. Quotes and stats tend to receive higher engagement.
- Make sure your videos can be understood even with the sound off.
5. Microsoft
Microsoft is one of the top 10 most-followed companies on LinkedIn with 24+ million followers.
Microsoft – the world’s giant tech, computer and software leader (and LinkedInâs parent company) – keeps things fresh on its company page with plenty of news and stories spanning a diverse variety of content formats, a mix of analysis, news and tips for managers and employees. In addition to their own written articles often created by their own employees and managers, they share plenty of other companies’ content.
Microsoft company page Linkedin cover profile image
Related: The new Microsoft logo PNG
Tips for your company page:
- For companies with diverse and far-reaching audiences, regionalized content will drive higher engagement.
- Share highly relevant content from partners and other companies that share the same audience.
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4. TED Conferences
TED Conferences is one of the top 10 most popular company pages on LinkedIn with 24+ million followers.
TED Conferences company page LinkedIn cover profile image
The stratospheric success of the TED Conferences brand on LinkedIn confirms that inspirational thought leadership from world top leaders is a top attraction for LinkedIn users. The TED Conferences page on LinkedIn offers a mix of pre-recorded videos, articles and fantastic photography. The work and life tips shared by TED feel authentic and genuine, with topical relevance to the modern professional. Ted Talks is also one of the most popular brands on Instagram.
Tip for your LinkedIn company page:
- Experiment with different types of videos for different marketing objectives.
- Visual is the new headline. Move beyond stock photos and source aesthetically interesting images to accompany your posts.
- Ensure the imagery matches the messaging, with bonus points for drawing clever connections.
3. LinkedIn
LinkedIn is one of the top 10 most popular companies on LinkedIn with 29+ million followers.
This is an obvious one and no surprise LinkedIn has to walk its talk.
By practising what they preach, LinkedIn offers a great stream of useful content for a wide audience of employees, business owners, managers, and job hunters.
The LinkedIn company page offers LinkedIn profile tips, asks open-ended questions to spark conversations and they try to draw in new, curious members through relevant hashtags.
Linkedin company page cover image
Related: The new LinkedIn logo PNG
Tips for your company page: Ask open-ended questions to bring interactivity to your company page on LinkedIn.
Want to refresh your LinkedIn cover photo? The best LinkedIn profile cover image ideas
2. Amazon
Amazon is one the top 10 most-followed companies on LinkedIn with 33+ million followers.
The Amazon company page on LinkedIn puts a lot of attention on lifting up its employees and customers (Amazonians), with frequent well-curated customer/employee stories.
Amazon followers on LinkedIn are also presented with exclusive company event news, job interview tips and more.
Amazon company page Linkedin cover profile image
Related: The new Amazon logo PNG
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How to get your company popular on Linkedin
- Include relevant info on the imagery, thereâs no need to repeat that verbiage within the caption copy.
- Share exciting company news makes your LinkedIn company page feel like an exclusive community while attracting top talent.
- Create distinct platforms for different aspects of your business, you can tailor messages specifically to target audiences for each. The General Electric company page on LinkedIn is a great example of this.
- Post relevant and interesting content about upcoming events and conferences your company is attending or sponsoring.
Marketers on LinkedIn are using the best social media strategy plan template
1. Google
Google is the most-followed company on LinkedIn with 35+ million followers.
Google is one of the world’s most recognised brands and the tech giant keeps its LinkedIn followers engaged with a steady cadence of new content that showcases corporate social responsibility initiatives, new innovations, company culture and more.
Recognising that the faces within a company are most relatable to human users, Google puts its people first and this strategy seems to be successful in earning millions of fans on LinkedIn. Google is also one of the most popular brands on Instagram.
Google company page Linkedin
Related: The new Google logo PNG
Tip for your LinkedIn company page:
- Regardless of the platform, social media users are often busy and short on time, so you may only have a few seconds to grab their attention. Try limiting the text in your Company Page updates to 150 characters or fewer.
- Leverage your company leaders to make your company page followers feel like theyâre getting a sneak peek into your brand.
Is your social media working? Write the best social media strategy plan with this premium template
Conclusion
LinkedIn is the world’s largest online professional network, which means LinkedIn is inherently B2B-centric. LinkedIn is where initial perusals and connections are made about prospective B2B buyers and sellers.
As a result, LinkedIn is nearly ubiquitous as a content marketing channel for B2B marketers and is one of the top best social media channels for B2B marketing.
However, you must not make LinkedIn the only channel for your lead generation. Depending on what you sell, you may find other most optimal ways to build your brand. Need training on how best to promote your brand on LinkedIn? Contact us today!
eDigital can help you conceptualise, plan, develop, run and optimise successful LinkedIn ad campaigns that generate leads and sales for your brand.
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THE TOP 10 MOST-FOLLOWED COMPANIES ON LINKEDIN IN 2025
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